Robbie Richards

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SEMrush Review & Tutorial: 38 Ways to Level-Up Your Digital Marketing in 2020 (Templates & Trial Link Inside)

February 3, 2020 by Robbie 84 Comments

Review of: SEMrush (plus tutorial)

Use Cases: SEO, PPC and more.

Functionality

All-in-one digital marketing platform with numerous Toolkits for SEO, PPC, and more.

Ease of Use

The interface is easy to navigate, and all the tools work well with on another. 

Pricing

At $99.95/ month, it's not the cheapest, but it does provide multiple toolsets in one platform. 

Support

Loads of tutorials, documentation, free training courses, and a responsive support team.


Looking for a comprehensive SEMrush review? This guide will cover every inch of the platform, including 38 practical applications. 

If you're trying to create high-preforming digital marketing campaigns for your business, boss and/or clients, you need a strong toolset. 

The problem? The more tools you buy for specific areas of a campaign - SEO, PPC, reporting etc - the more costs skyrocket. 

Think about SEO alone:

Keyword research tool...$100+/month.

Rank tracking tool...$100+/month. 

Backlink analysis tool...$100+/month.

SEO audit software...$100+/month.

And you're just getting started. You haven't even looked at other channels like PPC or social media. Before you know it, you're spending over $500+/month on marketing tools. 

Not to mention:

Each tool comes with a learning curve, and often won't integrate with other tools in your marketing stack. 

The solution? SEMrush (affiliate). 

In this review, Iโ€™m going to show you EVERYTHING SEMrush can do, and walk you step-by-step through 38 practical applications of the tool you can use to perform deep competitor analysis and build successful digital marketing campaigns.

Before we get started, make sure you grab one of the free trial links below so you can follow along step-by-step with this review and implement the action items:

SEMrush Free Trials: Test Drive SEMrush PRO for 30 Days, GURU for 14 Days or PRO + Traffic Analytics for 14 Days

Get Free 30-Day Trial of SEMrush PRO
Get Free 14-Day Trial of SEMrush GURU
14-Day Trial of Traffic Analytics + PRO 

Disclosure: There are affiliate links in this article. If you decide to purchase a tool through one of those affiliate links, I will receive a commission at no additional cost to you. I only promote tools I personally use in my business.



SEMrush is NOT a standalone "SEO" or "Competitor Analysis" Tool...

Let's clear the air on a couple things:

  1. SEMrush is not an SEO tool. 
  2. SEMrush is not a competitor analysis tool. 

Sure, it is one of the top tools, if not the best, in each category as voted here, here and here. 

But, in recent years, SEMrush has morphed into much more.

Now, it is truly an all-in-one digital marketing platform comprised of numerous Toolkits designed to help you succeed across different areas of your campaign - SEO, Advertising, Content Marketing, Competitive Research and Campaign Management.

The fact that it packs so much firepower, for less than many standalone tools, is the reason millions of agencies and marketers are using the SEMrush.

In fact, SEMrush is used by over 4 million users, including the digital marketing teams at 25% of the Fortune 500 companies, and 7 out of 10 of the world's top advertisers.

SEMrush Statistics (Source)

Keywords Index

Keywords in database (Total)

17B

Geographic databases (Total)

142

Backlinks Index

URLs crawled per day (Total)

17.3B

Referring domains in database (Total)

1B

Backlinks in database (Total)

21.4T

Display Advertising Index

Advertisers in database (Total)

5.2M

Publishers in database (Total)

3.5M

Ads in database (Total)

310M


We'll jump into practical applications for each SEMrush Toolkit in the review below, but here is a quick overview of each one:

Competitor Research Toolkit

Get an unfair behind-the-scenes look at your competitor's SEO, PPC, and overall online traffic strategy. Use the insights to build campaigns with a proven track record of success. 

SEO Toolkit

Analyze competitor link profiles, perform in-depth keyword research, track rankings, identify on-page issues and run technical site audits from one central SEO project dashboard. 

Advertising Toolkit

Research competitor PPC campaigns - text, display and PLAs - at the keyword, ad copy, and landing page levels. Use the insights to reduce wasted ad spend, and build profitable campaigns. 

Content Marketing Toolkit

Perform content audits, build content templates, find new topic ideas, use the content analyzer to uncover on-page opportunities, and order articles from a marketplace of verified writers. 

Management Toolkit

Manage all your campaigns and projects - link building, rank tracking, PPC, site audits, social media, brand monitoring etc - from one dashboard. Get real-time notifications and build white label reports.

Traffic Analytics 

If Google Analytics and SimilarWeb had a baby, this would be it. The tool allows you to find out which channels - organic, paid, referral, social etc - are driving traffic to a site, and analyze engagement metrics across each one. 

Robbie headshot

Editor's note: โ€‹While SEMrush provides countless use cases, it won't do the work for you. 


Truth is: Many people get excited about everything the platform can do, sign up for a free trial, and only realize a fraction of the value it can provide. 

That's why this review is not going to be another feature dump. Instead, it will show you step-by-step how to use SEMrush to drive real results for your business.


To help you navigate the guide, I have included jump links below, as well as a downloadable PDF version of the review. 


Grab your free 30-day trial here and follow along.


Let's jump in!

SEMRUSH REVIEW: TABLE OF CONTENTS

SEO Toolkitโ€‹

#22: Monitor SERP volatility 

#1: Collect benchmark data

#23: Optimize on-page content

#2: Identify top search competitors

Advertising Toolkit

#3: Analyze competitor keywords

#24: Analyze competitor paid traffic

#4: Perform keyword gap analysis

#25: Assess PPC competition levels

#5: Find existing keyword opportunities

#26: Reduce wasted ad spend

#6: Identify secondary keyword ideas

#27: Write better ad headlines

#7: Find long tail keyword ideas

#28: Uncover high-converting ad formulas

#8: Analyze SERP competition

#29: Uncover competitor pricing strategies

#9: Check desktop vs. mobile traffic 

#30: Find competitor PPC gaps

#10: Set a keyword difficulty baseline 

#31: Dissect display ad performance

#11: Analyze traffic strategies 

#32: Build PPC reports

#12: Check competitor traffic sources 

Content Marketing Toolkit

#13: Remove toxic backlinks

#33: Run technical content audits

#14: Find new link prospects

#34: Build SEO content templates

#15: Land high quality links

#35: Improve readability with SWA

#16: Identify "linkable" asset types

#36: Monitor brand mentions

#17: Find (and fill) backlink gaps

Campaign Management Toolkit

#18: Reclaim lost backlinks

#37: Review projects in one dashboard

#19: Identify broken link opportunities

#38: Build white label reports

#20: Analyze backlinks at scale

Social Media Toolkit

#21: Track keyword rankings

Pricing



The Ultimate 38-Part SEMrush Review and Tutorial (2020 Edition)

In this review and tutorial, weโ€™re going to cover the entire SEMrush Toolset. But weโ€™re not going to focus only on features โ€“ Iโ€™ll also show you how to leverage each toolkit to drive immediate value for your business and/or clients.

SEO Toolkit Review and Tutorial

The SEO Toolkit contains over 15 tools and reports for the following five areas of SEO:

  1. Competitive Research
  2. Keyword Research
  3. Link Building
  4. Rank Tracking
  5. On-page SEO and Technical SEO
Screenshot showing all the reports in the SEMrush SEO Toolkit

SEMrush Free Trials: Test Drive SEMrush PRO for 30 Days, GURU for 14 Days or PRO + Traffic Analytics for 14 Days

Get Free 30-Day Trial of SEMrush PRO
Get Free 14-Day Trial of SEMrush GURU
14-Day Trial of Traffic Analytics + PRO 

#1: Collect Benchmark Data

Before starting any competitor analysis, itโ€™s always a good idea to look at how youโ€™re currently performing across organic and paid search channels.

Hereโ€™s how to do that...

In SEMrush:

  1. Select SEO Toolkit. 
  2. Click on Domain Overview from the side menu.
  3. Enter the domain โ€“ e.g. โ€œrobbierichards.comโ€ โ€“ you want to analyze.
  4. Click Search:
Entering a domain URL into the SEMrush Domain report


The report shows your high-level data, including:

  • Organic search 
  • Paid search
  • Backlinks
  • Display advertising
SEMrush domain overview report


As you scroll down the page, you can see more details, including:

  • Top organic keywords
  • Organic position distribution
  • Main organic competitors
  • Competitive positioning map
Organic search data in the SEMrush domain overview report


Scroll back up and click the PDF button at the top of the page. Now you can download the dated report and benchmark your data.

ACTION ITEM:


Use the data on the overview dashboard to establish some baseline benchmark metrics:

 

  • How much organic traffic are you getting? 
  • How many backlinks do you have pointing to the site?
  • How much paid traffic (if any)?
  • How many keywords do you have ranking in the top three search results?

Save this data in a spreadsheet.


You can return to these metrics periodically and see if your SEO and PPC efforts are proving effective.


#2: Identify Your Top Organic Search Competitors

The next step is to identify your top organic competitors.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Click on Organic Research from the side menu.
  3. Enter the domain โ€“ e.g. โ€œthewirecutter.comโ€ โ€“ you want to analyze.
  4. Click on the Competitors tab:
Identifying organic search competitors in SEMrush


The Competitor Positioning Map highlights the top organic search competitors.

For each domain, you can see the number of keywords ranking in the Top 100 search results, as well as the volume of organic search traffic. In our example, you can see that Techradar and PCMag are top competitors of Wirecutter.

Hover over the bubbles to see the exact numbers for each domain:

Viewing organic keyword and traffic stats for competitors inside SEMrush competitor graph


Scroll down from the Competitor Positioning Map, and youโ€™ll find the Organic Competitors report:

Organic competitors table in SEMrush


This table highlights lesser-known organic competitors, and allows you to drill-down and find loads of actionable data.

You can see in the table weโ€™ve instantly been able to uncover 274,856 potential competitors.

Much quicker than trawling through Google!

Pay close attention to the following metrics in the table:

  • Competition Level โ€“ the larger the number of common keywords, the higher the level of perceived competition.
  • Common Keywords โ€“ the keywords for which multiple domains rank in the top Google search results.
  • SE Keywords โ€“ the number of keywords bringing visitors to a website via Googleโ€™s Top 100 organic search results.

These metrics will reveal your top organic search competitors.

Iโ€™d recommend starting with the Common Keywords column to filter out the domains currently ranking in the Top 100 search results for the same keywords youโ€™re ranking for.

The more common keywords, the stronger the competition. 

ACTION ITEM:


Select a domain from the Organic Competitors table that has a high number of common keywords. This is the first competitor you'll be analyzing in greater detail.



#3: Take a Behind-The-Scenes Look at Your Competitor's Organic Search Traffic (Folder, Page, and Individual Keyword Level)

Having identified your competitors in step #2, SEMrush allows you to get an โ€˜All Access Backstage Passโ€™ to see how your competitors are driving traffic at the subdomain/subfolder, page/post, and individual keyword levels.

You can use this data to create a proven roadmap to quickly scale your organic traffic across each stage of the funnel.

Top-level organic traffic view

Letโ€™s start with an overview of all the organic traffic for Wirecutter.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Click on Organic Research from the side menu.
  3. Enter the domain โ€“ e.g. โ€œthewirecutter.comโ€ โ€“ you want to analyze.
  4. Click on the Overview tab:
Total keywords and organic traffic for competitors in SEMrush


The Overview report shows the total organic traffic and keywords for the domain. You can see that Wirecutter has 2.5 million keywords in the Top 100 and expects to get 4.5 million visits per month.

OK, letโ€™s dig a little further...

Folders

Using filters in SEMrush, you can find which subfolders drive the most organic search traffic. For example, Wirecutter houses its product reviews in a URL subfolder called โ€œ/reviews/โ€:

Wirecutter reviews subfolder analysis


Letโ€™s see how much of their investigational intent traffic goes there.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Click on Organic Research from the side menu.
  3. Enter the domain โ€“ e.g. โ€œthewirecutter.comโ€ โ€“ you want to analyze.
  4. Click on the Positions tab.
  5. Apply advanced filters: Include > URL > Containing > /reviews/
Applying subfolder filters to keyword reports inside SEMrush


Now the results show the keywords and traffic found only in the โ€œ/reviews/โ€ subfolder: 

Screenshot showing keyword and traffic results for subfolders in SEMrush


You can see that Wirecutter gets 4.1 million visits per month (91% of the total traffic) and has 2.2 million keywords (88% of all keywords) in its โ€œ/reviews/โ€ subfolder, which is where they generate their affiliate revenue.

