Do you want to learn to rank #1 for high-traffic keywords in ANY niche?
In this SEO case study, you're going to learn the repeatable 6-step process one of my readers used to get his client to #1 in Google, outrank big name brands like Mashable, and increase organic traffic 11,065% in just 6 months!
He was able to do it in a super niche industry without spending any money on paid advertising or link building.
Pretty cool, right?
It gets better.
Over the last 18 months this SEO strategy has been applied to several posts across his client's site, generating 152,732 visits.
That's a massive 12,134% increase in organic search traffic.
Every month, this organic traffic delivers hundreds of new email subscribers and potential business leads.
And you can do it too!
This a monster 7,000 word SEO case study, so I've including a table of contents below so you can easily navigate between sections.
SEO Case Study: The Step-By-Step Process Michael Karp Used to rank #1 and Generate 20,314 Organic Pageviews (With a Single Post)
Take it away Michael.
Today’s case study features UAV Coach — a fast growing business in the commercial drone space.
A little background.
Alan Perlman started UAV Coach to help people break into the industry, and build a business around something he’s passionate about.
To do this, Alan needed to find a way to generate recurring traffic and leads.
I was contracted to help with this assignment.
I knew we needed to build an SEO strategy centered on evergreen content that would help generate long-term exposure, position the brand as an authority in the industry, capture leads and convert them into paying customers.
The first post I created (and the focus of this SEO case study) for UAV Coach was called "How to Fly a Quadcopter — The Ultimate Guide":
It's an in-depth 4,400-word guide to safely piloting a remote control quadcopter.
The article ranks in position #1 for its target keyword “how to fly a quadcopter” as well as several other long-tail variations.
Keyword Rankings and Search Volume
Keyword: how to fly a quadcopter
Monthly search volume: 720
Keyword: how to fly a drone
Monthly search volume: 880
Keyword: how to fly a quadcopter in a circle
Monthly search volume: 50
Keyword: quadcopter
Monthly search volume: 74,000
These rankings bring hundreds of visitors to the site every day:
In the first 6 months, the post brought in 21.4% of UAV Coach's total traffic...
Boasting an insane average time on page of 05:22:
Not only is the post bringing in loads of new traffic...
The traffic CONVERTS.
The post has captured 2,335 emails, making it a top four lead generator for the business.
That's great Michael, but how long did it take to reach the #1 spot in Google?
It took 3 months to hit the first page and 5 months to reach the #1 spot.
And 6 months after publish organic traffic had generated a whopping 20,314 pageviews:
Needless to say, Alan was pretty happy with the results:
Alan PerlmanFounder, UAV Coach
The Repeatable 6-Step Formula Used to Rank Content in ANY Niche
You're about to learn the EXACT process I use to create killer content, outrank global brands like Mashable and deliver thousands of targeted visitors to my client's websites.
The process works in ANY niche.
And is designed to maximize your effort-to-reward ratio by targeting keywords that are comparatively easier to rank for.
Untapped keywords.
I usually require readers opt in to view the full process on my blog, but exclusively for Robbie Richards’ readers you can check out an infographic of the process I follow right here.
Here's the short and sweet version:
1. Keyword research and competitive analysis
2. Content creation
3. On-page SEO
4. List building
5. Content promotion
6. Link building
You’re probably thinking: "But Michael, that’s so simple.”
And you’re right: it’s not complicated (that’s the beauty of it :-) )
But it works REALLY well.
Step #1: Keyword Research and Competitive Analysis
Since the drone space is a relatively new niche, news articles are getting the most links and shares.
The main publishers of this content are big brands like Mashable and TechCrunch (tough competitors).
We wanted to create evergreen content targeted to beginner pilots, and the best way to find these topics was through keyword research.
Keyword research is probably the least sexy SEO task, but it can be really exciting if you know how choosing the right keywords can benefit your business:
- Assess traffic potential (based on monthly search volume)
- Rank faster by targeting less competitive keywords
- Maximize organic traffic by targeting keyword variations your competitors are missing
- Align keywords with search intent at different stages of the buyer journey
Finding the right keywords
Head over to the Google Keyword Planner and type in some head keywords:
Scroll to the related keywords section and order the data from highest to lowest search volume:
Next, download the data:
And review each keyword to find a relevant, evergreen search term to target:
This is where I decided to focus on the term “how to fly a quadcopter.”
Why did I choose this keyword?
- It had decent monthly search volume (720)
- It's what beginning pilots would be searching for
- It was a topic I could research easily
BUT the main reason...
It had a TON of related long tail keyword variations.
Many people make the mistake of only looking at the search volume associated with their core target keyword.
And, they miss out on a LOT of potential traffic.
While "how to fly a quadcopter" only received 720 monthly searches, the aggregate search volume for all the related keywords tallied into the thousands.
Finding additional keywords:
Plug your target keyword back into the Keyword Planner and scroll down to the other keywords it generates.
You can also use the Keyword Options filter to only show results closely related to your search term:
These are great terms to sprinkle throughout the post and boost the relevancy of the content.
Here are some of the additional keywords I was able to find:
Learn to fly drones (140)
Learn to fly a drone (140)
Beginner quadcopter (480)
How to fly a drone (880)
Cool, right? You're just getting started...
The Google Keyword Planner is good for finding close variations of your seed keyword.
But, there it there is one BIG problem.
It shows the exact same keywords to everyone (inlcuding your competitors).
That's why so many of the keywords shown are so darn competitive!
Luckily, there are a few simple strategies you can use to quickly uncover a laundry list of related keywords your competitors are missing.
Google "Search related to..."
First, perform a Google search for your target keyword and scroll down to the "Searches related to..." section. This little area is a goldmine for long tail keywords.
Pro Tip: Take one of the keywords from the “Searches related to…” area, pop that into Google, and check out the “Searches related to…” results for that keyword. Rinse and repeat until you have a long list of keywords the Google Keyword Planner doesn’t show you.
Google autosuggest
Enter your keyword into Google and look at the other terms Google suggests:
These are the most popular terms people are searching for in Google that are related to your seed keyword.
Ubersuggest
Manually entering keywords into Google can be very tedious and time-consuming.
Ubersuggest provides an easy way to quickly scale this keyword research strategy.
The tool grabs information from Google Suggest, but what it makes it unique is that it provides a mountain of keyword suggestions from entering a single term.
How?
It takes your seed keyword and appends every letter of the alphabet after it to produce hundreds of keyword suggestions.
For example, when you type the keyword "quadcopter" into Google you get a list of suggestions, like this:
But then when you enter your keyword plus another letter, Google Suggest will spit out a different list of suggestions:
Ubersuggest will scrape all this data and do all the heavy lifting so you don't have to spend hours manually entering keyword combinations like "quadcopter a", "quadcopter b", etc..
