The SEO Playbook

Repeatable step-by-step processes to scale organic traffic and conversions across any website.

Hi, I'm Robbie Richards

Over the last 8+ years, I've built and executed successful search marketing campaigns for a wide range of companies, from small local businesses all the way up to larger well-funded brands.

In the beginning, it was smooth sailing. A one-man show (me), with a handful of clients. But, as my agency began to bring on more clients and the team grew, things changed....

We didn’t have structured processes around any of our core service deliverables. It was a “free-for-all”. We’d all plug in our headphones, log into some tools, pop open a couple spreadsheets...and stare at the screen.

"Where do I start?" and "What do I do next?"...

Those were two common questions both in the office, and at home while working on personal website projects. Whether it was performing a technical content audit, or building out a structured keyword map for a large client. The result was a TON of wasted time spinning our wheels, instead of getting shit done.

So, I started building out a library of the repeatable processes I first used to grow my blog from zero to a multi six-figure business, and then generate bottom line results for clients across dozens of different industries, from property management and marine electronics to B2B SaaS and defamation law.

The result is "The SEO Playbook". One of the most in-depth search marketing training courses on the planet.

This is not a beginners level course on theory, but a series of repeatable systems you can use to build marketable skill sets, train and make employees billable faster, and/or implement immediately to grow your business.

What People Are Saying...

Robbie is a marketing practitioner who runs his own agency. He really knows his stuff, and, most importantly, he's great at teaching it!

Tim Soulo
(CMO, Ahrefs)

Sujan Patel

This is one of the most in-depth and actionable SEO
courses out there. I've already found opportunities for my business I previously overlooked. Highly recommend!

Sujan Patel
(Founder, Mailshake)

What Members Get Access To...

Each Playbook comes with everything you need - video trainings, SOPs and templates - to learn, train and implement.


Hours of Video Training


In-Depth Training Modules


Over-the-Shoulder Video Lectures


Templates & Process Docs

Video count


The course is broken down into 23 hyper-focused modules containing over 14hrs of instructional video tutorials.

KW Template