OK, now letโ€™s check the ecommerce site, Beardbrand, who house all their products under the โ€œ/collections/โ€ subfolder:

Subfolder analysis on Beardbrand


This time weโ€™ll apply the advanced filters to discover the commercial intent traffic.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Click on Organic Research from the side menu.
  3. Enter the domain โ€“ e.g. โ€œbeardbrand.comโ€ โ€“ you want to analyze.
  4. Click on the Positions tab.
  5. Apply advanced filters: Include > URL > Containing > /collections/
Using subfolder analysis to find commercial intent keyword opportunities in SEMrush


Now the results show the keywords and traffic found only in the โ€œ/collections/โ€ subfolder:


Overall, Beardbrand has 40.9K keywords in the Top 100 and expects to get 147K visits per month. But its commercial intent product category pages only drive a small proportion with 546 keywords and 15.5K (11%) traffic.

Pages/posts

You can also check which individual pages are driving the most traffic across each stage of the funnel. This tells you which topics (rather than keywords) your competitors are targeting.

Letโ€™s check the top traffic-driving commercial intent pages for Beardbrand.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Click on Organic Research from the side menu.
  3. Enter the domain โ€“ e.g. โ€œbeardbrand.comโ€ โ€“ you want to analyze.
  4. Click on the Pages tab.
  5. Apply advanced filters: Include > URL > Containing > /collections/
Finding the top traffic-driving commercial intent pages in SEMrush


For Beardbrand, you can see their Beard Oil page gets 8.7K visits per month โ€“ thatโ€™s 5.9% of the total traffic โ€“ and is by far their highest traffic-generating commercial intent topic.

Keywords

Finally, letโ€™s look at which keywords are driving the most traffic. But rather than using URL filters, weโ€™ll check for investigational intent keywords that use modifiers like best, top, review, and comparison.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Click on Organic Research from the side menu.
  3. Enter the domain โ€“ e.g. โ€œthewirecutter.comโ€ โ€“ you want to analyze.
  4. Click on the Positions tab.
  5. Apply advanced filters: Include > Keyword > Containing > best
High traffic keywords containing the best modifier


The report shows that Wirecutter uses 257.2K investigational intent keywords to drive 1.3M visits per month โ€“ thatโ€™s 28.9% of their total traffic.

Bonus Resource: How to Find High-Value Competitor Keywords (Actionable 5-Step Guide)


#4: Perform an In-Depth Keyword Gap Analysis

The SEMrush Keyword Gap tool lets you make direct comparisons with up to five of your competitors by uncovering keywords they rank for, but you donโ€™t. 

For example, you can discover:

  • What keywords are unique to your competitor
  • What keywords you have in common

In this example, Healthline is analyzing its competitor, WebMD.

IMPORTANT: You MUST enter your competitor's domains first, with your own domain last on the list.


In SEMrush:

  1. Select SEO Toolkit. 
  2. Click on Keyword Gap from the side menu.
  3. Enter the domains you want to compare โ€“ e.g. โ€œwebmd.comโ€ and โ€œhealthline.comโ€:
SEMrush Keyword Gap tool


Then select the type of intersection โ€“ e.g. โ€œUnique to the first domainโ€™s keywordsโ€:

Competitor intersection in the SEMrush keyword gap tool


The report shows that there are 4,119,519 keywords unique to WebMD:

Viewing unique keyword opportunities in SEMrush


But a lot of those are low-ranking keywords.

So to make the report more relevant, weโ€™ll add an advanced filter to find the competitor keywords ranking in the Top 10:

Applying filters in SEMrush to see competitor top 10 ranking keywords


Now you can see a list of high-volume Top 10 ranking keywords unique to WebMD that Healthline could target:


#5: Find All Your Existing Keyword Opportunities


If you only perform keyword research for new content, then this tactic is a game-changer. And itโ€™s one Iโ€™ve used on my blog on countless occasions:

Google Analytics screenshot showing organic traffic growth


Increasing organic traffic by as much as 402% month over month:


The blog post above went from position #8 to #2 overnight, which is why the traffic shot up like a rocket!

This tactic allows you to take existing content thatโ€™s underperforming and optimize it in such a way that it generates near-immediate traffic gains.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Select Organic Research from the sidebar menu.
  3. Enter the domain โ€“ e.g. โ€œmagento.comโ€ โ€“ you want to analyze.
  4. Click on the Positions tab:
SEMrush organic research report for Magento


The results show all the top-ranking keywords. But you only want to target the low-hanging keywords that can be optimized, so use the Positions filter to find keywords ranking in positions #6 to #20:

Filtering out the low hanging fruit keyword opportunities in SEMrush


Now you have 14.8K keywords (instead of 121K) that you can target.

You can drill down further by selecting subfolders to target, as we did in the previous section.

Once youโ€™ve selected the pages to optimize, export the results as a โ€˜.CSVโ€™ file. Then copy/paste the data into the sheet labeled โ€œ1. SEMRush Exportโ€ in the Google Sheet below.

In the DONE tab, you should now see something like this:

Existing keyword research template


The rows with the most GREEN in them signify the MOST ATTRACTIVE opportunities.

For more details on this technique, check out this post.

Robbie headshot

Editorโ€™s Note: If you want to learn the exact keyword research processes I use to scale organic traffic for my clients, check out my premium training course, The SEO Playbook.

Youโ€™ll learn how to find, qualify, prioritize and map keyword data:

Keyword Research Playbook gif

Screenshots of the Aggregate and Keyword Mapping tabs in The SEO Playbook. 


#6: Expand Your Organic Footprint with Secondary Keyword Analysis

A single page can rank for hundreds or even thousands of different keywords depending on the niche and type of content.

For example, Wirecutterโ€™s top pages rank for thousands of keywords:

Finding secondary keyword opportunities in SEMrush


But if you dig a little deeper, youโ€™ll find that the primary keyword only brings in a small proportion of the traffic. And the remainder comes from secondary keywords.

For example, take a look at the Wirecutter page for the best mobile scanning apps. The primary keyword โ€“ scanner app โ€“ brings in 115,620 visitors โ€“ thatโ€™s 2.55% of the pageโ€™s overall monthly organic traffic. The remaining 97.45% comes from the other 5,529 semantic and long tail secondary keywords:


Hereโ€™s how to expand the organic keyword footprint on your pages with secondary keywords related to the primary topic.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Select Keyword Magic Tool from the sidebar menu.
  3. Enter the primary keyword โ€“ e.g. โ€œscanner appโ€ โ€“ into the search bar.
  4. Click Search:
SEMrush Keyword Magic Tool


From the results list, you can find thousands of related long-tail keywords:

Finding long tail keyword ideas in SEMrush


On the left-hand side are groups of keywords. For example, you could click on โ€œbarcodeโ€ to show all the keywords related to โ€œbarcode scanner appsโ€:

Keyword Groupings inside SEMrush


Look through the results to see which related keywords you want to add to your content.

Note: You can also use these secondary keyword ideas to create new posts or pages.

SEMrush Free Trials: Test Drive SEMrush PRO for 30 Days, GURU for 14 Days or PRO + Traffic Analytics for 14 Days

Get Free 30-Day Trial of SEMrush PRO
Get Free 14-Day Trial of SEMrush GURU
14-Day Trial of Traffic Analytics + PRO 

#7: Find Piles of Long-Tail Keywords (With Specific Search Intent) Using the Keyword Magic Tool

Staying with the Keyword Magic Tool, letโ€™s see how we can find specific search intent long-tail keywords.

Another of Wirecutterโ€™s top pages is their review of Air Fryers:

Top traffic pages for Wirecutter


When you enter the primary keyword โ€“ air fryer โ€“ into the Keyword Magic Tool, you get a staggering 101,194 related keywords:


But, say youโ€™re only interested in mid-funnel investigational intent keywords? Then you can use the groups of keywords in the left-hand menu to find keyword modifiers like โ€œbestโ€:

Filtering long tail keyword opportunities by intent


And now you have 2,778 keywords related to โ€œbest air fryerโ€, such as โ€œbest air fryer recipesโ€, โ€œbest air fryer consumer reportsโ€, and โ€œbest-rated air fryerโ€.

You can use the list to drill into the most valuable long-tail keyword ideas. But if you donโ€™t see a related keyword topic in the left-hand menu, you can use the โ€œAdvanced Filtersโ€ to add a keyword to the โ€œInclude keywordsโ€ area.

For example, you could add the words โ€œbestโ€ and โ€œpotatoโ€ to refine the results to keywords containing both words:


Now the results look like this:

Finding long tail keywords with specific modifiers


You have 35 long-tail keywords containing both โ€œbestโ€ and โ€œpotatoโ€, such as โ€œbest potatoes for french fries in air fryerโ€ and โ€œbest air fryer potato chipsโ€.


#8: Find Out Where Competitors Are Getting the Upper Hand in the SERP

So far, you've managed to identify your top organic search competitors, find all the keywords they rank for, identified their top-performing content, and unearthed loads of potential long-tail keywords to target.

So whatโ€™s next?

In this step, you're going to find all the common keywords where your competitors are ranking higher than you in the SERPs.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Select Organic Research from the sidebar menu.
  3. Enter the domain โ€“ e.g. โ€œthewirecutter.comโ€ โ€“ you want to analyze.
  4. Click the Competitors tab:


Scroll down the page to the Organic Competitors table and click on the Common Keywords for one of your competitors โ€“ e.g. techradar.com:

View common keywords in SEMrush


A new window/tab opens in SEMrush, with the Keyword Gap details pre-populated:

Finding common keywords in the SEMrush keyword gap report


Scroll down the page to the results table listing all the keywords both Wirecutter and their competitor TechRadar are ranking for in the Top 100 search results:


But, to narrow the selection, letโ€™s add a filter, so we only see the results for TechRadar ranking in the Top 10 results:

Filtering competitor keywords in SEMrush


Now you have a list of results that you can target:

Prioritizing keyword opportunities in SEMrush


For example, TechRadar ranks in position #5 for the keyword โ€œChromebookโ€, while Wirecutter is just outside the first page in position #11. This looks like an excellent topic to target and improve as the gap is small.

Other keywords might need a lot of work. For example, the keyword โ€œnew iPhoneโ€ shows TechRadar in the top spot with Wirecutter way down in position #77.

ACTION ITEM:


Export and/or filter the data (as above) to show your competitor's top-ranked common keywords.


This view will show you all the keywords where your competitor is ranking highly, but you are not. These are immediate areas of potential growth.


Click on one of the common keywords and identify which content they are using to rank for it.


Click through to the post and analyze the content.


Are there any glaring signals pointing to why this page ranks and yours doesn't?

  • On-page SEO?
  • Level of detail?
  • More up-to-date?
  • Number of referring domains/ backlinks?

Take these insights and start optimizing your existing competing content to gain quick wins in the SERPs.


Here are a couple ways to sort the data to get some valuable insights:


  • Sort by competitive density to uncover low competition keywords where your competitors rank in the Top 10. Re-visit your on-page optimization and link building strategy to see if there are opportunities to improve content. You can climb the rankings for low competition keywords very quickly with a couple of quality backlinks and some basic on-page optimization.

  • Sort by CPC to find high commercial intent keywords that you can use to attract more bottom-of-the-funnel traffic.

  • Sort by search volume to find keywords that are bringing your competitors a lot of traffic from the SERPs. Often, you'll come across several keywords you had never considered, but could easily be ranking for.

#9: Gain Additional Insights from the Desktop vs. Mobile Keyword Report

Google has stated that almost 60% of searches take place on a mobile device.

But did you know that Google will also often rank keywords in different positions on mobile vs. desktop?

This means that a #1 ranking on desktop doesnโ€™t always translate to a #1 ranking on mobile.

You can use the mobile vs. desktop reports in SEMrush to glean additional insight into how your website โ€” or a competitorโ€™s website โ€” is faring on both desktop and mobile.

For example, letโ€™s take a look at my website.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Click on Organic Research from the side menu.
  3. Enter the domain โ€“ e.g. โ€œrobbierichards.comโ€ โ€“ you want to analyze.
  4. Click on the Positions tab:

Within the Positions report, you can switch between Mobile and Desktop to see the number of keywords the website is ranking for, the amount of traffic it gets, and the estimated traffic cost for both mobile and desktop.

Hereโ€™s my desktop stats:

robbierichards.com SEMrush data


And my mobile stats:


In my case, I still have more keywords and traffic on desktop compared to mobile.

We can also see exact rankings between mobile vs. desktop for specific keywords.