To use it, head over to Ubersuggest and enter your keyword:
The tool will give your hundreds of suggestions.
Most of the suggestions won't be a good fit for your site, but a few will.
BONUS STRATEGY: DIG DEEPER WITH SEMRUSH
Enter your target keyword into SEMrush:
From the "Keyword Overview" report, click to view the full "Related Keywords" list:
Instantly you get access to 951 related keywords, along with search volume, competition level, search trends and a direct link to view the SERP page for each keyword:
Click on each term to get an overview report showing you hundreds of related terms for each of those keyword.
From the list of related keywords I can see "best quadcopter" gets 5,400 monthly searches.
This is a perfect mid-funnel search term I could target with an epic expert roundup post similar to this one.
Normally you'd spend hours entering terms into Google Keyword Planner and mine through dozens of search result pages to uncover those keywords. With SEMrush, you get all the keywords plus a treasure trove of competitive intelligence...in minutes! This is one of the reasons why 95 experts rated it the #1 SEO tool.
Seeing the benefits...
As the post's authority grew it started ranking for many of the related and long tail keywords listed above:
Unfortunately, this is where many SEOs take off their hat, grab a mojito and call it a day.
The keywords have low search volume so they are less competitive, right?
Not exactly.
Here's the thing...
You don't know how competitive a keyword is until you take a close look at who you're competing with.
You need to pay attention to:
- Domain authority of sites already ranking for the keyword
- Type and quality of content ranking in the SERPs
By doing competitive analysis, you can save a lot of time and effort that would’ve been wasted trying to rank for impossible keywords.
How to analyze your competition (in 15 minutes or less)
First, install the MozBar Chrome extension and do a search for your target keyword.
Launch the extension by clicking the icon in your browser bar (make sure it’s light blue).
Go back to the search results. You should see some useful data below each search result:
The Mozbar extension shows:
- Page Authority
- Domain Authority
- Number of links pointing to the page
Each of these can help you determine how hard or easy it is to rank for that keyword.
You want to see pages with domain and page authority similar to or lower than that of your site.
If you look at the following results, many of them have low PA, DA or links:
This looks like a promising keyword to quickly rank for.
But, you're still not done...
You also need to look at the on-page SEO for each search result.
Specifically, look to see if competitors are using exact match keywords in:
- The title
- The URL
- The heading tags
- Alt text
This is where things could have gone wrong for me in a hurry.
When analyzing the competition, I didn't pay close attention to their on-page SEO.
Fortunately, the PA, DA, and link factors were favorable.
BUT almost every article on the first page was well-optimized for the target keyword:
If these pages had solid backlink profiles and high page/domain authorities, I would have wasted a lot of time creating, promoting, and building links to this article with very little return.
Don't skip this step!
Check how well optimized the top 10 pages are for your target keyword.
Finally, look at the type of content you're up against.
Look at the following items and identify any opportunities:
- Content length
- Multi media use (images, video, infographics, gifs)
- Keyword density
- Content type (list post, expert roundup, interview, case study, how-to etc..)
- How up-to-date is the content
- Social media optimization
For example:
After examining a few of the top ranking pages, I knew there was a BIG opportunity to crush them in a number of areas.The top ranking article at the time had very thin content:
The entire article was only 303 words (compared to the 4,000+ I wrote for UAV Coach’s).
Most of the others posts ranking on the first page were also short and offered surface-level information. Very few posts used any type of multi media - images or videos - to supplement the writing.
So, what did I learn about my target keyword?
- High traffic potential
- Relatively weak competition
- Opportunity to create a dominant piece of evergreen content
- Perfect keyword for our target audience
I had a great list of solid keywords and a solid foundation for the rest of the SEO campaign.
It was time to create some killer content.
Step #2: Content Creation
When creating content, there’s one mentality everyone should adopt:
“I want to create the best piece of content on this topic — period.”
After all, what does Google want to rank?
The best and most relevant content for that search term.
And what do people want to read?
The best and most relevant content to fulfill their needs.
Having a great piece of content also makes content promotion and link building much easier.
Bottom line:
Take the time to write something that will blow your competition out of the water.
It took me 3 days to research and write this article.
I included as much detail as I possibly could:
The article is over 4,000 words long.
It includes in-text links for easy navigation:
Note: This is a smart move for any long-form content, because Google will often take some of these links and put them in the search result.
This can help your post stand out in the SERPS and increase click-through rates (now a ranking signal within Google's algorithm).
I also included definitions for readers, such as how to fly safely, a pre-flight checklist, novice skills, beginner skills, advanced skills, and much more.
I looked at everything the top articles were doing and did it better.
Then I looked at everything they weren’t doing, and did that too. This is the stuff that will ultimately make your content stand out from the competition.
The result was a 4,400 word guide that was clearly better than anything else out there.
As a general rule, make sure your content is:
- More in-depth
- More up-to-date
- Provides a better user experience
- Actionable
Important: Try to beat your competition on every level - length, current information, design.
This is exactly what Robbie did to increase his traffic 272% in 30 day.
Ok, you have a great piece of content. The next step is to optimize your on-page SEO.
Step #3: On-Page Optimization
On-page factors are the elements of a webpage that influence search engine ranking.
They tell Google:
1. What your page is about
2. What keywords you want to rank for
3. How valuable your content is
You want to make sure your content is well-optimized for your target and related keywords.
Placing keywords in a few KEY areas will go a long way.
Strong on-page SEO means you need less off-page signals to rank (links), giving you a chance against authority sites, like Youtube:
The correct on-page SEO doesn't take a long time to set up.
Here is a list of the elements to focus on:
- Keyword placement (title, headers, body, URL, alt text)
- Keyword variation (LSI)
- Multi media
- Internal links
- External links
- Load speed
Here's how to successfully optimize your content:
1) Target keyword placement
Your target keyword needs to be placed in these areas:
Title Tag: Your title tag is the most important on-page SEO factor. The closer your target keyword is to the front of the title tag, the more weighting it will have with the search engines.
If you’re using WordPress, it’s easy to place your keyword in the SEO title, URL, and meta description.
First, install the WordPress SEO by Yoast plugin.
Open the page editor and scroll down to the “Yoast SEO” box.
Adjust the SEO title/meta description and get a preview of what your search engine result will look like:
URL: Make sure you have a clean permalink structure. Google has stated the first 3-5 words in the URL is weighted as a search ranking factor. If possible, include exact match keyword at the beginning of the URL.
