The SEO Playbook

The SEO Playbook training course teaches you step-by-step processes
to scale organic traffic and conversions across any website.

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Hi, I'm Robbie Richards

Over the last 6+ years, I've built and executed successful search marketing campaigns for hundreds of companies, from small local businesses all the way up to Fortune 500 brands.

In the beginning, it was smooth sailing. A one-man show (me), with a handful of clients. But, as my agency began to bring on more clients and the team grew, things changed....

We didn’t have structured processes around any of our core service deliverables. It was a “free-for-all”. We’d all plug in our headphones, log into some tools, pop open a couple spreadsheets...and stare at the screen.

"Where do I start?" and "What do I do next?"...

Those were two common questions both in the office, and at home while working on personal web projects. Whether it was performing a technical content audit, or building out a structured keyword map for a large client. The result was a TON of wasted time spinning our wheels, instead of getting shit done.

So, I started building out a library of the repeatable processes I used to grow my blog from zero to a six-figure business, and generate bottom line results for clients across dozens of different industries, from property management and marine electronics to B2B SaaS and defamation law.


The result is "The SEO Playbook". One of the most in-depth search marketing training courses on the planet. ​

This is not a beginners level course on theory, but a series of repeatable systems you can use to build marketable skill sets, train and make employees billable faster, and/or implement immediately to grow your business.

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What People Are Saying...

Robbie Richards hustles. If you are looking to
learn via a lot of actionable tips and images,
he's one of the guys I recommend.


Noah Kagan
(Founder, Sumo & AppSumo)

This is one of the most in-depth and actionable SEO
courses out there. I've already found opportunities for my business I previously overlooked. Highly recommend!

Sujan Patel
(Co-Founder, Web Profits)


What's Included in the Course?

A library of step-by-step search marketing processes you can use to deliver consistent
organic traffic and conversion gains for your business, boss or clients.

8

Hours of Video

15

Training Modules

70+

Over-the-Shoulder Lectures

15+

Pre-Built Templates

Course modules and videos

OVER 70 VIDEO LECTURES

The course is broken down into 15 hyper-focused modules containing over 8hrs of instructional video tutorials.

Course templates

ACCESS TO ALL THE TEMPLATES

Dozens of templates including Content Audit Dashboards, Content Calendars, Campaign Trackers and more.

Process Docs

STEP-BY-STEP PROCESS DOCS

A library of PDF checklists and process documents you can use to follow course material and train your team. 

OVER-THE-SHOULDER TRAINING

No fluff here. You’ll watch over my shoulder as I apply the course material on real websites across different industries.

Lifetime course updates

PROCESSES THAT GET RESULTS

The exact processes I've used to grow my business, get bottom line results for clients, and help other marketers. 

Slack Community

PRIVATE SLACK COMMUNITY

Members get access to a private Slack channel. Collaborate with other students, and get your questions answered.

You'll Also Get Lifetime Access to a
Growing Library of Playbooks...

A repeatable system to perform
expert content audits that drive short
and long term organic growth.

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    Audit Goals & Penalty Assessment
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    Collecting Your Indexable Content
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    Mapping Page-Level Data Points
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    Assigning Action Items & Strategies
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    Find Keyword Opps & Content Gaps
Quick Wins Playbook Logo

Step-by-step processes to land
organic traffic and conversions wins
within 60-90 days.


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    Extract Existing Keyword Data
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    Build a Keyword Difficulty Baseline
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    Prioritize Your Keyword Shortlist
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    Master Content Relaunch Tactics
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    Measure Campaign Performance
KW Research Playbook logo

A framework that will quickly take
you from blank slate to actionable content calendar, for any site. 




Students will get to request and vote on new playbook topics.
The goal is to add 2-3 new playbooks a year. 

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Two New Clients in 5 Days...

Student Leigh Wasson used the material in one of the Playbooks to land two
new 4-figure clients for his business within 5 days.

Processes That Drive Real Business Results...

Aaron Minc

 Aaron Minc 

 Founder, Minc Law 

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When it comes to SEO, Robbie Richards and his team are the REAL DEAL. My business went from 3,000 visits and 130 leads a month to over 10,000 visits and 300 new leads a month.

Is This Course Right For You?

This course isn't for everyone. Here's who will get the most value from it.