For example, hereโ€™s where this page ranks on desktop:

Desktop keyword rankings


And on mobile:

Keyword rankings on mobile


So you can see there is a variation in ranking position and traffic volume.

Itโ€™s not unusual to see a slight variation between desktop and mobile rankings but, in my experience, a significant difference may indicate that your page isnโ€™t optimized very well for mobile.

You can check this using the SERP preview tool in SEMrush.

On desktop:

SEMrush SERP preview tool


And on mobile:

Mobile SERP preview in SEMrush


In our example, you can see it looks perfectly fine on both desktop and mobile. 

If you notice any significant discrepancies between mobile and desktop rankings or notice that your website doesnโ€™t look great on mobile/desktop (according to the SEMrush SERP preview), itโ€™s worth checking on an actual mobile device to see if the page is well-optimized for mobile.


#10: Establish a Keyword Difficulty Baseline (And See If You Can REALISTICALLY Outrank the Competition)

You've found dozens of potential keywords to target.

But, what are the chances of actually ranking for them?

The last thing you want to do is invest a lot of time, money, and resources into targeting keywords you might not ever rank for.

The SEMrush Keyword Difficulty Tool allows you to simultaneously assess the level of competition for a large batch of keywords. Which can save you a lot of time having to filter excel spreadsheets and manually review keyword competition within the Organic Research Position reports.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Click on Keyword Difficulty from the side menu.
  3. Enter a list of your target keywords.
  4. Click on the Show Difficulty button:
Analyzing keyword difficulty in SEMrush


Youโ€™ll then see a table that lists the following:

  • Keyword difficulty percentage
  • Search volume
  • Number of search results (for the query)
  • SERP features overview (this tells you if there are featured snippets, instant answers, site links, featured videos, etc. in the search results)
  • Keyword trend overview (this is a graph of how search volume differs across various months โ€“ looking at this will give a good indication as to whether the keyword is highly seasonal, or not)
  • SERP snapshot (i.e. a snapshot of the top 10 ranking pages)


Basically, the higher the keyword difficulty percentage, the more difficult it will be to rank for those keywords.

NOTE: If you click on a keyword, it will take you to the Keyword Overview report, and shows you which of your competitors are already ranking for that search term, along with the corresponding URL(s).

Also, if you want to see volumes and difficulty scores for other countries โ€“ e.g. UK, Australia, etc. โ€“ simply select an alternative country from the dropdown menu at the top of the page:

Viewing keyword difficulty scores by country in SEMrush

ACTION ITEM:


Not all keywords are created equal. Some are more competitive than others.


Targeting the wrong terms can result in a LOT of wasted time and money.


As a result, you want to focus on only the competitor keyword opportunities you can realistically rank for in say the next 3-6 months.


One of the best ways to narrow down the competitor keyword set to these terms is to establish a keyword difficulty baseline.


Iโ€™ll show you how to quickly set this baseline using SEMrush (affiliate) in the video below:


Use this template to automate the process. 


Make a note of your keyword difficulty baseline across each relevant intent bucket - informational, investigational, and commercial - because youโ€™ll be using this to narrow down the competitor keyword opportunities later on.


Robbie headshot

Editor's note: So far, weโ€™ve looked at the organic traffic source. But what if you want a more global view?

=> Enter Traffic Analytics.

SEMrush Traffic Analytics dashboard

It's an โ€œAll Access Backstage Passโ€ that combines the insights of a tool like SimilarWeb with the engagement metrics of Google Analytics.


The Traffic Analytics Report provides estimated desktop and mobile traffic of any website, which you can use to uncover its traffic strategies.


Note: these reports are estimates (based on third-party clickstream data) because SEMrush does not have access to every websiteโ€™s internal analytics.


#11: Look at Your Competitorโ€™s Top-Level Traffic and Engagement Metrics (Across Mobile and Desktop Devices)

Letโ€™s take a look at the Traffic Analytics report and see what metrics we can discover for the Wirecutter website.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Click on Traffic Analytics from the side menu.
  3. Enter the domain โ€“ e.g. โ€œthewirecutter.comโ€ โ€“ you want to analyze.
  4. Click Search:
SEMrush Traffic Analytics report


The Traffic Overview report provides an estimate of the queried domainโ€™s top-level traffic and engagement and metrics.

You can apply filters โ€“ historical data, location, and device โ€“ to modify the results. And next to the filters is a set of blue bars noting the โ€˜Estimated Accuracyโ€™ of the report, which is based on the size of the domain and filters. In our example, Wirecutter has 3 bars, which means the data is โ€œpretty muchโ€ accurate:

Checking traffic estimates inside the SEMrush Traffic Analytics report


Letโ€™s examine the Wirecutterโ€™s top-level traffic and engagement metrics for all regions, on both desktop and mobile, in July 2019:

  • Visits - an estimate of total visits to the website over the chosen month โ€“ e.g. Wirecutter had an estimated 6.4M visits, which is a slight increase (+13.70%) compared to the previous month.

  • Unique Visitors - an estimate of total unique visits to the website over the chosen month โ€“ e.g. Wirecutter had an estimated 3.8M unique visitors, which is a slight increase (+14.05%) compared to the previous month.

  • Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website โ€“ e.g. on average, Wirecutter visitors checked 2.47 pages per visit, slightly down on the previous month.

  • Avg. Visit Duration - an average estimate of the amount of time spent on the site during each visit โ€“ e.g. on average, Wirecutter visitors spent almost six minutes per visit, slightly up (+12.09%) on the previous month.

  • Bounce Rate - an estimate of the websiteโ€™s average bounce rate, or percentage of visitors that leave the website after viewing just one page โ€“ e.g. 72.10% of visitors leave the Wirecutter site after viewing one page.

Below the top-level metrics, you can view a selection of historical trends: 

Looking at historical trend data in SEMrush Traffic Analytics


You can switch between Total Visits, Unique Visitors, Average Visit Duration, and Bounce Rate. And you can also select the timeframe โ€“ 6 months, 12 months, or All-Time.

The trend lines are for All Devices (blue), Desktop (green), and Mobile (orange).

In our example, you can see visits to the Wirecutter have peaked and troughed over the last 12 months, hitting a high in November and a low in February, which indicates they get seasonal/holiday variations.

Itโ€™s also interesting to note that in the last six months, mobile visits have increased while desktop visits have decreased.

The Traffic Overview report also lets you compare your website against competitors.

At the top of the page, you can enter up to four competitors plus your site. For example, you could compare Wirecutter and TechRadar:

Comparing competitor analytics in SEMrush Traffic Analytics


The report lets you compare metrics side-by-side. Notice that although TechRadar gets loads more traffic than Wirecutter, many other engagement metrics are similar โ€“ e.g. average visit duration and bounce rate.

You can see this in the trend graphs too:

Graph showing Wirecutter's traffic increasing over the last 12 months


Over the last 12 months, Wirecutter has increased their average visit duration to match TechRadar.

Robbie headshot

Editor's note: 

Check out this step-by-step guide on how to analyze your competitor's entire online traffic strategy:

Traffic analysis template


You'll get access to the traffic analysis template shown above. 


#12: Analyze Traffic Sources to Dial in Your Digital Marketing Strategy

The Traffic Sources report shows how much traffic is coming from each channel โ€“ Direct, Referral, Search, Social, and Paid:


You can view the trend data plus last monthโ€™s figures.

For Wirecutter, you can see that almost half (46.01%) of their traffic comes from search engines. Direct and referral traffic provide most of the other half, with a tiny amount coming from social media. Wirecutter doesnโ€™t spend any money on paid advertising.

Want to dig a little deeper? 

No problem. 

SEMrush provides more details on the traffic sources. For example, you can see that Wirecutter gets most of its referral traffic from Amazon, the NYTimes, and its Email Subscribers: 

Viewing top referring sites in SEMrush


Note: โ€œlist-manage.comโ€ refers to the MailChimp email marketing service. 

Robbie headshot

Editor's note:

The traffic referral sources can make for great link building targets

Look for the domains that are sending your competitors the most traffic, and then head over to the Backlink Analytics toolkit to discover more about their link building practice.


But which countries drive the most traffic?

Unsurprisingly, Wirecutter gets most of its traffic from the USA:

Checking which countries a website gets its traffic from in SEMrush


Whatโ€™s interesting to note here is that the US, Canada, and the UK have a relatively even split between desktop and mobile traffic. But Australia and Germany are heavily weighted towards desktop traffic.

SEMrush Free Trials: Test Drive SEMrush PRO for 30 Days, GURU for 14 Days or PRO + Traffic Analytics for 14 Days

Get Free 30-Day Trial of SEMrush PRO
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14-Day Trial of Traffic Analytics + PRO 
Robbie headshot

Editor's note: โ€‹So far, weโ€™ve looked at some of the top competitor organic traffic analysis.

Now weโ€™re going to switch gears and focus on some of the link building applications.

SEMrush recently overhauled and expanded its backlink database:

SEMrush backlink database metrics


#13: Find (And Remove) Toxic Backlinks Using the Backlink Audit Tool

The Backlink Audit Tool checks your domainโ€™s backlink profile to help you avoid Google penalties related to toxic backlinks. You can audit all of your links, analyze the toxic score and markers, request website owners to remove toxic backlinks, and ultimately create a disavow file to send to Google.

Hereโ€™s how it works...

In SEMrush:

  • Select SEO Toolkit. 
  • Select Backlink Audit from the sidebar menu.
  • Select from your list of projects โ€“ e.g. robbierichards.com:
SEMrush backlink audit tool


Once youโ€™ve run a backlink audit, you have the latest results displayed:

Backlink audit report in SEMrush


In the top right-hand corner, you can click on Integrations to connect Google Search Console and Google Analytics:

Integrating Google Analytics with the SEMrush backlink audit tool
  • Search Console lets you access extra backlinks for your analysis, get up-to-date info on disavowed backlinks, and update your disavow file with just one click. 
  • Google Analytics gives you the updated Toxic Score for affected backlinks.

On the Overview report, you can see the Domains by Toxic Score showing colored segments of toxic (red), potentially toxic (orange), and non-toxic (green):


Clicking on the View full report button takes you to the Audit report. Here you can review the toxicity level of each referring domain, based on 45 toxic markers:

  • 60-100 means the domain is Toxic
  • 45-59 means the domain is Potentially Toxic 

If you click on the toxic score, you can see why the domain has been flagged:

Reviewing toxic scores in the SEMrush backlink audit tool


On each line of the report, you have 3 options:

Choose how to delete backlinks
  • Click Delete > To Disavow - requests Google to ignore your toxic backlink
  • Click Delete > To Remove - requests domain owners to remove the backlink
  • Click Keep > To Whitelist - adds the link to your safe list of domains
Adding backlinks to a whitelist in SEMrush


Plus, you can add your comments about the domain:


If you choose to disavow the backlink, itโ€™s moved to the Disavow tab: 

Disavow backlinks in SEMrush


From here, you can prepare a single file with all the toxic backlinks you want to be ignored by Google, export it, and then upload it to the Google Disavow Tool.

As potentially toxic backlinks can appear at any time, the Backlink Audit tool conducts a regular re-crawl of your website every two weeks, and you can also launch a crawl every week.


#14: Find (And Manage) Thousands of Link Prospects in Seconds with the Link Building Tool

Imagine if you could find, check, and manage thousands of link building prospects in secondsโ€ฆ

=> Enter the SEMrush Link Building Tool.

Hereโ€™s how it works:

  • Enter a list of target keywords + competitors and let SEMrush work its magic.
  • Select the best prospects from the list SEMrush kicks back.
  • Reach out and secure the link without ever leaving SEMrush.

Seriously, this tool is a game-changer!

Hereโ€™s how to do it:

In SEMrush:

Go into one of your projects and select the Link Building option:

SEMrush Link Building Tool


Note: If you havenโ€™t already set up a project within SEMrush, youโ€™ll need to do this first.

Next, youโ€™ll be prompted to add up to 10 keywords you want to earn high rankings for:

Setting up a link building project in SEMrush


And up to 10 competitors:

Analyzing competitors in the Link Building tool


Then click Start Link Building.

After a few minutes, SEMrush should kick back an Overview report that looks like this:

Link building dashboard in SEMrush


Thatโ€™s a whopping 6,236 prospects in a matter of minutes!

Click on the Prospects tab to see more info:

Check link prospects in SEMrush


The data for each prospect is extremely powerful. For example:

  • The Rating tells you how difficult getting a link from this website is likely to be. The higher the rating, the more likely youโ€™ll be able to add the link to your backlink profile.
  • The Trust Score measures the quality of a domain based on its referring domains. 