First 100 words: Include your target keyword somewhere in the first paragraph of your body copy:
Heading tags: Make sure your blog post title is wrapped in an H1 tag. Google views the H1 tag as your post headline. It helps Google better understand the topic of your post.
Try to include keyword variations in H2 and H3 tags within your post.
If you’ve got in-text navigation links, it’s also smart to include it there:
Google cannot read images, so make sure to include your target keyword in the image alt text so Google can understand what they are about.
Note: Do NOT stuff keywords in alt text. Instead, write the alt text in a way that accurately describes what the image is about. Keep it natural.
And finally, place keyword variations a few times throughout the body content.
2) Keyword variations (LSI)
LSI keywords are synonyms that Google uses to determine a page's relevancy (and sometimes quality).
Including LSI can not only boost relevancy, but also help you pull in more long-tail and related keyword traffic
For example:
"How to pilot your quadcopter” versus “how to fly a quadcopter.”
Even if the Google Keyword Planner doesn’t show any search volume for your keyword variations, you should still place these in your content for relevancy and to make sure you’re not over-optimizing for exact match keywords.
Note: Don't worry about this too much. If you write long form content, chances are you'll naturally include LSI keywords in your content.
Next, make sure to include the related keywords you want to rank for.
Place each of them once or twice in the body content:
Subheadings:
And in-text navigation links:
3) Multi media
Text can only do so much.
Engaging images, videos, screenshots and other multi media can increase time on site, scroll depth and decrease bounce rate: three behavioral metrics Google uses to measure content quality.
Multi media will also increase the perceived value of your content: which means more people will either share or link to your content.
Make sure your are including helpful images:
And videos:
4) External links
Not linking out to external resources is a common SEO mistake. Many people fear that doing so will cause their site to leak authority, when in fact linking out to related content is a relevancy signal Google use's to identify the topic on your site.
It can also signal to Google that your content is a hub of quality information.
When optimizing the quadcopter guide, I noticed that many of the top ranking competitors weren’t linking out to any other resources.
I did the opposite :)
Go through your content and find a few places to link out to the most relevant articles ranking for your keyword.
Note: Link out to authority sites when possible. They provide a stronger relevancy signal.
5) Internal links
Internal links can funnel traffic and page rank from other high-traffic authority posts on your site.
They can also help reduce bounce rate, which is another behavior signal Google looks at when determining the quality and relevancy of a piece of content.
6) Site/ load speed
Google has gone on record saying that page load speed is an on-site ranking factor.
Compress images and consider using premium hosting or a CDN for faster load speeds.
Note: Load speed doesn't stop with SEO. Kissmetrics reported that a 1 second delay in page response can reduce your conversions by 7%.
Your on-page SEO is fully optimized and ready to hit the front page of Google. Now, it's time to make sure you're converting all that new traffic into email subscribers.
Step #4: Turn traffic into email subscribers
Building an email list should be your #1 priority.
Why?
Because 98% of visitors will leave your site without converting.
And the average consumer will have 7 touch points with your brand or product before buying.
Therefore, building an email list is critical if you want to be able to continually re-engage your audience, build a relationship and convert them into a paying customers.
Here’s the simple 3-step formula I use to collect thousands of email subscribers:
1. Create a lead magnet
2. Set up delivery channel
3. Set up automatic delivery
1) Create your lead magnet
A lead magnet is a bribe offering something of value to a reader in exchange for their email address.
Some examples:
- Free ebooks
- Free trials
- Checklists
- Mindmaps
- Infographics
- Short videos
In this video Robbie showed you how to turn old content into a high-converting lead magnet in 13 seconds.
We decided to take a leaf out of Robbie's book and use this same tactic for the quadcopter guide.
Here is the PDF version of the article we used as a lead magnet:
2) Optimize your website to capture leads
Optimizing your website involves strategically placing opt-in forms around your site.
There are many different form types you can use, including:
- Popups
- Scroll mats
- In-content
- Two-step lightboxes
- Header bars
- Lead boxes
And more...
But for the quadcopter article we chose 2 tactics:
1. A pop-up form
2. A lead box
First, we used the Sumome List Builder app to create this pop-up form:
As you can see, our value proposition is joining the community and receiving a free PDF of the guide.
It pops up 12 seconds after a visitor arrives, and doesn’t show to the same visitor more than once every 24 hours:
And it converts at 5.12%:
We then used the SumoMe Leads app to create a leadbox that delivers the PDF inside the content.
When readers click on the button:
An opt-in box pops up:
It converts 20-50+% of the people clicking on the button:
Check out Robbie’s latest list building tutorial and this 12,000-word guide to online lead generation and learn more ways to optimize your website to capture email addresses.
5) Automatically deliver lead magnet to new subscribers
I've got good news and bad news.
The good news:
Someone entered their email address to get your lead magnet.
The bad news:
They aren't on your email list yet.
You still have two things to do after a reader hits the "Sign Up" button:
1. Get them to confirm their email address
2. Deliver the lead magnet
Luckily, you can automate this entire process.
Robbie walks you through the entire process in this article.
Here is the short and sweet:
Subscriber enters email and is redirected to a custom confirmation page like this one:
The goal of this page is to make sure people are clicking the link in the confirmation email you send them. This will ensure they are double opted in.
Once the reader clicks the confirmation link they are redirected to a page where they can view or download the lead magnet.
Step #5: Content Promotion
Ranking content highly in Google is usually a long tail process.
It can take several months before your content hits the first page.
Therefore, in the early stages you need to heavily promote your content to give it an early wave of exposure.
This will help drive social engagement and result in some online mentions and natural backlinks. All of which will help your content climb up the SERPs faster.
There are literally hundreds of content promotion strategies you can implement, but I’m going to show you the 5 I used for the quadcopter guide:
- Social media automation
- Established social media accounts
- Quora
- Forum marketing
- Scoop.it
Let's drive some traffic...
1) Social media automation
First, I started off with one of the biggest time-to-reward strategies:
Social media automation.
I set it up so the guide would be shared to Twitter a couple times in the first week and once a week for a month afterwards.
This gave the page a steady stream of social signals and traffic from Twitter.
Here’s how to do it:
First, sign up for Buffer and enter your account.
Then click inside the “What do you want to share?” box:
A window will pop up. Write a tweet (or another type of social post) and include a link to your article at the end:
Including a hashtag can help extend your post's reach.
Then click the arrow next to “Add to Queue” and “Schedule Post.”
Choose a date and time that same week to share the article.
Create another post, change up the text, and schedule it again for sometime that week.
Rinse and repeat once a week for a month afterwards.
This should help you get a steady stream of traffic and social signals to the page.
Pro Tip: Use this strategy to find the best time to schedule your social media posts and get more traffic.
