Over the last 6+ years, I've built and executed successful search marketing campaigns for hundreds of companies, from small local businesses all the way up to Fortune 500 brands.
In the beginning, it was smooth sailing. A one-man show (me), with a handful of clients. But, as my agency began to bring on more clients and the team grew, things changed....
We didn’t have structured processes around any of our core service deliverables. It was a “free-for-all”. We’d all plug in our headphones, log into some tools, pop open a couple spreadsheets...and stare at the screen.
"Where do I start?" and "What do I do next?"...
Those were two common questions both in the office, and at home while working on personal web projects. Whether it was performing a technical content audit, or building out a structured keyword map for a large client. The result was a TON of wasted time spinning our wheels, instead of getting shit done.
So, I started building out a library of the repeatable processes I used to grow my blog from zero to a six-figure business, and generate bottom line results for clients across dozens of different industries, from property management and marine electronics to B2B SaaS and defamation law.
The result is "The SEO Playbook". One of the most in-depth search marketing training courses on the planet.
This is not a beginners level course on theory, but a series of repeatable systems you can use to build marketable skill sets, train and make employees billable faster, and/or implement immediately to grow your business.
Robbie is a marketing practitioner who runs his own agency. He really knows his stuff, and, most importantly, he's great at teaching it!
This is one of the most in-depth and actionable SEO
courses out there. I've already found opportunities for my business I previously overlooked. Highly recommend!
(Co-Founder, Web Profits)
A library of step-by-step search marketing processes you can use to deliver consistent
organic traffic and conversion gains for your business, boss or clients.
Hours of Video Training
In-Depth Training Modules
Over-the-Shoulder Video Lectures
Pre-Built Templates & Process Docs
The course is broken down into 33 hyper-focused modules containing over 14hrs of instructional video tutorials.
Dozens of templates including Content Audit Dashboards, Keyword Mapping Frameworks, Content Calendars, Campaign Trackers and more.
A library of 50+ PDF checklists and process documents you can use to follow course material and train your team.
No fluff here. You’ll watch over my shoulder as I apply the course material on real websites across different industries.
The exact processes I've used to grow my business, get bottom line results for clients, and help other marketers.
Members get access to a private Slack channel. Collaborate with other students, and get your questions answered.
A repeatable system to perform
expert content audits that drive short
and long term organic growth.
Step-by-step processes to land
organic traffic and conversions wins
within 60-90 days.
A repeatable process to find, prioritize and qualify high-value keywords, and map them to a site's information architecture.
Students will get to request and vote on new playbook topics.
The goal is to add 1-2 new playbooks a year.
Student Leigh Wasson used the material in one of the Playbooks to land two
new 4-figure clients for his business within 5 days.
EXACT TOOLS AND PROCESSES TO WIN NEW CLIENTS...
"Robbie's course, SEO Playbook, and the Slack community he has created have given me not only greater confidence, but the exact tools and processes in order to win new clients, and deliver projects that are both higher value and more sustainable over the long term. I really can't recommend this course enough for any SEO who wants to learn / adapt their delivery processes with Robbie's methodical and time-tested approach. Robbie is also an absolute asset when it comes to needing specific advice, and the whole community benefits daily from his knowledge and experience - which he shares openly once you're in."
Robbie Maltby (Lead Consultant, 33Global)
SUPER SIMPLE, VERY DETAILED, EXTREMELY ACTIONABLE...
I've read pretty much read every book, blog post and done every course on SEO, and I can honestly say hands down that Robbie's course is by far the best course out there. It's just super simple, very detailed, and most importantly, extremely actionable. It has helped me in my own learning, as well as heaps of my clients. We implement Robbie's strategies every day, and I'm looking forward to the next Playbook installment. Can't speak highly enough of the course. Go and get it!
Jon Raubenheimer (SEO Consultant)
Founder, Minc Law
When it comes to SEO, Robbie Richards and his team are the REAL DEAL. My business went from 3,000 visits and 130 leads a month to over 20,000 visits and 400 new leads a month.