This data allows you to make decisions FAST.

All you have to do is to sift through the prospects, select the ones you want to pursue, and then use the drop-down to select an appropriate outreach strategy.

For example:

SEOSmarty is one of the prospects on my list, so Iโ€™m going to select Guest post outreach from the drop-down selection:


The prospect is moved automatically to the In progress tab:


Starting outreach for this prospect is as simple as hitting the Send button, which brings up an email composition area where you can craft the perfect message and send the outreach email:

Setting up an outreach campaign in SEMrush


Click โ€˜Send and proceed to nextโ€™ to complete the outreach process.

This saves a ton of time when compared to exporting data to third-party tools!


#15: Find High-Quality Link Building Opportunities

SEMrush lets you analyze your competitor backlinks profiles. You can uncover the number of backlinks, referring domains, follow/no follow split, and top level domain distribution.

These features can help you better understand your competitorโ€™s link building strategy and highlight new sources you can tap into to build backlinks and referral traffic.

Letโ€™s take a look.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Click on Backlink Analytics from the side menu.
  3. Enter the domain โ€“ e.g. โ€œbacklinko.comโ€ โ€“ you want to analyze.
  4. Click the โ€˜Check Itโ€™ button:
SEMrush backlink analytics


The Overview report gives you a high-level view of the backlinks:

Backlink analytics report for Backlinko


Pay attention to the number of referring domains, as itโ€™s a strong indicator of the diversity of your competitorโ€™s link profile. Plus, a large number of relevant referring domains will boost a siteโ€™s overall domain authority.

Further down the page, you can see more details about the backlinks:

Backlink metrics in SEMrush


For example, 98% of Backlinkoโ€™s backlinks are โ€˜textโ€™ links, and 74% of the backlinks are โ€˜followโ€™ links. Both of these metrics are indicators of a killer backlink profile.

The Referring Domains tab highlights the TLD distribution and originating country of the backlinks:

Viewing referring domain types in SEMrush


Backlinko gets most links from โ€˜.comโ€™ sites but there are also links from โ€˜.govโ€™, โ€˜.eduโ€™, and โ€˜.orgโ€™ domains, which will typically pass more authority onto your site.

Scroll down and youโ€™ll see a table containing all the domains sending backlinks to the website:


In our example, you can see Backlinko has some high authority referring domains, including Libsyn and QuickSprout. .

Robbie headshot

Editor's note:

Look closely at the type of sites linking to your competitor.


In this case, it looks like Brian is active on forums such as Warrior Forum and Inbound.org. These are communities you could start engaging in to drive ๏ปฟtraffic to your site.

He also has a large number of links coming from searchengineland.com and kikolani.com. He might be guest posting there. Maybe an opportunity to pitch a guest post of your ownโ€ฆ


He has 46 backlinks coming from Scoop.it. This could indicate that he is leveraging the social channel to promote his content.


Backlinko is getting links from AllTop indicating that he may have submitted his domain to the directory.


Smart move. AllTop provides authoritative backlinks for hundreds of different business categories. Use these insights to guide your own content and link building strategies.


Ok, so now you know which domains are linking to your competitorโ€ฆ

Now, itโ€™s time to check which specific pages are linking and see exactly how they are getting their links.

Are they using guest posts, forum marketing, or directory submissions to build links and drive traffic?

Letโ€™s find out.

Click on the Backlinks tab and scroll down the page:

Analyzing competitor link strategies in SEMrush


Here you can see:

  1. the page and trust scores
  2. the backlink source
  3. the anchor text
  4. the page that received the backlink
  5. the type of link (text, image, etc.)
  6. the follow/no-follow tag

In our example, you can see that Backlinko has a nice mix of brand, keyword, and naked URL anchor text.

Penguin-Proof.

So, you have a huge list of backlink URLsโ€ฆ

But, how the heck do you extract actionable insights?

Advanced Filters let you search for backlinks by Anchor text, Referring domain, New & Lost, Sitewide, IP address, and Zone. 

For example, you could filter the results by โ€˜zoneโ€™ and โ€˜.orgโ€™ to see where Backlinko gets those types of backlinks from:

Using filters to find specific ccTLDs in SEMrush


Now you get a list of only those โ€˜.orgโ€™ sites linking to the domain.

ACTION ITEM:


See if there are any backlinks you can replicate in your own link building campaign.


#16: Identify โ€œLinkableโ€ Asset and Content Types

How would you like to know which specific pages on your competitorโ€™s website are attracting the most links?

Staying in Backlink Analytics, select the Indexed Pages tab where youโ€™ll see a list of your competitorโ€™s best link building assets:

Indexed Pages report


Sort the Domains column to return results in descending order.

Aside from the homepage, Backlinkoโ€™s list of Google ranking factors has attracted the most referring domain backlinks.

If youโ€™re in the SEO/link building space, you instantly know that content targeting this subject could be used to build links and traffic.

Take a look at which of your competitorโ€™s posts/pages are generating the most backlinks. This will give you an idea of the types of linkable content you can incorporate into your own content strategy.

Explore the content in-depth and see if there are any opportunities to expand and make it better.

This insight forms the foundation of my content promotion strategy.

ACTION ITEM:
โ€‹

Enter your competitorโ€™s domain and check the Indexed Pages report to find which posts and pages are attracting the most backlinks and referring domains.


Click the Referring Domains link and see how different sites are linking to your competitorโ€™s content. 


Are your competitors building links from guest posts, roundups, resource pages, or blog comments? 


Now you know which topics generate the most links and where your competitors are getting those links. The next step is to build a superior piece of content and replicate as many links as possible. Or, at least use the insights to guide your own link building strategy.

.


#17: Quickly Find (And Fill) Backlink Gaps

The Backlink Gap Tool lets you compare the backlink profiles of up to five competing sites. And if youโ€™re not too sure which sites to enter, SEMrush auto-suggests competitors.

In SEMrush:

  1. Select SEO Toolkit. 
  2. Click on Backlink Gap Tool from the side menu.
  3. Enter the domains โ€“ e.g. โ€œbacklinko.comโ€, โ€œneilpatel.comโ€ โ€“ you want to analyze.
  4. Click on the โ€˜greenโ€™ button:
SEMrush backlink gap report


The trend graph gives you a quick overview of which domains are building the most backlinks. You can switch the timeframe between the past 3 months, past year or all time.

In this example, you can both Neil Patel and Ahrefs have more backlinks than Backlinko, so there are definitely gaps to target.

Scroll down the page to see the comparison table showing which referring domains are linking to each competing site:


To view backlink opportunities that you're missing, select your domain from the dropdown box. For example, if you select Backlinko, youโ€™ll now see a list where Backlinko has zero backlinks, but other sites do:

Example backlink gap in SEMrush


Looking at the results, Backlinko can see Neil Patel has over a thousand links from Microsoft, so maybe thatโ€™s a site to target and fill his backlink gap. Or perhaps he wants to target Blogger whoโ€™ve linked to Ahrefs?

The Backlink Gap report gives you a quick way of identifying your next link building targets.

ACTION ITEM:


Try entering the domains for you and your competitor(s) to identify your backlink gaps.


#18: Reclaim Lost Backlinks

After working hard to build valuable new backlinks, the last thing you want is to lose them.

But it happens. 

Sometimes itโ€™s down to a change in a referring domainโ€™s website structure or content. Or perhaps your own site has changed? 

Other lost links could be deliberate removals by the referring domain. Either way, it pays to check if youโ€™ve lost any backlinks and if so, set about getting them back.

To do this, head back to the Backlink Analytics tool and select the Backlinks tab.

Next, youโ€™ll need to make the following selections:

  1. Check the Lost backlinks. 
  2. Select the Follow filter.
  3. Sort by the Page Score in descending order:
Reclaim lost backlinks in SEMrush


Now you have a list that shows your lost โ€˜followโ€™ backlinks from the most trusted domains.


#19: Identify Broken Link Building Opportunities

Not many people know that you can use SEMrush to run your broken link building campaigns.

Hereโ€™s how to do it:

In SEMrush, add your competitorโ€™s website as a New Project and run a Backlink Audit.

Once the audit has finished, go to the Lost & Found tab, scroll down the page, and filter the data with โ€˜State = Brokenโ€™ and โ€œGroup by URLโ€™:

Finding broken link building opportunities in SEMrush


The report shows all the broken links pointing to your chosen domain

Now, you can contact each website owner and advise them of all their broken links. Often, the broken links are caused by a 404 Error when pages are deleted. So you can offer them a new piece of content to link to and gain a valuable backlink.

This is a win-win for the website owner as they get to fix a broken link with a fresh piece of content.


#20: Analyze Link Sources at Scale with the Bulk Backlink Analysis Tool

OK, letโ€™s assume youโ€™ve looked through your competitorโ€™s backlinks and identified a bunch of websites theyโ€™ve written guest posts for.

But how do you know which one of these websites has the best traffic potential?

And how do you know which website will give you the most powerful link(s)?

The Bulk Analysis Tool (formerly known as the Quick Batch Tool) allows you to compare up to 200 URLs quickly. It kicks back a bunch of metrics on one screen that will help you to make decisions...FAST.

For example, I pasted a few guest posts by Brian Dean (from Backlinko) into the tool and selected โ€˜Root Domainโ€™ under the Results scope dropdown:

SEMrush bulk backlink analysis tool


If we order by Authority Score (AS), we can see that getting a guest post on Entrepreneur will probably result in the most powerful link, closely followed by Buffer and Ahrefs.

Robbie headshot

Editor's note: Authority Score is a compound metric used to gauge a domainโ€™s overall quality and influence on SEO.


The score is based on the domainโ€™s domain score, trust score, quantity of backlinks, quantity of referring domains, quantity of referring IPs, correlation between domain score and trust score, follow vs. nofollow links, organic search traffic (from our Organic Positions report), and number of users (from our Traffic Analytics report).


You can also use the Bulk Analysis Tool for finding โ€˜skyscraperโ€™ content ideas.

Letโ€™s say you have a list of URLs from a bunch of different websites.

Maybe you scraped Google SERPs for a term like โ€œlink buildingโ€.

Paste these into Bulk Analysis Tool and select โ€˜URLโ€™ under the Results Scope option:


And then order the results by Domains to uncover the pages with the most referring domains:

Finding skyscraper content ideas in SEMrush


These are potentially great โ€œskyscraperโ€ content ideas.

ACTION ITEM:
โ€‹

  1. Paste a list of URLs into the textbox (one per line).

  2. Select URL or Domain under Results Scope (depending on whether you want to analyze the entire domain or just the URL).

  3. Order by the metric youโ€™re interested in (e.g. AS when researching guest post opportunities or Domains when researching potential โ€œskyscraperโ€ content ideas).

#21: Track Keywords from Any Location in the World (Across Any Device)

Keyword rankings are key to any successful SEO or PPC strategy. The higher you rank in the SERPs, the more traffic and potential customers you will drive to your website.

SEMrushโ€™ Position Tracking Tool allows you to monitor a websiteโ€™s daily ranking for your chosen keywords. You can track national, regional, and local search rankings for any domain or keyword, across any device โ€“ mobile, tablet, and desktop.

As you can imagine, the tool is packed with data, so letโ€™s look at some of the reports available to you...

The new Position Tracking Landscape report is fantastic. It gives you a quick view of everything youโ€™re tracking, including your domainโ€™s trend for visibility, estimated traffic, and average position, plus your top keywords and rankings distribution:

Position tracking report in SEMrush


Next up is the Overview report. Here you can see a summary of your domainโ€™s visibility, estimated traffic, and average position for every keyword youโ€™re tracking.

Hereโ€™s what the Visibility Trend looks like:

SEMrush visibility trend graph


The Visibility Trend is based on the average position of the domainโ€™s ranking pages. So in this example, you can see the domain is on an upward trend, especially over the last 7 days.

Below the Visibility Trend is the Rankings Overview table where you can manage your keywords:

Tagging keywords in SEMrush


Thereโ€™s a row for every keyword in your campaign, and you can measure progress against Positions, Estimated Traffic, and Visibility.

Thereโ€™s also an option to tag your keywords, which helps to filter ranking reports. For example, you could add the date you started tracking the keyword or note their search intent.

The Tags Manager allows you to add or remove tags from any keywords in your campaign. You can get to the Tags Manager by clicking the Tags filter and then selecting โ€œManage tagsโ€ :

Managing keyword tags in SEMrush


The next tab in the Position Tracking tool is the Rankings Distribution report:

SEMrush ranking distribution report

(Source)

The first table compares the overall Visibility and Estimated Traffic between you and your competitors.