WHO SHOULD ENROLL

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    You are an intermediate to advanced marketer who wants to learn repeatable processes that will deliver better results for your business, boss or clients. 
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    You want to quickly build new skill sets that will make you a more valuable employee.
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    You are an agency who wants step-by-step training programs to get new employees billable faster.
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    You'll benefit from "over-the-shoulder" tactical walkthroughs that show you exactly how to implement specific search marketing strategies.
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    You want lifetime access to all current AND future Playbooks, as well as a private Slack community

WHO SHOULD NOT ENROLL

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    You are a beginner-level or newbie marketer with little knowledge of search engine marketing. 
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    You already have detailed step-by-step processes to train employees and team members on SEO. 
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    Your don't need any help getting more organic traffic and conversions.

What Other Students Are Saying...

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84.11% MORE ORGANIC TRAFFIC IN 45 DAYS...

Robbie's course is a super actionable, step-by-step resource you can use to grow organic traffic. Just 45 days after implementing the tactics from the Content Relaunch module, I've increased organic organic 84.11% to one of my articles, taking it from 9,119 to 16,789 organic visits!

Konstantine Gegeshidze  (SEO Consultant)

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Joe Escobedo

I CAN TAKE THIS AND USE IT FOR MY CLIENTS TODAY...

"I had the pleasure of collaborating with Robbie on a Forbes article and I was blown away by his knowledge of technical SEO. So, I was pretty pumped when I found out he was creating a SEO Training Course. What I love about Robbie's training is that it's super practical, involving real businesses and diagnosing their SEO issues. It's something I can takeaway and use for my clients today, which I always appreciate."

Joe Escobedo (Direct of Content Marketing, Happy Marketer)

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THIS COURSE GOES DEEP INTO INCREASING SEARCH TRAFFIC...

“Robbie has done it again! He knows the way, goes the way, and shows the way to legitimate SEO results. Following in the footsteps of his success, you get to peek behind the veil to gain access to his pantry chock full of secret sauce. What you may be surprised to find is that this course is both deep and broad in its coverage of how to grow organic search engine traffic and rankings.”

Miles Anthony Smith (Director of Digital Marketing, Imaginasium )

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STEP-BY-STEP FORMAT MAKES IT SUPER ACTIONABLE...

“I've taken a LOT of SEO courses in the past. None of the them come close to the content in this course. It's organized, easy to follow, and laid out in a step-by-step format that makes it super actionable. You simply open up the templates, click play, and watch over Robbie's shoulder. You'll emerge with knowledge you can implement immediately in your business. Highly recommended for any serious marketer!" 

Rishabh Jhunjhunwala (Digital Marketer)

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Dave McCormack

FILLED IMPORTANT GAPS IN MY AGENCY'S PROCESSES...

"I've joined a lot of SEO groups and courses in the past, and I can say nothing comes close to the level of depth Robbie provides in his Playbooks. I've already gotten so much value from this course, and filled some important gaps in my agency's processes. Robbie's videos are easy to follow, eye opening, and most importantly, immediately actionable. Can't wait for next playbook to be added." 

Dave McCormack (Digital Marketing Consultant)

Try the Course 100% Risk-Free
With a 30-Day Money Back Guarantee

Despite the value this course promises to deliver, I understand it is a sizable investment for some people. That's why I provide a 30-day "full access" guarantee, so you can sign up today, access all the course content, and decide whether or not you want to stay enrolled.

If you decide the course is not for you, just email robbie@robbierichards.com before the 30 days is up and I'll give a FULL refund. No questions asked.

This is a zero-risk opportunity to learn proven processes that will drive measurable results for your business. 

Ranked Client on First Page in 60 Days...

Student Linda Kyzar, SEO Director at Stream Creative, used the material to move her client from
page 2 up to the top of page 1 for important keywords within 60 days. The result: "A very happy client!".

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Questions You Might Have

Here are answers to the most common questions:

What difficulty level is The SEO Playbook?

What equipment/ tools do I need to complete the playbooks?

How actionable are the playbooks?

How long are the playbooks?

How long will I have access to the content?

Can I pay with PayPal?

What if I don’t like the content?

I have more questions. How do I contact you?


I've been following Robbie's work for over 4 years and every piece of content that he produces is always packed with tons of value. Robbie is a marketing practitioner who runs his own agency. He knows his stuff really well, but, most importantly, he's really great at teaching it!


Tim Soulo

Head of Marketing, Ahrefs



Get Instant Access to
The SEO Playbook Training Course

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    INSTANT ACCESS TO ALL 70+ VIDEO LESSONS
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    ACCESS TO ALL CHECKLISTS & TEMPLATES
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    ALL FUTURE PLAYBOOKS & UPDATES FREE OF CHARGE
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    ACCESS TO THE PRIVATE SLACK COMMUNITY

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