2) Established social media accounts
If you’ve got social media accounts with established followings, it’s important to share your content there as well.
These people are following you because they want to hear more from you.
Share your content and make it personal so these people feel more connected to you:
3) Answer questions on Quora
Quora is a massive Q&A website.
It’s also one of the most visited sites on the planet.
It is our 3rd highest source of referral traffic:
The best part?
Quora threads can stay active for months or even years. Much like search engine traffic, it can drive traffic to you passively for an extended period of time.
Here’s how to drive traffic from Quora:
First, head over to Quora and create an account. Spruce it up with a description, your interests, etc.
Do a search in the top bar for a topic related to your niche:
This will bring up a list of threads that contain your keyword:
Click through to any threads where your content could help answer a question.
Then, write up an in-depth answer with a link to your content at the end. Frame it as a resource that can fully answer their question:
In-depth answers are trusted more and typically work better than only posting your link.
Keep joining discussions and answering questions for different search terms, and you’ll drive consistent traffic to your article!
30-60 minutes a day is a great starting point.
4) Forum marketing
Just like Quora, forums are packed with people discussing different topics.
They’re perfect places to promote your content.
Use these search strings to find forums in your niche:
“Keyword” + “forum”
“Keyword” + “powered by vBulletin”
This should bring up a list of forums to choose from:
Go to one that seems relevant. Then look at these stats to see if it’s active:
- Discussions
- Messages
- Views
- Replies
Higher engagement = great traffic potential.
Create an account and edit your signature like this:
Write a description about your page that compels people to click through. Then link to it.
Next, go through the forum and help people by answering their questions (similar to Quora).
Except this time, you don’t have to link directly to your article, because it’s in your signature.
As you become an active member, you will also establish a reputation as an authority.
5) Submit content to Scoop.it pages
This tactic doubles as a content promotion and link building strategy.
Scoop.it is a content curation platform. People create their own pages to gather the best content they find on a given topic.
Most pages have a “Suggest” feature:
You can suggest a piece of content to the owner, and if they like it they’ll share it on their page.
Although the links are nofollow, many of them have solid page rank:
These pages also get frequented regularly by industry enthusiasts who want to stay up to date with the best information and share it with the platform's built-in social media integration.
Here’s how to promote your content on Scoop.it:
First create an account. Then do a search in the top bar for a term related to your content:
The default result is a list of “Scoops” or specific posts, but you want “Topics”:
This will bring up a list of pages related to your keyword.
Click through to any that seem relevant and look for the suggestion box.
If it’s not there, the host has decided not to accept suggestions. Move on to another page.
If it is there, copy-paste your URL into the box and hit “Suggest.”
Adjust the image to the size you want (I like to go full size):
That’s it! The page owner will review your post and decide whether or not to feature it.
Go back to your search results and keep doing the same thing until you reach the daily suggestion limit (7).
Scoop.it is a quick and easy way to build some links and get initial exposure for your content.
Speaking of links...
The final part of this case study is going to break down how I built links to the quadcopter guide, which helped push it to the top spot in Google.
Step #6: Build links
Backlinks are still one of the most important ranking factors.
Here are the 5 strategies I used to build links to the quadcopter article:
1. Blog commenting
2. Directory submissions
3. Fake forum account link building
4. Weekly roundups
5. Resources/links pages
1) Blog commenting
Yes, lots of people have denounced this strategy, but I still do it.
Why?
Because it WORKS.
The key is to choose pages that are DA 30+ and relevant to your content.
Here’s an example of one I built for UAV Coach:
A solid DA 58 link:
But here’s what happens with blog comments:
Some get accepted automatically and some get reviewed first.
If it gets accepted automatically, it doesn’t matter how you post the comment. You’ll get your link.
If it goes through a review process first, which most do, you’ll want to be a bit strategic about it.
I’ve tried two main methods:
1. Creating a fake account and pretending to be a curious reader.
2. Being myself, providing a lot of value in the comment, and linking to my article.
Funnily enough, I've found the first approach (fake account) gets accepted more often.
So experiment and see what works best in your industry.
2) Directory Submissions
Next, I went to a bunch of directories around the web and submitted a direct link to the article.
Most people submit their home page, but I wanted to get as much bang for my buck by sending link juice directly to the page.
Here are four directories you can try:
DMOZ (DA93)
R-TT Directory (DA63)
So Much (DA58)
You can find more high DA directory sites in this guide.
Go to each site, find a link to submit your URL, and choose the most relevant page.
It will most likely go through a review process before being accepted.
This strategy got us some great links for minimal work, including a DA71 page:
3) Fake Forum Account Link Building
Forums are some of the most authoritative sites on the web, especially if they’ve been around for a long time.
Links from them can carry a lot of weight.
If your site has already got a lot of exposure, you’ll most likely get links from forums through people naturally linking to your content in conversations.
If you don’t have a lot of exposure yet, you may want to manufacture some yourself.
You can try posting a portion of your content as a new thread, then link to the full article at the end so people can get the rest of the info.
But since a lot of forums are weary of self-promotion (even if you have a valuable resource) moderators like to delete these threads.
As with anything in online business, it’s still worth experimenting with.
For our guide, I decided to go ahead and find a few forums in our niche that allow followed links, create some fake profiles, and join conversations and included a link to the guide.
Use gmail to create a few fake email addresses to create accounts with.
4) Weekly roundups
Weekly roundups are articles that curate the best content of that week into a single post.
The publisher spends the week reading and looking for awesome articles to link to in the post.
It's a win-win. You provide a great resource for their audience and get a quality link in return.
All you have to do is find blogs that publish weekly (or monthly) roundups and pitch your content to them.
Here’s how:
First, use these search strings to find roundups in your niche:
“Keyword” + “weekly roundup”
“Keyword” + “link roundup”
“Keyword” + “weekly link roundup”
“Keyword” + “best articles of the week”
Then click “Search Tools” → “Any Time” → “Past Month” to find actively updated roundups:
Once you’ve found some roundups, head over to the site and find the publisher’s contact information. Then send them an email like this:
Hi [NAME],
My name is [YOUR NAME], and I'm on the team at [WEBSITE].
I'm writing to make a possible article suggestion for your next weekly [TOPIC] roundup.
I came across your roundup yesterday and got a ton of value out of it. Nice work!
We recently published an in-depth guide to [TOPIC]. It takes people through 18 chapters of step-by-step training, in the hopes that by the time they apply each step, they'll be well on their way to [RESULT].
Here's the link to the guide: [URL]
Either way, just thought you might like to consider it for your next roundup.
Keep up the great work!