The remaining tables display all of the rankings that you and your competitors have in the Top 3, Top 10, Top 20, and Top 100 positions. 

SEMrush Free Trials: Test Drive SEMrush PRO for 30 Days, GURU for 14 Days or PRO + Traffic Analytics for 14 Days

Get Free 30-Day Trial of SEMrush PRO
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14-Day Trial of Traffic Analytics + PRO 

#22: Keep an Eye on SERP Volatility with SEMrush Sensor

Google makes minor algorithm updates almost daily, meaning the SERPs can be pretty volatile.

However, the SERPs are more volatile on some days than others.

And theyโ€™re also more volatile for some industries.

So itโ€™s worth bearing this in mind when your rankings suddenly jump up or slide down for no particular reason.

You may not have done anything wrong.

But thereโ€™s a quick way to check...

The SEMrush Sensor shows the SERP volatility for the last 30 days:

SEMrush SERP volatility sensor


Itโ€™s a useful tool to see how your site compares to the rest of the web. Plus, it can also help spot algorithm changes.

You can even drill down into various categories to check SERP volatility in different niches. For example, the Sports niche has been more volatile than others for the last few days:

Example of a volatile SERP showing in SEMrush


SEMrush advises that โ€œGoogle results are shaking up, and maybe a sign of a possible algorithm change. Check if your site has been affected.โ€

However, this is pretty standard. Why? Because sports-related queries often require fresh content, such as the latest scores and results. So Google frequently moves websites around in the SERPs.

Aside from general volatility, you can monitor your website in the Personal Score tab:


The report looks at the keywords youโ€™re ranking for and checks SERP volatility for them.

And it looks like I have nothing to worry about at the moment.

I usually check this periodically and, if I see that my Personal Score is much higher than the average for my niche (i.e. the โ€œInternet and Telecomโ€ category), Iโ€™ll investigate things a little further.


#23: Optimize Your Content with the On-Page SEO Checker

The On-Page SEO Checker provides a structured list of things you could do to improve the rankings of pages on your website.

The report includes on-page SEO ideas, semantically related words to include on your pages, target content length, readability, and backlink prospects.

SEMrush calculates the optimization ideas based on the Top 10 real-time competitors for each of your target pages and keywords. 

The Overview report displays the total number of suggested ideas, an estimation of how much traffic the ideas could help you gain, and a short table with the suggested pages to optimize first:

SEMrush on-page SEO checker


From the report, you can click the links to investigate the optimization ideas further.

Or you can head straight to the Optimization Ideas tab where youโ€™ll see a list of all the suggestions:

On-page SEO recommendations


You can sort the table by Priority, URL, Keywords, Total Volume, Last Update, or the number or type of ideas.

The On-Page SEO Checker advises what action you should take and what benefits you can expect as a result. Itโ€™s an excellent way to start analyzing your site.



Advertising Toolkit Review and Tutorial

I run a lot of paid search campaigns for clients across a wide range of verticals.

Everything from real estate to agriculture to dentists to marine electronics.

SEMrush is one of the first tools I use to start planning out my campaigns. It allows me to see which keywords my competitors are bidding on, where they rank, as well as the ad copy and destination URLs they are using to increase quality score and conversions.

SEMrush eliminates the guesswork and avoids a lot of wasted time and money testing a PPC campaign so you can start with a proven roadmap for success.

The Advertising Toolkit contains all the tools and reports you need to run your PPC campaigns organized in three sections:

  1. Competitive Analysis
  2. Keyword Research
  3. Ad Research and Creation
SEMrush Advertising Toolkit


Here are a few reports you can use to beef up your ad campaigns and make your dollars do work!

#24: Analyze Competitor Spend and Traffic Trends

The Advertising Research Positions report gives you an overview of your competitorโ€™s use of advertising. At the top of the page, you can see the headline metrics for keywords, traffic, and traffic cost:

SEMrush Advertising Research report


As you scroll down the page, you can see the trend graphs for each metric: 

You can adjust the date range of the trends between 1 month, 6 months, 1 year, 2 years, and โ€˜All timeโ€™.

The trend graphs let you gauge whether a competitor is spending more or less each month on ads. Any trends you spot, you can analyze deeper.

If itโ€™s increasing, drill into the position changes report to see NEW or LOST keywords to get an idea of where this is coming from โ€“ see section #28 for more details.

It also gives you an idea of how much youโ€™ll have to spend to get similar traffic levels. Or, how much traffic you can expect from specific topic categories.


#25. Where (And Why) Is the Competition Getting the Upper Hand in Paid Search

Want to know where your competitors are outranking you with their paid ads?

Move along to the Competitors Tab of the Advertising Research Toolkit. Scroll down to the Paid Competitors table, and click one of the Common Keywords links:

Common paid keywords report in SEMrush


Similar to what we saw above in the SEO Toolkit, this opens a new window/tab with the Keyword Gap report. The comparison chart shows you all the common keywords that you and your competitor are bidding on in paid search.

ACTION ITEM:


Run two separate data filters:


1. Sort competitor keyword rankings in descending order:


You'll be able to see which paid keywords the competitor is outranking you for. For example, Kareo is outranking Athena Health for these keywords:


Your job?


=> To find out why.


  • Do they have a larger ad budget?
  • Is competition driving up the average CPC?
  • How well optimized is their ad copy and landing page experience?
  • Are they using custom campaign landing pages?

Look for areas of improvement within your own ad campaign.


For example:


Athenahealth is ranking #7 for โ€œbest EHR programs", whereas Kareo is ranking #1.


Click the keyword, and you'll be taken to an overview report where you can see the ad copy used to target that keyword:

Ad copy report in SEMrush


Click on the ad, and you'll be taken to a custom campaign landing page, or in this example a redirect to the Kareo homepage:


You'll notice the page is optimized for the target keyword, there is loads of social proof, a scrolling contact widget to contact the team by phone, chat message or email.


How does your ad copy and landing page experience stack up?

โ€‹

2. Sort common keywords search volume by descending order:

Sorting PPC keywords by search volume in SEMrush


Now you can see all the common keywords sorted from highest to lowest search volume.


This is a quick way to find all the high-traffic keyword opportunities you are not taking advantage of.


You might need to increase your keyword bids or optimize your ad copy and landing page layout to improve your quality score and rankings.


3. Sort common keywords competitive score in ascending order:


Now you can see the common keywords sorted from the lowest to the highest level of competition.


This not only gives you a quick overview of the overall keyword competitiveness but sometimes also reveals new low-competition keyword opportunities you might not have previously thought of.


This is really helpful if you have a small PPC budget because typically lower competition keywords have MUCH lower CPCs.


#26: Track PPC Competitors, Find New Keyword Opportunities, and Reduce Wasted Ad Spend

Your competitor's PPC campaign will constantly be changing.

The Position Changes report allows you to monitor daily changes in your competitors paid search campaign:

Checking PPC position changes in the SEMrush Advertising Toolkit
  • Get updated when your competitors target new keywords or launch new ad copy.
  • Target ads when your competitors are losing visibility.
  • Optimize and improve your ad's relevance by monitoring when your competitor's update landing pages.

You can see the primary navigation markers at the top of the report (above):

  • New Keywords - shows keywords where the domain has started ranking an ad in Googleโ€™s Top Paid 8 positions (and was not ranking at the time of the previous update).
  • Lost Keywords - shows all the keywords where your competitor has fallen out of the rankings.
  • The Improved and Declined Keywords filters show all keywords where your competitor is gaining and losing ground in the paid ad rankings. 

You should always be on the lookout for new opportunities to increase traffic and sales from paid ads.

This report makes it easy to find opportunities and identify low-performing keywords before you spend a ton of time and money running A/B tests.

ACTION ITEM:


1. Look through the New Keywords report and look for any new offers or products your competitor might be promoting. Pay attention to the keywords and ad copy by hovering over the green ad icon:

Analyzing new paid keyword opportunities in SEMrush


These insights could generate new campaign and product development ideas.

2. Click the Improved tab to look at all the keywords that have increased in position:


Sort the report by Diff (Position Difference) to see which ads have improved the most. This can usually be attributed to an increased budget.


If your competitor is bidding more on the keyword, it might be an indication that a particular keyword is converting well and want to incorporate into your own campaign.

3. The Declined tab will show all the ads that have decreased in position:

Finding declined keyword rankings in the SEMrush Advertising Toolkit


Sort the report by Diff (Position Difference) to show the keywords with the largest drop in rankings.


Typically, a significant decrease in rankings will indicate your competitor has stopped bidding on those keywords. This is usually a sign that it was an underperforming keyword with a low conversion rate.


This kind of insight can save you a lot of time and money running different A/B tests. 


#27: Write Attention-Grabbing Headlines, Increase Click-Through Rates, and Get More Traffic from Paid Search

You can target all the right keywords and have highly-optimized campaign landing pages, but without the right ad copy, your campaign can still fall flat on its face.

The Ad Copies report will show you all the ad copy your competitors are using in an aggregated report, along with all the keywords triggering the ad copy:

SEMrush ad copy report


Use the insights to:

  • Write "attention-grabbing" headlines 
  • Write better ad descriptions and CTAs to get more people clicking through to your landing pages
  • Optimize display URLs

ACTION ITEM:


1. Headlines have the greatest impact on whether someone reads an article, opens an email, or in this case, reads the rest of your ad.

Analyze the successful ad copy of your competitor's to see which headlines they are using to capture attention in paid search:

Reviewing competitor ad headlines in SEMrush


What type of headlines are they using to attract attention?


  • Shock value?
  • Emotional appeal?
  • Brand mentions reinforcing trust?

By modeling the headline formula of your top competitors, you can quickly capture more attention, boost your CTR, and increase overall quality score. This will help lower CPC and drive more traffic to your landing pages.


2. The next step is to look at the description copy.
โ€‹

Reviewing competitor ad descriptions in SEMrush


  • Are your competitors using alphanumeric numbers to stand out?
  • What type of offers are they using to draw the click?
  • What CTAs are they using?


3. Display URLs can have a big impact on the relevancy and CTR on your ads.


Look at patterns across your competitor's ads:


  • Are they using keyword-rich display URLs to boost quality score?
  • Are they using dynamic keyword insertion to increase relevance?
  • Are they using product names in the URL?

4. Click the โ€˜Keywordsโ€™ link to reveal all the keywords triggering the ad:

Viewing which keywords trigger ad impressions in SEMrush


Look for new keyword opportunities to see how well each ad is ranking.


You can export and sort the data to find new low competition/ CPC keywords to target.


#28: Unearth High-Converting Ad Copy Formulas

Don't spend loads of time and money testing ad copy and keywords.

Instead, let your competitors do all that heavy lifting while you reap the rewards.

The Ads History report allows you to determine when, and how often your competitors bid on each keyword.

If you notice that your competitors have bid on a particular keyword over a long period, itโ€™s safe to assume itโ€™s a profitable keyword.

You can also uncover which ad copy is performing best by looking at the historical data.

In SEMrush:

  1. Select Advertising Toolkit.
  2. Click on Advertising Research from the side menu.
  3. Enter your competitorโ€™s domain โ€“ e.g. athenahealth.com
  4. Select the Ad History tab:
SEMrush Ad History report


Youโ€™ll see a table that looks like this:

Historical rankings for competitor PPC keywords


If the cell is filled blue, then your competitor was bidding on the keyword that month.

The keywords showing blue for each month are likely high performing since they have chosen to bid on them for over a year straight.

Click on a blue cell, and youโ€™ll see which ad copy they are using to target each keyword:

Example of a competitor testing different ad copies in SEMrush


You can use these insights to see the different types of ad copy your competitors have been testing.

  • If you notice they have used the same ad copy for a long period, you can predict that this ad copy converts well.
  • But, if you notice that your competitors tried different ad copy and then quickly changed it the next month, then it must not have performed as well.

Use your competitorโ€™s historical ad data to optimize your own ad copy and keyword bids without having to spend a lot of money testing.

ACTION ITEM:


Enter your competitorโ€™s domain into the Ads History report and look for trends.


If your competitor has bid on a specific keyword or ran the same ad copy for a long time, it likely converts well. You might want to replicate some of their ad copy and bid on those keywords.


If you notice that they bid on a particular keyword for a few months and then discontinued, you can determine that keyword did NOT perform well and elect to remove it from your paid keyword list.


The Ad Builder Tool allows you to write ad copy and headlines for your PPC campaigns based on your competitorโ€™s ads. And, even better, when your ad is finished, you can upload it straight to the Google Ads Editor.