This course isn't for everyone. Here's who will get the most value from it.
84.11% MORE ORGANIC TRAFFIC IN 45 DAYS...
Robbie's course is a super actionable, step-by-step resource you can use to grow organic traffic. Just 45 days after implementing the tactics from the Content Relaunch module, I've increased organic organic 84.11% to one of my articles, taking it from 9,119 to 16,789 organic visits!
Konstantine Gegeshidze (SEO Consultant)
I CAN TAKE THIS AND USE IT FOR MY CLIENTS TODAY...
"I had the pleasure of collaborating with Robbie on a Forbes article and I was blown away by his knowledge of technical SEO. So, I was pretty pumped when I found out he was creating a SEO Training Course. What I love about Robbie's training is that it's super practical, involving real businesses and diagnosing their SEO issues. It's something I can takeaway and use for my clients today, which I always appreciate."
Joe Escobedo (Direct of Content Marketing, Happy Marketer)
THIS COURSE GOES DEEP INTO INCREASING SEARCH TRAFFIC...
“Robbie has done it again! He knows the way, goes the way, and shows the way to legitimate SEO results. Following in the footsteps of his success, you get to peek behind the veil to gain access to his pantry chock full of secret sauce. What you may be surprised to find is that this course is both deep and broad in its coverage of how to grow organic search engine traffic and rankings.”
Miles Anthony Smith (Director of Digital Marketing, Imaginasium )
STEP-BY-STEP FORMAT MAKES IT SUPER ACTIONABLE...
“I've taken a LOT of SEO courses in the past. None of the them come close to the content in this course. It's organized, easy to follow, and laid out in a step-by-step format that makes it super actionable. You simply open up the templates, click play, and watch over Robbie's shoulder. You'll emerge with knowledge you can implement immediately in your business. Highly recommended for any serious marketer!"
Rishabh Jhunjhunwala (Digital Marketer)
FILLED IMPORTANT GAPS IN MY AGENCY'S PROCESSES...
"I've joined a lot of SEO groups and courses in the past, and I can say nothing comes close to the level of depth Robbie provides in his Playbooks. I've already gotten so much value from this course, and filled some important gaps in my agency's processes. Robbie's videos are easy to follow, eye opening, and most importantly, immediately actionable. Can't wait for next playbook to be added."
Dave McCormack (Digital Marketing Consultant)
Despite the value this course promises to deliver, I understand it is a sizable investment for some people. That's why I provide a 30-day "full access" guarantee, so you can sign up today, access all the course content, and decide whether or not you want to stay enrolled.
If you decide the course is not for you, just email email@example.com before the 30 days is up and I'll give a FULL refund. No questions asked.
This is a zero-risk opportunity to learn proven processes that will drive measurable results for your business.
Student Linda Kyzar, SEO Director at Stream Creative, used the material to move her client from
page 2 up to the top of page 1 for important keywords within 60 days. The result: "A very happy client!".
Here are answers to the most common questions:
The SEO Playbook is built for intermediate to advanced level marketers. There is very little introductory theory in this course. The content is laid out in a tactical format with step-by-step instruction and live examples. Students will need to have a basic knowledge of SEO and content marketing.
While a lot of this work is completed with free tools, you will need to purchase a couple paid tools to execute everything in this course.
Extremely. I would argue that it is one of the most actionable SEO courses available. Every lecture in the Playbooks are walking you step-by-step through how to execute a specific task. You also get access to templates and documents you can use for training, and/or handing off specific tasks to team members.
Each playbook contains ~3-4hrs of video content.
The course includes unlimited lifetime access, and free updates for life.
Yes. On the checkout page under the "Billing Information" section, select the PayPal tab.
The course includes a 30-day money back guarantee. No questions asked.
I'm happy to answer any of your questions about the course. Email: firstname.lastname@example.org.
I've been following Robbie's work for over 4 years and every piece of content he produces is always packed with tons of value. Robbie is a marketing practitioner who runs his own agency. He knows his stuff really well, and, most importantly, he's great at teaching it!