Cheers,[YOUR NAME]
If the publisher likes your content, they’ll include it in their next roundup:
This got us some great contextual links on some high authority sites:
5) Resource/ links pages
This is the strategy where we got most of our links. It’s the one that really propelled the guide up to the top of the first page.
(And it’s also how I built one of the best links I think I’ll ever build.)
Resources and links pages are similar to roundups, in that they link out to lots of useful content.
Many sites publish them to expose their audience to related content they don’t offer on their own website.
Once again, these publishers are all looking for one thing:
Valuable content to add to the page.
Great news, because you just created the best piece of content on the topic.
To get your link, all you have to do is show it to them.
Here’s how:
First, do a search in Google for these search strings:
“Keyword” + “resources”
“Keyword” + “links”
“Keyword” + “intitle:resources”
“Keyword” + “intitle:links”
“Keyword” + “inurl:resources”
“Keyword” + “inurl:links”
“Keyword” + “intitle:resources page”
“Keyword” + “intitle:links page”
Unlike weekly roundups, you don’t need to filter the results based on date. Since these pages are evergreen, it doesn’t matter when they were published.
Next, head into each website and find their contact information. Then send each website owner an email like this:
Hi [Name],
I was checking out [SITE NAME] just now and found your excellent [TOPIC] resources page.
I’m on the team at [SITE NAME], and we just published an in-depth guide that helps people [BENEFIT].
Here’s the link: [URL]
I wanted to ask if you wouldn’t mind including us on your resources page: [URL of THEIR PAGE]
We’ll be improving it continuously to provide people with the most up-to-date information as the industry evolves.
Either way, keep up the great work :)
Cheers,
[YOUR NAME]
This strategy landed us a lot of excellent links on highly relevant sites in our niche.
And on some high authority sites:
Including, a DA 96 link from MIT!
(Couldn’t believe that one.)
With our strong on-page signals and these links coming straight to the page, Google propelled us to the first page for our target keyword.
We stayed in positions 4-10 for a few months, but I’m sure you’re wondering how that we hit position #1.
Let’s break it down:
How UAV Coach Hit the #1 Position in Google
After that link building campaign, I didn’t build any more links to the quadcopter guide.
In fact, we hardly touched it.
So how did the article leap massive sites like Mashable and land in the #1 position?
Well, first off, being on the first page for that keyword got it a lot of exposure, especially when the article started ranking for all of the long tail keywords.
This got the guide some great natural mentions and links:
(But notice that it didn’t happen until we promoted our content to get exposure to it in the first place.)
Second, I believe it was the strong on-page signals we incorporated into the page.
This article deserved to rank #1.
It was the most in-depth and up-to-date, had the best multi media mix (screenshots, images and videos), and it was highly optimized for the target keyword.
As time went on and the backlinks were crawled by Google, the page began to increase in authority and gradually climbed up the SERPs.
They even highlighted our article above the regular search results:
This shows just how much Google trusts the page, sees it as a top resource, and actively wants people to read it.
A Key Takeaway From This SEO Case Study
This is a scalable SEO strategy you can use to rank in ANY niche.
We have since repeated this process for many other relevant keywords with similar results:
You probably won’t rank #1 for every article you publish. That’s the nature of SEO.
But, by following this proven SEO strategy you will find great target keywords every time and get MORE content on the first page of Google.
A GIFT FOR YOU
I’ve collected the best resources (articles, guides, tutorials, etc) I’ve found that break down each part of the content promotion and ranking process you just read:
1. Keyword research
2. Content creation
3. On-page SEO
4. List building
5. Content promotion
6. Link building
If you really want to master each aspect, this PDF will become your go-to hub of information to refer to whenever you’re in the middle of a campaign.
You can download the Content Promotion and SEO Mastery Guide below:
What do you think of these SEO strategies? Have any of your own to share?
Let me know your thoughts in the comments below...
*Feature image created by Dario Moriconi from Noun Project.
Robbie, this is the best SEO case study i have ever read. The way you illustrates your time consuming research in a post is much appreciated. You are an inspiration. Keep it up man!
Thanks Fahad, means a lot! However, in this case most of the credit should go to Michael
Thanks for the kind words Fahad. Glad you enjoyed it
Looking forward for great tutorials/case studies here:) Great work Micheal
Thanks Fahad! Glad to have you as a reader. I’m working on a new case study as we speak
Love reading case studies like these. Thanks so much Michael and Robbie. I’ve noticed that Quora has really picked up in popularity and is a good place to invest your time in. It’s also a great way to ask questions to get feedback or input to use as a research tool, something that I’m currently doing for some upcoming posts. The step by step process you used for keyword research was really insightful too. Thanks for an epic post.
Awesome, glad you enjoyed the article Shae! Quora is definitely a major untapped resource. It can be leveraged for traffic in pretty much every niche out there
Thanks Shae. Robbie and I love putting them together
Totally agree with you on Quora. Like any traffic generation strategy, the more time you put into it the more you’ll get out of it.
Thanks for stopping by!
Awesome article! I used the exact steps in my projects. This tactic provides an excellent result.
Thanks, Michael and Robbie for this blog post.
I’d like to add that you can get backlinks by stealing them from your competitors. Check out who is linking to your competitors and try to place your links there. SEMrush and Ahrefs are the best tools.
Cheers Michael! Glad you enjoyed the article.
Great point about stealing competitor backlinks. Actually wrote an article on that exact topic last year: https://www.robbierichards.com/seo/steal-competitors-backlinks-rankings/. Prob needs some updating
That’s a great strategy Michael. If our rankings start dropping it’s one of the ones I’ll turn to first.
a rare thorough content maketing case study.. on the level of backlinko (the standard).
I know its beyond the scope of this post but paid traffic (ie: reTargetting pixeling on fckbk, ggle-display) and email-sms-snailmail drip sequences for reEngagement on both link partners and consumer followup would be a wonderful addition.
keep up the steller work.
Hey Amul, always nice to be compared with Brian Dean. I’ve read and learned a lot from his content. I’m experimenting with some paid ad strategies right now on personal and client projects. So, I’ll try and put something together in the near future. Any specific area you’re most interested in – retargeting, facebook ads, google display, email automation? I’m hands on with this stuff every day. But, I’d like to focus on one area at a time
Cheers!
PLAS, PLAS PLAS
In Spain we say “plas, plas, plas,” when we applaud a artwork.
Congratulations for the excellent article.
Thanks
Haha thanks Laura! Glad you enjoyed the article
Cheers Laura!
This is phenomenal! Thank you. My goal is to get back to producing content on my own site and driving traffic there. You did a terrific job of walking us through how to do it.
Thanks Jen! Glad it sparked a little motivation. Let us know how you fare with it all. Love to here how it goes
Hey Jen, I’m in the same boat
Good luck!