The main benefit of the Ad Builder is that it lets you see exactly how your competitors structure their successful ads โ€“ and then replicate them.

Start with the Ad Research tab and enter your competitorโ€™s domain to see their ads:

SEMrush ad builder tool


If you see an ad that you think you could modify and use, then click the โ€˜+โ€™ button in the top right corner:

Google Ad Builder templates


Then customize the (1) headlines, (2) description, and (3) display URL to fit your campaign, and choose which (4) campaign group to use:


As you edit the text, you see a preview of how it will look. Once youโ€™re happy with the ad copy, save it to your campaigns:

Exporting Google Ads templates from SEMrush


The final step is to export your customized ads to a โ€˜.CSVโ€™ file, which can then be imported into your Google AdWords Editor program. 


#29: Uncover Competitor Pricing Strategy with Product Listing Ads

The new PLA (Product Listing Ads) Research Tool lets you analyze the performance of an advertiserโ€™s Google Shopping ad campaigns.

PLAs typically have the highest CTRs, and in my experience, conversion rates. This can be attributed to the top-of-page ad placement and visual real estate they occupy in the SERPs. Plus, they are positioned more for bottom-funnel traffic.

The PLA Positions report is great for analyzing the pricing strategy of your top competitors. You can view the PLAs, their keywords, ranking position, search volume, product title, and URL:

PLA positions report in SEMrush


And my favoriteโ€ฆproduct prices:


You can use the PLA Copies report to gauge the pricing strategy used by competitors:


In the main part of the report, youโ€™ll see the ads of competitors that Google likes the most. The more keywords an ad has, the more it shows up in SERPs, and the more likely potential customers will see it and click it.

The Product Price filter lets you view your competitorsโ€™ highest- and lowest-priced products. You can also sort results according to the number of keywords and price:

Filtering products in the SEMrush PLA report


[Source]

You can use this data to help you optimize your PLAs with better titles, descriptions, and pricing.

ACTION ITEM:


Enter five of your top competitors into the PLA Positions report.


Make a note of your competitorโ€™s pricing strategy.


Sort the PLAs by position.


Click through to the landing pages of the top-ranking ads and see how they have optimized the landing page experience.


Do they incorporate keywords in the PLA title, landing page headers, and body copy?


#30: Quickly Find Gaps in Your Paid Search and PLA Strategy

Earlier, in section #4, you saw how to use the Keyword Gap tool for organic traffic.

Using the same principles, we can find keyword gaps for Paid Search and PLA.

IMPORTANT: You MUST enter your competitor's domains first, with your own domain last on the list.


In SEMrush:

  1. Select Advertising Toolkit. 
  2. Click on Keyword Gap from the side menu.
  3. Enter the domains you want to compare โ€“ e.g. โ€œkareo.comโ€ and โ€œathenahealth.comโ€.
  4. Select the โ€œUnique to first domainโ€™s keywordsโ€ intersection.
  5. Select Paid Keywords from the dropdown:
SEMrush Keyword Gap tool


From the results table, Athenahealth can see the Paid Keywords that itโ€™s missing out on compared to Kareo:


You can run the same kind of report for PLA Keywords. Repeat the steps above but change the dropdown selection to PLA. You can also add filters to narrow the selection.

For example, here are the PLA keywords containing โ€œlaptopโ€ unique to Walmart that Amazon might want to target:

Using filters in the SEMrush PLA report


Using the Keyword Gap tool before starting either a Paid or PLA campaign can help you identify keywords to include.


#31: Dissect Competitor Display Ad Campaigns

The Display Advertising report provides a handy overview of your competitor's display campaign activity.

You'll be able to see if a competitor is advertising on Google's display network, publishing ads on their own site to monetize traffic through AdSense, or both.

Go to the Overview tab and enter your competitor's domain:

SEMrush Display Advertising report


In this example, DigitalMarketer is currently promoting 2.8K display ads across 6.8K domains. The report also shows audience gender and age range theyโ€™re targeting.

As you scroll down the page, you gather more info:

  • Thereโ€™s a sample of the different types of ads (Image/HTML/Text):
Viewing competitor display ads in SEMrush
  • The top publishers and their industry/niche:
Viewing top display ad publishers in SEMrush
  • The countries where theyโ€™re advertising and the type of ads theyโ€™re using:
Viewing display ad types in SEMrush


In the Publishers report, you can see where the competitor is advertising, and exactly how many ads appear on that domain:


If you click the โ€œadsโ€ hyperlink, youโ€™ll even be able to see the exact ad copy used on that website:


But it doesnโ€™t end thereโ€ฆ

On the Landing Pages report, you can see the landing pages the advertiser is directing their ads to:

SEMrush landing page report


In our example, DigitalMarketer has 455 ads pointing to this landing page.

This information is insanely useful for figuring out what type of offers are converting for your competitors.

ACTION ITEM:


Enter your competitor's domain and look at the following reports:


1. Overview Table

Is your competitor an advertiser, publisher, or both?


2. Text vs. Media Ads
If your competitor is advertising on the display network, find out what percentage of ads are text vs. image-based.


3. Trend Graph
Is your competitor showing ads on more sites? 


If so, this could indicate the display campaign is performing well. 


Are the number of publishers decreasing? 


This could indicate one of two things. Either the campaign is not delivering a good ROI, so the competitor is cutting back investment in display ads. Or they are excluding underperforming placements and building a more targeted campaign.


Either way, start your display campaign with the few remaining sites because you know those are still being targeted for a reason ๐Ÿ™‚


4. Ad Reports
Click through and compare the Text and Image ads:

Compare text and image ad impressions in SEMrush


Filter the report to identify which ad creatives have been in rotation the longest.


Usually, this will indicate a high-performing display ad you can model in your own campaign.


Take note of trends for each different ad type. This will help provide a little more context to the Publisher graph shown above.


5. Publishers

Look at all the various sites your competitor is showing ads on. You might find some targets you hadn't thought of yet.


Check how many ads are being promoted on each site, whether they are text or image-based, and for how long the ads have been seen on the site.


The longer your competitor has been placing ads on a site could indicate it might be one to consider testing as a target placement in your own display campaign.


6. Landing Pages
Get a full list of all the landing pages your competitors are targeting with display ads. Check the โ€˜Times Seenโ€™ and โ€˜Adsโ€™ columns to get an idea which landing pages are being targeted the most.


#32: Show PPC Progress and Results

The My Reports builder โ€“ located in the Management Toolkit โ€“ makes it easy to build PDF reports from scratch or customize an existing template. Itโ€™s a great way to share PPC progress and results with your clients.

Use the drag-and-drop editor to add different sources, including PPC, from the left-hand menu panel into the report builder: 

Building reports in SEMrush


When youโ€™re finished, you can email the report to your clients.

SEMrushโ€™s Business Plan also allows you to generate white-label reports. 

SEMrush Free Trials: Test Drive SEMrush PRO for 30 Days, GURU for 14 Days or PRO + Traffic Analytics for 14 Days

Get Free 30-Day Trial of SEMrush PRO
Get Free 14-Day Trial of SEMrush GURU
14-Day Trial of Traffic Analytics + PRO 

Content Marketing Toolkit

SEMrush' Content Marketing Toolkit comprises a set of tools designed to improve your existing content plan or research, write, and audit new content.

The tools in the suite include:

  • Topic Research
  • SEO Content Template
  • SEO Writing Assistant
  • Brand Monitoring
  • Post Tracking
  • Content Audit
SEMrush Content Marketing Toolkit

#33: Uncover Quick Wins with a Technical Content Audit

The Content Audit Tool allows you to analyze content within the subfolders of your website and find the pages that need improvement.

Once youโ€™ve selected the subfolders that you want to audit, youโ€™re ready to start your content audit.

Note: Youโ€™ll need to connect your Google Analytics and Search Console to collect data about page views, sessions, bounce rate, etc:

Performing a content audit in SEMrush


There are two main tabs to use in this tool: Content Sets and Table.

Content Sets

SEMrush groups the audit results in Content Sets based on actions you need to take:

  • Rewrite or remove. Pages published more than 24 months ago and viewed less than 15 times in the last 30 days are stored here.
  • Need to update. Pages published more than 6 months ago and viewed less than 15 times in the last 30 days are stored here.
  • Quick review. Pages published less than 6 months ago and viewed more than 150 times in the last 30 days are stored here.
  • Poor content. Pages less than 200 words long are stored here.

You can also create customized content sets. For example, you may want to select content based on the number of words, shares, backlinks, etc:

Creating custom content sets in SEMrush

For each content set, click on the โ€˜Start analyzingโ€™ button to see what actions you need to take.

Table View

Alongside Content Sets is the Table tab where you can get an overview of your content:


The table is fully customizable, so you can remove unwanted columns and sort by others. Plus, you can also add custom columns to the table to personalize the metrics you want:

Customizing column layouts in SEMrush

Filtering results

Now youโ€™ve collected the data and arranged your table columns, you can start sorting and filtering results by different parameters. For example, you might want to sort by โ€œlowest backlinksโ€ or โ€œoldest pagesโ€. 

Set tasks

As you work through the pages that require attention, you can add notes and set tasks like โ€œoptimize header tagsโ€ or โ€œadd a new paragraph about xโ€.

Creating tasks in the SEMrush Content Marketing Toolkit


Thereโ€™s also an option to send these tasks to Trello and Google Calendar for collaboration within your team.

Exporting Your Content Audit Results

Finally, thereโ€™s an option to export the audit results from Table View to Excel:


The export contains all of the audit pages and their metrics, plus there are links in some columns to jump back to the Content Audit so you can update the results:


#34: Use SERP Insights to Create Content Templates That Rank

The SEO Content Template helps you craft SEO-friendly content based on the Top 10 rivals for your target keyword.

This a huge time-saver because youโ€™ll know exactly what type of content you need to create and the websites to acquire backlinks so you can rank on Page #1.

Hereโ€™s what to do...

In SEMrush:

  1. Select Content Marketing Toolkit. 
  2. Select SEO Content Template from the sidebar menu.
  3. Enter the keywords โ€“ e.g. โ€œlink building strategiesโ€ โ€“ you want to analyze.
  4. Select your target settings โ€“ Country, Region, City, Language, Device โ€“ from the dropdown menu.
  5. Click โ€˜Create SEO Templateโ€™ button:
Creating SEO templates in SEMrush


The SEO recommendations from SEMrush for your content are based on the Top 10 results:


Below the Top 10 SERP listing, youโ€™ll get the key recommendations based on:

  • Semantically related words - related topics to include in your content.
  • Backlinks - target domains to acquire backlinks from.
  • Readability - how easy it should be for users to read your content.
  • Text length - how many words should be in your content.
SEO recommendations in SEMrush


Followed by examples of how your competitors use your target keyword:

Competitor content analysis in SEMrush


You can also export the recommendations to a word document:

Exporting SEMrush recommendations to a word document


SEMrushโ€™s Real-time Content Check also allows you to paste in content and check it against the Top 10 ranking results:


On the right-hand side, you can see your overall score plus the individual metrics like Readability, Word count, Semantic keywords, etc.


#35: Improve Readability and Rank Potential with the SEO Writing Assistant

The SEO Writing Assistant (SWA) lets you check the ranking potential and readability of a piece of content in real-time:

SEMrush SEO writing assistant


You can configure the SEO Writing Assistant as a Google Docs Add-on or WordPress plugin:


[More details here]

You can use an existing SEO Content Template (like we created in the previous section) or create a new piece of content directly in Google Docs.

The SEO Writing Assistant provides an overall score based on four areas:

  • Readability - ease of reading, word count, title and content issues.
  • SEO - target keywords, recommended keywords (semantically related), link issues, keyword stuffing.
  • Tone of voice - based on the words youโ€™re choosing to use, the rhythm, the word order, and pace.
  • Originality - checks for signs of plagiarism.

Follow the recommendations to improve the readability and ranking of your content.


#36: Stay on Top of Brand Mentions and Online Reputation

The Brand Monitoring Report gives you a quick overview of how your campaigns are being received. You can go deeper into the insights with the corresponding tabs for mentions, statistics, and resources.

SEMrush brand monitoring report


The Sentiment chart shows how well your brand name is being discussed online. If itโ€™s mostly green, then youโ€™re being well-received. But if itโ€™s mostly red, then you may need to take action to manage your brand.

Itโ€™s also worth comparing the โ€˜Total Mentionsโ€™ and โ€˜With Backlinkโ€™ figures. For example, you can see that only 1.0K of the total 43.0K mentions have a backlink. These non-linked mentions are a potential source of gaining more backlinks to your domain.


