In this guide, we’re going to take a close look at the top 10 free and paid Moz alternatives, look at each tool’s key use cases, and discuss how they compare to Moz across specific categories.

My training program, The SEO Playbook, is now OPEN for enrollment. Find out more about the course and see what current students are saying about it here. You can get a LOT more traffic from the search engines without creating new content or backlinks.How?Featured snippets.These are partial answers to a specific user query shown at […]

There are many different ways to analyze a website’s traffic. We’ll look at each one in this step-by-step guide. We all know it’s easy to see how much traffic your own website gets with Google Analytics:But, what about your competition? You won’t have access to their Google Analytics account. So how do you know how much traffic […]

Editor’s note: My training program, The SEO Playbook, will re-open soon. Learn more about the course and see what current students are saying here. Think you need dozens of tools for keyword research? Think again. I asked 137 search marketing experts a simple question: If you could only use 3 tools for keyword research, which 3 would […]

Ahrefs vs SEMrush: which toolset is best for your business?

This post will help answer that question by providing a side-by-side comparison of how each toolset stacks up against the other for SEO, PPC, competitor analysis and more.

Ever wanted to try SEMrush?

In this post, I’ll share full-access free trial links for the different SEMrush plans, and show you how to get the most value from your trial period, so you can determine if its the right tool for your business and/or clients.

In this post, I’ll share 12 field-tested SEM tools that’ll help you navigate the five core areas of a successful SEM campaign – competitors, keywords, ads, landing pages, and reports.

You don’t have to hire an SEO company to get more organic traffic and conversions. There are processes and tactics that even beginner SEOs can use to achieve short- and long-term results.

In this guide, I’m going to walk you step-by-step through 19 actionable SEO tactics you can do by yourself today.

Looking for a proven SEO toolset for your small business? I’ve put together a list of 20 proven tools, along with their top use cases.

In this guide, we’re going to take a close look at the top 8 free and paid Ahrefs alternatives, highlight their key use cases, and discuss how they compare to Ahrefs.

Looking for the best SEO tools? We reached out to 400+ experts and used their insights to compile the SEO toolset below.There are many moving pieces when it comes to building a successful SEO campaign, including Technical Audits, Keyword Research, Link Building, On-page SEO and Rank Tracking, to name a few. And it’s impossible to manage […]

Note: My training program, The SEO Playbook, is now OPEN for enrollment. Learn more about the training and see what current students are saying here. Do you want to learn to rank #1 for high-traffic keywords in any niche?In this SEO case study, you’re going to learn the repeatable 6-step process one of my readers […]

Trying to find the best SimilarWeb alternative for your business? Read on.SimilarWeb is a market intelligence platform that provides traffic, engagement, and audience insights for any website.It’s a tool that’s used by reputable brands, such as eBay, Google, and Microsoft.But, is it the right tool for your business? Maybe you don’t need insights across all […]

Looking for a way to more accurately qualify keyword opportunities? Use this SERP analysis framework. You’ve built a keyword list and tagged all the relevant opportunities. But there’s another crucial step before you start optimizing your keywords and creating content. And that’s Qualification.Get this step wrong, and you’ll spend a ton of time, money, and resources […]

Editor’s Note: I’ve teamed up with my friend and local SEO expert Alex Ratynski, the Founder at Ratynski Digital.  Are you struggling to rank your local business in Google, Bing and other search engines? You’re not alone. Many business owners understand the importance of local SEO, but don’t know how to get started or struggle […]

How do you track movement in the SERPs?Do you keep a manual spreadsheet that you update diligently every day? Maybe you only have access to weekly data? Neither option is ideal, especially when you want to track a large volume of keywords, competitors and SERP features across multiple clients and different search engines.But what if […]

Editor’s Note: For this post, I’ve teamed up with my friend Jason, the Founder and CEO of Growth Ramp.  After months of intense work, your site is generating traffic, and things are looking up. Unfortunately, while traffic is up, sales are not where you want them to be.Why?Isn’t web traffic the key to success? Isn’t […]