Michael and Robbie,
As a marketer, following along with both of your guy’s blogs I’ve learned a lot from these long posts. It’s always cool to see how comprehensive they are that a beginner could jump in, but they also teach more advanced marketers a thing or 2.
It’s one thing to talk about a tactic, but totally different to put your money where your mouth is and show how it worked in a case study.
Keep it up guys. Always super helpful.
Cheers, Travis! Means a lot. Totally agree, the real value comes through application and sharing the results and lessons learned. Much more actionable (and valuable) that way.
Thanks for the comment Travis. Couldn’t agree more.
What I’d like to see are more case studies published in other niche’s, in the form of personal stories, triumphs, etc. I think they’re really underutilized.
Untapped keywords is very, very key. Can’t emphasize enough how much this is such a high ROI activity.
Having said that, these are all great ideas, many of which I haven’t seen consistently trumpeted around other parts, quite original.
Thanks!
Absolutely, Alex! Untapped keywords are usually the easiest to rank for and generally convert better. Why make this SEO thing harder than it has to be, right?!
Exactly. I’m very big on front-loading the work. Spend time finding untapped keywords, collect backlink opportunities, content promotion opportunities, a list of people to reach out to.
If you gather all of this before even publishing your content, you’re almost guaranteed to have a successful post.
Hi. Many thanks for your article, a great read and I’ve taken away a couple of things that I hope to apply. I have a quick question, you mention that within your content that you include external links to high value related content. I just wondered if you use a nofollow for those links or not? Thanks again
Hey Lucilla,
My external links are followed for sure.
Thanks for the kind words Lucilla.
And I leave them followed as well.
Incredibly inspiring case study Robbie.
I think thats probably the most detailed case study I have ever read.
Some really good takeaways.
Cheers, Paul! But, in this case, most of the credit goes to my friend Michael
Thanks Paul. Glad you got a kick out of it.
And a BIG thanks to Robbie for letting me showcase it here
Wow what an amazing case study Robbie,
So much take aways from this post. I can’t thank you enough for this one! Definitely gonna use it for my future posts. Let the traffic journey begin:)
Cheers,
Yordi
Hey Yordi, glad you enjoyed the post. Follow along with it and I’m sure you’ll see some great results! Come back soon and let us know how you go. Also, don’t forget to check out Michael’s infographic. Great quick checklist to follow.
Hey Robbie,
Amazing case study and you again encourage all marketers.
We have launched new website that is about “Web hosting” and I will sure implement this strategy into my task.
Thank you so much for the great strategy.
Awesome, Sarfraj! Let me know how you go.
Hey Robbie,
Awesome case study and a great strategy which can be done by any SEO guy without spending much.
Shared & bookmarked.
Thanks Ruben! That’s the beauty of this case study, Michael really does break everything down in a way that pretty much anyone can take the process and apply it quickly to their own blog.
A brilliant article, I can say that it’s a timely content for me. I follow the 2nd part of this case study, But now understand I’ve to work on the 1st part too. Grateful to you Robbie.
Cheers! Let me know how go.
Hi Robbie,
Thanks for such a wonderful proven track you have share with us, I really mean it. I appreciate Michael too because of their major role in this. Now I’ve a reason, visible track & most important things is result oriented approach, now I’m going to work in a way which mean something & I hope I’ll get my desired result soon.
Thanks,
Aslam
Follow the process Aslam and I’m sure you’ll see some great results
Hi Robbie,
I love reading long and detailed post. Well, I must say that this one of the detailed post about seo case steady. Loved the minute details. This clearly explains the time you took to publish this.
Many hours went into this post. But, the positive feedback makes it all worth it.
Excellent case study.
A great reminder of the power of directories, resource and round up links.
Thanks,
Sam
Thanks Sam! Yes, those link sources are often overlooked, but provided a lot of powerful backlink opportunities. Resource pages in particular, as evident in Michael’s case study.
Hi Robbie,
This case study is the best thing i have read this week. The way you are guiding shows your command on Inbound Methodology but also your sincerity to give some thing worthy to your readers.
I am truly impressed by your efforts and i am expecting more informational posts in future.
Keep It Up !
Plenty more to come Kashif!
Credit goes to Michael on this post. We try to make everything 100% actionable for our readers. Glad to see that coming through in the comments.
Robbie,Just finished an epic guide it’s really great and actionable.I feel comfortable while reading the post and also apply for own site as well. Again thanks for sharing such an amazing piece of content.
Thanks Bilal! Glad you found it helpful. Let me know how the strategies work for you.
Hello Robbie, thanks for your step-by-step guide in ranking website, I will use the strategy for my website http://www.pandapaperroll.com right away, hope it can work out. Cheers.
Awesome Frank! Let me know if you have any questions along the way. Cheers!
Excellent article. This is something I honestly wish I would have put to market first. If I may add one aspect of honorable mention, it’s what I call “binding keywords”. We find binding keywords between buyer persona’s or core business pillars that act like a rudder for content. The idea behind the method is using Home Depot as an example. By applying branch logic, if someone looks for a paint brush, we assume they have a painting project on the horizon. We would offer them content regarding paint and paint rollers, however we would label “paint” as a binding term and delineate content according to the content that fits into the same bucket. Further, we determine which buyer personas fill the need for the specified bucket of content, then apply cross linking between content offers AND workflows, segmenting to multiple lists. Assuming we view the process like a grid, this allows us to engage all three axis of content engagement, rather than two. This is wonderful content. Thanks for sharing.
Thanks for the insight, Brad! Much appreciated. I take a similar approach when planning my content strategy for clients and personal projects. I refer to it as siloed content. Placing content into related buckets and then mapping the intent of those keywords different stages in the buyer journey.
I was just running through links from my old company and re-read this article. What is truly amazing, is your forethought in the article, which holds water 1.5 years later. I’ve shown this article to multiple clients as an example of how to keep their content on track for their designated verticals and content publishing. Thanks again for the great content.
Awesome Bradley! It’s an oldie, but a goodie
Glad it’s been helpful.
Thx so much for all of the tips. I found this article on VCB and glad I read it through (in doses). I had never throught about directory submissions for my blog posts and just submitted one to give it a try. And, I went back to scoop.it which I hadn’t used for a while.
I love the weekly or roundup idea, but I have not yet been successful in finding that for my area (hardwood flooring). But, I have hooked up w/ a few realtors doing some of these.
Awesome, glad you’re finding the case study helpful Debbie! Let us know if you have any questions.
Hi.