Campaign Management Toolkit

SEMrushโ€™s Management Toolkit contains a set of tools to help manage all your marketing campaigns from one place. You can receive timely notifications of all the events that influence your rankings, add your own notes, and report on your performance to clients.

Hereโ€™s whatโ€™s included:

  • Projects
  • My Reports
  • Lead Generation Tool
  • Marketing Calendar
  • Notes

On top of the analysis tools in previous sections, SEMrush also offers a robust project tracking and reporting solution that spans all the different toolkits so you can monitor and report progress to your clients and/or boss.

Letโ€™s take a look...

#37: Get a Top-Level View (And Spot Issues) Across All Digital Marketing Projects

SEMrush Projects lets you set up 12 different tools to analyze all aspects of your digital marketing from one dashboard:

  • Site Audit
  • Position Tracking
  • Organic Traffic Insights
  • On-Page SEO Checker
  • Backlink Audit Tool
  • Link Building Tool
  • Social Media Tracker
  • Social Media Poster
  • Brand Monitoring
  • Content Analyzer
  • PPC Keyword Tool
  • Ad Builder
SEMrush Projects dashboard


Note: You donโ€™t have to set up and configure every tool. For example, if you require Position Tracking and Link Building, just select those. You can always add more later.

Once your selected tools are running, the My Projects dashboard will display previews of each tool's main metrics.

From the dashboard, you can see all of the Projects under your account. You can switch views between:

  • All Projects (including those shared with your account). 
  • Projects youโ€™ve created.
  • Projects shared with you.
  • Projects where you are the "Admin".
My Projects dashboard in SEMrush


The Manage Columns button lets you customize the dashboard to show only the tools most relevant to you and your business:

Customizing columns in the My Projects dashboard in SEMrush


The tool allows you to share and collaborate on projects with colleagues and clients, plus track progress with email reports and graphs.


#38: Build Professional White Label Reports (in Minutes)

An essential part of any marketing is measuring performance.

For a lot of companies, this comes as a monthly report highlighting metrics such as organic traffic increases, new keyword rankings, PPC traffic, and more.

SEMrush's Reports tool allows you to build professional branded campaign reports by simply dragging and dropping widgets into their pre-built reporting template:

SEMrush reports


Select the report widget from the left menu, enter the domain URL, and select the device type.

You can also drag-and-drop heading and text blocks to organize data and add commentary to key metrics in the report, and use the layout widgets to create columns:

Building reports in SEMrush


Itโ€™s difficult to illustrate just how powerful this can be, but Iโ€™ll try to give a quick exampleโ€ฆ

Letโ€™s assume we were doing SEO for SEMrush.

Weโ€™ve been executing a few link building strategies over the past 3 months, and now we want to create a report that tells the rest of the team the following data points:

  1. A visual representation of new and lost backlinks over the last 3 months.
  2. How many of these were dofollow vs. nofollow.
  3. How these links contributed to organic traffic increases.

Hereโ€™s the (elementary) sample report:


Or a GIF:



Social Media Management Toolkit

SEMrushโ€™s Social Media Toolkit provides two tools to make your social media management activities easier. 

SEMrush Social Media Toolkit


The Social Media Poster lets you draft, schedule, and post content to different social platforms โ€“ Facebook (Business pages), Instagram (Business profile), Twitter, and Pinterest โ€“ without leaving SEMrush.

The Social Media Tracker lets you track the social media accounts of your competitors so you can compare their growth and engagement levels with your accounts.

Robbie headshot

Editor's note: I don't use the tool for this use case, mainly just SEO and PPC. But it does provide a lot of value to folks looking for an all-in-one solution.


Click here to learn more about the Social Media Toolkit, or watch this video: URL.


Plans & Pricing

SEMrush has three paid plans with the option to pay monthly or yearly:

SEMrush pricing plans


The Pro plan is $99.95/month. If youโ€™re an individual blogger or small agency, the PRO account will be plenty.

The Guru plan is $199.95/month and is designed for marketing agencies. It allows you to run 3 simultaneous sessions (multiple people can be logged in and working in the account at the same time), run more reports, and store historical data. Youโ€™ll also be able to create branded PDF reports for clients.

The Business plan is $399.95/month, and is ideal for larger agencies (up to 10 users) who are working with a ton of data each month across multiple clients campaigns. Aside from the increased data access, you'll also be able to create white-label PDF reports and get access to the SEMrush API.

You can compare all the features in this handy comparison table.

Note: Thereโ€™s also a free version of the tool with limited reporting features



SEMrush: A Digital Marketer's Swiss Army Knife

There you have it - the most in-depth SEMrush review and tutorial you'll find anywhere online. 

SEMrush is my go-to tool for traffic analysis, SEO, PPC and competitor research. I use it every day to find keyword opportunities, analyze PPC campaigns, brainstorm content ideas, track rankings and perform in-depth competitor research for personal and client projects.

At $99.95, the tool provides a mountain of actionable data, that if acted upon, will pay dividends in a very short period of time. 

If you're a serious SEO or digital marketer, SEMrush is a smart investment. But, don't just take my word for it. Use one of the trial links below to test it out and decide for yourself:

SEMrush Free Trials: Test Drive SEMrush PRO for 30 Days, GURU for 14 Days or PRO + Traffic Analytics for 14 Days

Get Free 30-Day Trial of SEMrush PRO
Get Free 14-Day Trial of SEMrush GURU
14-Day Trial of Traffic Analytics + PRO 


Did you find this SEMrush review helpful? Are there any ways you use the tool to get actionable insights that weren't covered?

Please let me know in the comments below.

Filed Under: review

Comments

  1. Satish says

    November 5, 2014 at 9:41 pm

    Robbie, This is such an amazing list to work on! Every time I read your articles or eBooks, i save ton of my time to explore anything you. You do everything what an SEO agency looks for!

    Thanks man! ๐Ÿ˜€

    Reply
    • Robbie says

      November 6, 2014 at 12:30 am

      Thanks Satish, glad you’re enjoying the content, and appreciate the kind words!

      Let me know if you have any questions ๐Ÿ˜‰

      Reply
  2. Jason Thibault says

    November 6, 2014 at 12:56 am

    Wow. That was an incredible guide Robbie – and one that I’ll be returning to often once I’ve pulled the trigger and signed up for SEMrush. You’ve convinced me.

    May I ask what your other 2 top tools are?

    -Jay

    Reply
    • Robbie says

      November 11, 2014 at 10:48 pm

      Awesome, thanks Jason!

      When you pull the trigger and sign up please let me know. If you have any questions along the way don’t hesitate to reach out ๐Ÿ™‚ I think you’ll find the tool invaluable to your online marketing efforts.

      The favorite tool was a general reference. I’m a BIG fan of Buzzbundlefor content promotion and AppSumo tool suite for lead generation.

      Reply
    • Deandra says

      April 21, 2016 at 3:40 am

      I’m imeepssrd. You’ve really raised the bar with that.

      Reply
      • Robbie says

        April 25, 2016 at 7:23 pm

        Thanks Deandra! Glad you enjoyed the post ๐Ÿ™‚

        Reply
  3. Andy Cockayne says

    November 6, 2014 at 5:12 pm

    Hi Robbie,

    A fantastic overview of SEMRush, definitely going to try the 14 day trial and will purchase via your aff link…

    A PDF of this entire post would be invaluable but I cannot see a link…

    Many thanks

    Andy Cockayne

    Reply
    • Robbie says

      November 11, 2014 at 10:43 pm

      Hey Andy,

      Glad you enjoyed the post, and I appreciate you purchasing through my affiliate link ๐Ÿ™‚

      In order to get the PDF, click the blue CTA bar in the post (end of intro). It will ask for your email. Once you enter your email address and click the button the PDF should automatically download to your computer.

      If this doesn’t work let me know and I’ll send you the PDF ๐Ÿ™‚

      Thanks again!

      Reply
  4. Miraj Gazi says

    November 7, 2014 at 9:39 am

    Wow Robbie! What a review Man! There are lots of reviews there but I liked it for your unique approach and awesome insights. Thanks!

    Best Regards

    Miraj Gazi

    Reply
    • Robbie says

      November 11, 2014 at 10:41 pm

      Awesome, glad you enjoyed the post Miraj! Are you currently using SEMrush?

      Reply
  5. Annie says

    November 9, 2014 at 5:20 pm

    Hey Robbie,

    I have been browsing for a proper SEMRUSH tutorial for so long. Your guide is a killer, I am using SEMRUSH for months but this is the first time I will get the most out of it.

    How can I download a pdf? There is no link ๐Ÿ™

    Thanks a bunch,

    Annie

    Reply
    • Robbie says

      November 11, 2014 at 10:40 pm

      Hey Annie,

      Awesome, glad to hear it!

      In order to get the PDF, click the blue button inside the post. You should see a popup that asks your email address. Enter your email address and the PDF should automatically download to your computer.

      Try this and if it doesn’t work let me know and I’ll email you the PDF.

      Thanks,

      Robbie

      Reply
  6. Dave says

    May 2, 2015 at 5:57 pm

    SEMRush works fine for me, and is truly a great tool for any SEO specialist that wants to achieve success online.
    Using their service I had access to many inside infos regarding some of my competitors and this way I found why are they so successful.

    Reply
    • Koemsie Ly says

      July 20, 2015 at 10:07 am

      Very great article! Now, I am very interested with SemRush.

      Reply
      • Robbie says

        July 22, 2015 at 4:18 am

        Hey Koemise,

        Use the link in the post to get a free two week SEMrush PRO trial. Follow the playbook and let me know if you have any questions.

        Reply
    • Sayem Ibn Kashem says

      May 2, 2020 at 8:44 am

      Hey Robbie,

      I am also using SEMrush from since last two years. It helped a lot for keyword research. If anyone asking or my recommendation, I won’t hesitate to recommend SEMrush.

      Regards,
      Sayem Ibn Kashem

      Reply
  7. Ngan Son says

    May 14, 2015 at 3:11 am

    Great tutorial. After reading this post, I decide to buy SEMRush for my blog. Can you give me your affiliate link?

    Reply
    • Robbie says

      May 14, 2015 at 3:41 am

      Hey Ngan,

      Glad you enjoyed the tutorial, and appreciate you signing up for SEMrush through my link. Here is my affiliate link: http://www.semrush.com/?ref=14255390. Be sure to download the SEMrush playbook too. That’ll get you off to a strong start ๐Ÿ™‚ Let me know if you have any questions.

      Reply
  8. Sunby says

    May 19, 2015 at 12:33 pm

    It is awesome tutorial. But After I subscride and I cannot see any link two download The Ultimate SEMrush Playbook.

    Please guide me or send my email above.

    Thank you in Advance,

    Reply
  9. Kirshan says

    December 14, 2015 at 8:18 am

    Hey Robbie,

    Semrush is really an nice tool for keyword research , competitor analysis and I have used it feeling good with this service.First I wish all to try out free trail then proceed with pro one and its worth of paying and this tool can help you to perform better more.

    Reply
    • Robbie says

      December 19, 2015 at 9:59 pm

      Hey Kirshan, glad you’re giving the trial a go. It’s a great way to see if the tool is right for you. I personally use the tool every day for personal and client projects. Saves me a TON of time. Invaluable in this line of work.

      Reply
  10. Glenn D. Bearsky says

    January 12, 2016 at 5:42 pm

    I just marvel at what an incredible tool SEMRush has become! 6 years ago it was just a fun little site to do a Quick ‘n’ Dirty Look-Up to spy a bit on AdWords competition. Now it just lays any domain BARE for nearly any aspect of it’s strengths or weaknesses.

    Thanks for the deep-dive! One aspect you didn’t get into is it’s value for quick Google penalty assessements. Especially with SEMRush recently reporting the Top 100 keywords instead of just 20 – you can spot a -50 or -100 kwd penalty at a glance now.

    Reply
    • Robbie says

      January 19, 2016 at 1:12 am

      Great point, Glenn! I’m actually in the process of updating the ebook. I add this point in there.

      Reply
  11. Harshika says

    January 16, 2016 at 8:49 am

    Thank you Robbie for detail information on Semrush. Semrush is new for me. It’s look like Semrush is really a helpful tool. Can you please give me free two week SEMrush PRO trial page, so that I can try out all the features before going for PRO version. Thanks

    Reply
    • Robbie says

      January 17, 2016 at 12:33 am

      Sure, Harshika! Here is a one month free trial link http://www.semrush.com/billing/offers/buy/xny4hprc?promo=ROBBIERICHARDS-L801U7EK. Cheers!

      Reply
  12. Deepanker Verma says

    April 15, 2016 at 5:49 pm

    I personally use SEMrush and it works great. You not just reviewed the tool but also explained everything single thing one should know about the tool. Well-written and in-depth post. ๐Ÿ™‚

    Reply
    • Robbie says

      March 6, 2017 at 2:41 am

      Cheers mate!

      Reply
  13. Dev Patel says

    May 4, 2016 at 10:30 am

    Robbie,

    What an excellent indepth article on semrush.I have been using it for competitors research and finding ppc keywords for some time. It seems I missed few points though. How about going more in-depth and providing it as an ebook or something. I would happily buy or give my email for it

    Reply
    • Robbie says

      May 6, 2016 at 10:51 pm

      Thanks Dev! You can actually download it as a PDF ๐Ÿ™‚ Just click on the “ebooks” link in the main nav.

      Reply
  14. Paul says

    June 1, 2016 at 2:03 pm

    Hi Robbie,

    I’m afraid it seems semrush is not doing a 30 day trial anymore, and being that things are a bit tight at the moment (which is why i am doing keyword research ), i will have to look at the LTP 10 day trial.

    Not moaning, just thought you’d like to know

    Reply
    • Robbie says

      June 9, 2016 at 4:56 am

      Paul,

      Just re-activated the SEMrush link ๐Ÿ™‚

      Reply
  15. gurwinder singh says

    June 25, 2016 at 3:09 am

    nice article robbie

    but i have a question as you mentioned above keyword difficulty is no more than 40 percent to get easily in google top

    but i have read a many articles on web and also on semrush official blog that keyword difficult below 60 is higher chances in getting rank 1 on Google first page

    i just created new website about a week ago my domain authority and other seo factors are zero

    so i am confused which keyword difficulty i should target 40 or 60 ???

    give your opinion thanx in advance for answering

    Reply
    • Robbie says

      July 17, 2016 at 9:00 pm

      Hey Gurwinder,

      With little domain authority you’re going to find it veery difficult to outrank DA 60 sites. At least in the short term. I’d definitely stick below 40.

      Reply
  16. amit tiwari says

    August 3, 2016 at 3:45 am

    I love Semrush and going for it

    Reply
  17. Rohit Singh says

    September 24, 2016 at 6:20 am

    Oh. Great review I think that SEMrush I probably one of the best keyword research tool right now on the internet. For those who want to increase traffic to their blog or get good ranking the semrush is the tool to go for without any doubt.

    Reply
    • Robbie says

      September 28, 2016 at 12:49 pm

      Agree, Rohit. It provides invaluable data for my SEO and PPC campaigns. Speaking of, I’ll be launching a full case study on how I used the tool to build a PPC campaign from scratch for a client in the health IT field, using only competitor insights.

      Reply
  18. Gaurav Verma says

    December 4, 2016 at 6:19 am

    SEMRUSH is the best tools for competitor research. With SEMRUSH, i increased my blog traffic up to 30%

    Reply
    • Robbie says

      December 15, 2016 at 4:47 am

      Awesome Gaurav! Any case studies or insights into how you used the tool specifically to get those results?

      Reply
  19. Ganesh says

    December 6, 2016 at 4:36 am

    Hi,

    Well to be honest I never used SEMrush and I guess its on my purchase list. Your review is really helpful.

    Thanks

    Reply
    • Robbie says

      December 15, 2016 at 4:46 am

      Cheers Ganesh! I use the tool every single day for competitor research, SEO and PPC campaigns.

      Reply
  20. Eat Drink Stay Dubai says

    December 17, 2016 at 1:22 pm

    Robbie – thanks as ever for such great content. Just creeping into learning about keywords and your blogs and articles are always a joy to read. So informative, so clear and yet so comprehensive. Thank you indeed for being such a reputable source and helping so many.

    I’m looking around for a new keyword tool after trying Long Tail Pro and SEM Rush seemed too serious for a beginner, specially with such a big price tag. I will keep looking and learning and perhaps take the plunge, cheers

    Thanks and take care!

    Reply
    • Robbie says

      December 27, 2016 at 3:37 pm

      Thanks for stopping by the blog, and glad to hear you’re enjoying the content ๐Ÿ™‚ The tools do have a solid price tag, but if you’re using them a lot they pay for themselves pretty quickly. What site are you doing KW research for?

      Reply
  21. Shafi Khan says

    February 1, 2017 at 4:22 pm

    Hi Robbie,

    The SEMrush free trial link given is not working. Can you please update it?

    Reply
    • Robbie says

      February 10, 2017 at 4:32 pm

      Hi Shafi!

      Which link isn’t working? Where on the page? I’ll look into it.

      Reply
  22. Brent says

    February 20, 2017 at 6:45 am

    I am really enjoying the theme/design of your site. Do you
    ever run into any browser compatibility problems?
    A few of my blog visitors have complained about my website not working correctly in Explorer but looks great in Safari.
    Do you have any solutions to help fix this issue?

    Reply
    • Robbie says

      March 6, 2017 at 12:58 am

      I haven’t run into any issues, but know it happens. I always test first, and look carefully through the theme compatibility notes before installing.

      Reply
  23. vishal says

    March 18, 2017 at 12:22 pm

    Great review. Now, I am very interested with SemRush.

    Reply
    • Robbie says

      March 21, 2017 at 1:08 am

      Let me know if you have any questions about it!

      Reply
  24. Bloggersneed says

    September 23, 2017 at 6:47 am

    Nicely done robbie, but question comes when doing competitor research. Nowadays pbns links are hidden and major tools like ahref, moz not finding the pbn links. then how to find them with semrush?
    Then i heard that semrush got less Databases compared to majestic seo tool. Is that true?
    Please answer it robbie.:)
    Peace \/

    Reply
    • Robbie says

      October 14, 2017 at 5:48 pm

      Ahrefs, in my opinion, has the best link index.

      Reply
  25. Rohit Rathore says

    October 23, 2017 at 2:11 pm

    Nice Blog Robbie, but you have put some outdated content in this blog. For instance Google has already closed right side ads & semrush also removed its video advertising research.
    Then also nice blog. Thnx

    Reply
    • Robbie says

      November 1, 2017 at 9:36 pm

      Thanks Rohit! I do need to update some more info the post. Appreciate the heads up!

      Reply
  26. Tony Sheva says

    October 28, 2017 at 7:20 am

    Hey Robbie,

    I like reading your post.

    There is a table of contents, which is good.

    But I advise you to add a button which readers can click and take them back to the beginning…

    It’s too long the every article. Anyway, i purchased Semrush through your link, thanks.

    Reply
    • Robbie says

      November 1, 2017 at 9:35 pm

      Great feedback, Tony! I’ll make a note of that for the next update ๐Ÿ™‚ And, thanks for buying through the link.

      Reply
  27. uray madhu says

    December 29, 2017 at 11:49 am

    Hi Robbie,
    it’s an awesome article I never read. thanks for the very valuable information.

    Reply
  28. Saneesh Veetil says

    February 26, 2018 at 4:27 pm

    I love the way the article is structured.
    Managing to pull of such a lengthy content while maintaining a good flow is an incredible task.
    Thanks for showing how to do it.

    Love your insights.

    Reply
    • Robbie says

      March 22, 2018 at 3:20 am

      Love to hear that, Saneesh! Do you use SEMrush?

      Reply
  29. Rinkesh kumar says

    March 2, 2018 at 5:18 pm

    Hey dear!
    Thanks for your valuable review of SEMRUSH.
    It is awesome that you reviewed it by covering all the aspects.
    Thanks and good luck.

    Reply
    • Robbie says

      March 22, 2018 at 3:13 am

      Thanks Rinkesh!

      Reply
  30. TipsBasket says

    May 16, 2018 at 3:48 pm

    Good one. This article on SEMRush review helps me finalize Digital Marketing tool for my website. I will go with this SEMRush tool for next month and share feedback here.

    Reply
  31. Helen Kelley says

    August 31, 2018 at 8:32 am

    What an excellent indepth article on semrush.I have been using it for competitors research and finding ppc keywords for some time. It seems I missed few points though. How about going more in-depth and providing it as an ebook or something. I would happily buy or give my email for it

    Reply
    • Robbie says

      September 10, 2018 at 8:15 pm

      Thanks for the suggestion, Helen! I’m working on something like that ๐Ÿ™‚ Will be releasing later this year.

      Reply
  32. Jacob John says

    September 10, 2018 at 4:48 pm

    Is SEMRUSH Worth for beginners and in what terms?

    Reply
    • Robbie says

      September 10, 2018 at 8:09 pm

      Hi Jacob! If you relay on keyword research, site audits, PPC analysis for client/ personal projects, then I’d say yes. It gives you a complete toolset that should pay for itself many times over each month in terms of you ability to provide more value for clients.

      Reply
  33. Caroline Geise says

    November 14, 2018 at 12:22 pm

    Awesome article….Really impressive!

    Reply
    • Robbie says

      November 22, 2018 at 8:15 pm

      Thanks Caroline!

      Reply
  34. Shiuly Mollick says

    December 10, 2018 at 10:57 am

    This is such a great blog. Thank you so much for sharing it with us

    Reply
  35. Atul Bansal says

    December 24, 2018 at 11:33 am

    awesome article and great review of semrush..

    Reply
    • Robbie says

      December 27, 2018 at 3:05 am

      Thanks Atul!

      Reply
  36. Charles says

    February 4, 2020 at 7:10 am

    I love this tool but i can’t afford the paid one. Beside this is different on the other tools like moz etc…

    Reply
  37. John Jackosn says

    February 7, 2020 at 9:17 am

    Hey Robbie,
    Great post. Thanks for sharing these valuable information regarding SEM rush review and its tutorial. It is the most step-by-step tutorial which helped me understand it in a easy way. Keep up the good work. Your work is appreciated.

    Reply
    • Robbie says

      February 12, 2020 at 11:30 pm

      Thanks John!

      Reply
  38. Vishwajeet Kumar says

    February 8, 2020 at 9:26 am

    Hello Robbie,

    Great Post. SEMrush is a great tool and I am also using it. However, When we talk about the link database I find ahrefs is much more accurate then SEMrush. What do you Think? Thanks again for this awesome post.

    Regards,
    Vishwajeet Kumar

    Reply
    • Robbie says

      February 12, 2020 at 11:30 pm

      Thanks Vishwajeet! I use them together for link analysis. But, if I had to choose one or the other for link analysis, it would probably still be Ahrefs. That said, SEMrush is catching up and improving a lot in this area. In terms of an all-in-one platform, its a winner for me.

      Reply
  39. Ms. Anh says

    February 8, 2020 at 10:31 am

    Great tutorial. After reading this post, I decide to buy SEMRush for my blog. Can you give me your affiliate link?

    Reply
    • Robbie says

      February 12, 2020 at 11:28 pm

      The affiliate link is at the top of the post ๐Ÿ™‚ Thanks!

      Reply
    • Jacob Eagle says

      April 17, 2020 at 2:35 pm

      As for me, value of SEMRush is overvalued. This service is too expensive, a lot of databases are absent. As for backlink analysis it’s quite good but I prefer Serpstat. They have really great rank traker and backlinks.

      Reply
      • Robbie says

        April 23, 2020 at 9:40 am

        Interesting. I use SEMrush for my rank tracking. I find the data better than most other dedicated tools out there. AccuRanker is also great.

        Reply
  40. Digiwalebabu says

    April 11, 2020 at 9:18 pm

    Wow, After reading this long post, I decide to buy SEMRush for my blog.

    Can you give me your affiliate link?

    Reply
  41. Ashish Sharma says

    May 14, 2020 at 4:29 pm

    Hello Robbie,

    This is one of the detailed posts I have read recently.

    You have explained very clearly how to use SEMrush to get the backlinks data, competitor analysis and other stuff that we can do using it.

    i really appreciate your help thank you so much

    Thanks
    Ashish Sharma

    Reply
    • Robbie says

      May 25, 2020 at 12:51 am

      Thanks Ashish!

      Reply
  42. Khalil says

    May 20, 2020 at 10:05 am

    Great tutorial. After reading this post, I decide to buy SEMRush for my blog. Can you give me your affiliate link?

    Reply
    • Robbie says

      May 25, 2020 at 12:46 am

      Thanks Khalil. You’ll be able to find an affiliate link at the top of the post.

      Reply

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Hi, I’m Robbie. Founder of robbierichards.com, Creator of The SEO Playbook training program, and Co-Founder of Virayo, a B2B search marketing agency.

I live and breathe SEO, and love teaching others how to get results for their business and/or clients. Enjoy!

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