Thanks Michael and Robbie for this epic post. The key take away for me is the ease with which you turn what could be called “boring niche blog posts” into lead magnets. Many niche bloggers rarely collect emails but you have made email marketing seem very simple.Your conversion rates are much higher than IM industry average of 3% conversion. That is incredible. You have lit some light bulbs in me, now over to Scoop it which I have neglected for so long. I got a link from R-TT after reading backlinko (Brian Dean). Will surely check your other directory links. Keep up the good work.
Awesome, glad you got some motivation/ ideas from the post Tom! Let me know how it goes. Here is a short tutorial to really ramp up your list building efforts: https://www.robbierichards.com/email/popup-upgrades/
Robbie, great article, and that UAV site is really next level. Impressive work dude, thanks for sharing.
Thanks Mursel!
Hi Michael,
This is an epic post with so much to digest. There are so many gems here I feel like a fossicker who has just discovered buried treasure.
I’ve downloaded the ebook and will devour every morsel.
Thanks Robbie for featuring Michael’s richly detailed tutorial
Kim
.
Thanks Kim! Glad you enjoyed the post. Let us know how you go with it all.
Absolutely Fabulous !
I have only One Question if u dont mind …
I heard and Learned from many sites around that Link Building Strategies had been changed over a year or two. Its now a days called PBN Era. If some people may not have enough money to buy a PBN or make it then the Online World is a waste of time for them ?
Hey Usman, definitely not a waste of time. PBNs are just one way of building links and authority. But, be careful, if done incorrectly you can do more harm than good. Check out Matt Woodward’s PBN course if you want to go that route. He has a lot of success with that strategy.
Wow, I was searching for a pragmatic guide from keyword research to building links and I stumbled upon this. I believe I can really implement this strategy and rank for my desired keywords.
I just got hit by a Google Manual Spam action and need to get out of it. This guide will surely help me to excel in my niche.
Great post, you’ve earned yourself a hardcore subscriber
Cheers Sohaib! Glad you enjoyed the post. Mind if I ask how you got the manual penalty – duplicate content? Links?
Thin content. Actually it was an old site with reviews of 500 words each. I guess those days are over.
I am now building sites from scratch with 2000+ reviews.
and yeah I am eagerly waiting for your December post :-).
Happy New Year Rob. Have a Blast.
New case study going live on Thursday, Sohaib
Robbie, This is what actually I’s looking for. Believe me, You just changed my whole mind 😀
Now, I think, I can pay with the million Dollar niches 😀 And oh yes, I’m going to take a challenge today. I will update with every month (Hope, you will see me). I’m going to take action end of this year.
Look forward to hearing about your progress, Tonmoy 😉
Solid post pal, it definitely shows that relevancy is everything these days, whether it’s onpage or offpage. I’m also starting to do more again with blog comments, forum posts, high TF category pages on web directories and resource page links, in addtion to PBN links 😉
Cheers Dennis! I’ve had a lot of people mention they were focusing more on the PBN route. Very interesting. I’ve spoken to Matt Woodward about it a little. He swears by it, and after seeing some of his results, I can understand why.
Very good article. Congratulations!
Thanks guys! Glad you enjoyed the article.
Amazing post,
I hope you will find the time to write more articles per month because they are terrific.
Bye
Stefano from Italy
Thanks Stefano! I appreciate that. I have actually set a goal to write at least 300 words a day for the next 12 months straight. This should help me double or triple the content production.
Hey Robbie
Good stuff, I read this article a few weeks ago. I have got a question, I see that you are doing article submission and posting comment. My question is are there any SEO value in it or you are just doing for eyeballs?
Comment posting is definitely more of an “eyeballs” strategy. Most links in the comment section these days are nofollow so they won’t pass much link equity. However, commenting properly on large sites can definitely get you some targeted referral traffic.
Hi Robbie,
Wow, Great! I’ve really enjoyed your post.
I’ve some questions please:
• Did you run any social media ads for that post?
• Did you build any backlinks from your competitors backlinks?
I am eagerly waiting to hear from you. Again, thanks for sharing the great experience.
Saddam,
No social media ads.
No link building (yet)
Your screenshots and explanation are just awesome. This is the best case study i read in recent days.
Thank You!
Great post, but this spammy window!
Hey Karol, thanks for stopping by the blog. Just to clarify, by “window”, are your referring to the opt-in popup form?
Great post/case study Michael! love the in depth look at what you actually did to achieve results instead of the vague aerial view other guides give. I guess that’s why Robbie shared it here! Personally I like to use Long Tail Pro for my keyword research. It makes it a lot easier and more efficient to find related keywords that aren’t too competitive.
Cheers Dominique! I’m starting to test out Long Tail Pro as well
Action requires knweoldge, and now I can act!
Hi Robbie,
In what case do you have to follow Tiered backlinking. Please suggest, we are operate a digital marketing company.
Thanks
Quadrigo, I don’t really worry about tiered link building.
I found your case study through some other guide on a blogging website and I can say it’s one of the best case studies I ever read. Giving out the URL and the exact strategies is one of things that people don’t do. But you did it. I took few lessons from this post. thanks.
Hi Robbie,
i was amazed by the content you created. i’am an experienced marketer from a big marketing Brand in Holland but, this post really gave me some insight. Just wanted to thank you for this.
BJ
Cheers BJ! Glad you enjoyed the post.
Wow, this is a great resource! I already have the Moz Chrome Extension, but I have never tried Ubersuggest. I’m going to head over there and play around with it.
Wow, this is such an amazing article, the info and tips are pure gold, a million thanks for sharing this Robbie!
Cheers mate! Glad you enjoyed it
wow, i was searching for SEO Case study on Google and landed to this page, this is one of the best Guide, thanks for sharing.
Hi Robbie and Micheal,
This is exceptional, really useful case study. I had to bookmark for later reading.
Quora is sure an invaluable resource place for uncovering your audience pain; I started a blog recently and so far I have had just five posts on it.
All posts are direct answers to users questions asked on Quora. And from what I can tell, the result as been fair to say.
The post are getting trickle traffic from search engine and some significant impression. Consider that this is a blog less than 3weeks old with no links pointing to it.
Thanks Micheal, you’ve share something really good with us.
how much backlinks you made for single post?
I’ve built some articles that have over 200 RDs.
Wow! Robbie, Hats off to you and your posting. This is just amazing. Never seen such detail post ever as to Organic Link Building. This is so precise and descriptive that every SEO builder will be benefited. Thank you so much for this great post and awesome knowledge sharing.
Thanks Harry. Credit to Mike Karp.
Brilliant case study Robbie, even though it was published in 2015 which is a while in the world of SEO, there is still loads to learn there. Cheers for sharing the good content!
Shaun
Thanks Shaun!
Terrific case study. It would take several days or perhaps a week for me to create page like this one. Will certainly try to copy few things in my niche. Thank you very much
Robbie, really amazing case study, ever step is actionable, but I have a few questions, how do you write the article? can I outresource the article? how can I do that?
Hey Ken,
This particular article was written by a friend of mine – Michael Karp. He is a great writer, and available for hide. You can find Michael on Twitter here @_MichaelKarp
Dude, great case study. This shows that the steps above work in every niche and you only need hard work to make it possible.
THis is the longest article that I ever read! :O seriously! anyway what you said about kw research and etc. are true, but to make very very long content! i think its not to important, as long the content are unique and giving differentiation and value to our reader is more than enough , cause I heard some ppl giving suggestion its better to make 3-4 pages, rather than dump all article in one page! I think they right, because it’s to long
It can work to create a multi page post like Brian Dean did with his keyword research guide. It also depends on the niche. But, for the most part you’re not going to get the high rankings with anything under 1500-2000 words. Especially if looking at more top-mid funnel keywords.
Ohh, I’m new SEOER, I was searching for SEO Case study and landed to this page, this is one of the best Guide, I will try it. thanks for sharing.
Let me know how it goes, Felix!
Robbie, this is awesome the SEO case study, the best SEO case study I have ever read. The way you explanations, hat off!! man, your time consuming research in a post is much appreciated. You are an inspiration. Keep it up man!
Cheers mate! Appreciate the feedback. Makes the late nights worth it
Hi Michael and Robbie
Thanks for sharing such an amazing guide.
I was searching for a step by step SEO case study. I stumbled here to find two amazing blogs.
Got to learn about keyword research, on-page SEO etc from this awsome article.
I was researching about creating my own SEO strategy for all the blogs I handle.
It would be great if any one of you can write a full step by step SEO template or system which people can follow as a protocol.
Thanks Again
Regards
Rafe
Hey Rafe,
Thanks for the kind words. Funny you mention that. I’m actually working on a course concept right that aligns very closely with what you just described. I’ll let you know when I have that finished.
Hey Robbie, really enjoyed with this case study and uncovered couple of tips which I have never tested for content promotion (scoop) and Link building (Submiting On resources; weekly round ups). WoW great tips, gonna test them out, I hope it will work more or less for me as well. Thanks for sharing these Tips. Keep up the Great work if you have any other blog post similar to it about the same topic let me know, would love to dive in that.
Cheers!
Thanks Konstantine! You might want to check out the latest blog post too
All my life I’ve been creating content but not able to drive quality traffic, thanks to this comprehensive guide of yours Robbie. I will practice the way how you create content and will definitely replicate this case study in no time. Again hats off to you for sharing this stuff and I’ll starting doing my research now so that I could create a good quality content.
Cheers Vinson! Glad you’ve found it helpful. Reach out if you have any questions! Glad to help
Hi. Many thanks for your article, a great read and I’ve taken away a couple of things that I hope to apply. I have a quick question, you mention that within your content that you include external links to high value related content.
Hi Mahesh,
Yes – I link out to helpful resources where it adds value. What’s your question?
Hey, Robbie
Cool case study. I really like the content creation part of the article
Also wanna add,
– Your content should be better than all #1 page contents.
Haha cheers mate! Appreciate that.
Hi, It’s a brilliant article. Great work. Thanks a lot.
Hello Robbie,
The SEO Case study is really amazing thank you so much for sharing this information it’s useful for me.
Impressive stuff Robbie! I think using Buffer for social media posting offers slightly extra seo weight than ordinary posting. Worst thing about SEO is that it takes a lot of time and your post shows there’s truth in that!
Thanks Joe. Curious to hear more about your point of using buffer to get extra SEO weight from social?
Hey, Robbie – Thanks for putting together a great article. Love the topic of drones as well!
I have never seen such an excellent article written on Digital Marketing. As a beginner, reading through this material was a great learning. It increased depth of my knowledge and really inspired me.
Thanking you for an excellent piece
Glad it was helpful, Arpit!
One of the best SEO Case Study I’ve ever read. Thanks for sharing and revealing your site mate.
I’ve got some ideas, Gonna Implement them.
Awesome – thank you! Let me know how you go 😉
Printed out this bad boy!
Thank you for creating such an amazing resource for the community to learn from.
P.S.: I believe this is 11 thousand words long.
Thanks Idris! You’re prob right 😛 It’s a monster! Hope you get some value from it.
Sweet case study. Curious how things are holding up now being a few years later. I know the drone niche as exploded in the last year.
Also on another note, how is the Sumo Welcome Mat working for ya? I’ve been seeing it everywhere recently.
Hey Julian,
Thanks for reaching out. I plan on updating that article in the near future. Keep an eye out
As for the Welcome Mat. It’s by far one of the best list building assets I have. It beats popups easily. But – if you have couple it with a content upgrade, not just a generic offer, it converts gangbusters!
Thanks, I’ll have to give it a try!
Thank you for your gracious case study Robbie. I am new in this field and learnig from you very much. Thank you
your backlink strategies ebook can not be downloaded sadly
can you fix it or send me a copy of that ebook please?
Hey there! Which link building ebook are you referring to? I have a few different resources out there now.
I mean this one :
https://www.robbierichards.com/ebook-link-building/
To be honest, I need to take that one down and update the ebook. I recommend reading the following posts for now:
https://www.robbierichards.com/seo/13-killer-link-building-strategies/
https://www.robbierichards.com/seo/steal-competitors-backlinks-rankings/
Those posts will give you a ton to get started with!
No doubt this is the best case studies I have ever seen. I really like the way you covered each and every important factor of SEO. Great work. Keep it up.
Cheers
Thanks Sabeeh!
Hello Robbie,
I read your sharing a to z you are just amazing man <3 I read deeply on-site details and its really amazing, I am going to follow your all steps and will share my stats, I am new in Blogging hope so you will share more Off page methods
Keep it up!
Thanks
Hello Robbie,
This is the best ever SEO case study ever i read. It’s simply amazing, keep up the great work.
Thanks Jithendar!
Hi Robbie,
This is one of the best SEO case studies that I come across lately. This case study purely reflects the amount of energy and passion you have for this domain. Keep inspiring us with your in-depth case studies
I would like to know how has been your approach for product/informational pages of the website. I would be glad if you can help me understand your seo strategy for the same
Thanks Musadiq! Noted. I will be covering that topic a lot in the new Playbook in my SEO training course
Hi,
I’ve been doing SEO for a while and not getting proper results. Your article has inspired me, it is really one of the best case-studies I’ve seen.
Thanks,
Kevin
Awesome – pumped to hear that 😉