Note: My training course, The SEO Playbook, is re-opening at the end of October to another 50 students. Find out more about the course and see what current students are saying about it here. Traffic…the lifeblood of any online business.Think about it:No traffic = ZERO sales.And ZERO sales = ZERO revenue.Now:There’s always the option to […]

My new training course, The SEO Playbook, is re-opening soon to another 50 students. Find out more about the course and see what current students are saying about it here. You can get a LOT more traffic from the search engines without creating new content or backlinks.How?Featured snippets.These are partial answers to a specific user […]

What are the best SEO audit tools? Ask Google, and you’ll get 9.5M results: You’ll see loads of posts listing dozens of different tools. And, while some are comprehensive, they usually aren’t organized in a way that allows you to quickly identify which tools are best for different parts of the SEO audit process. See: […]

Note: I’ve completed “The SEO Playbook”, my premium SEO training course. Find out more about the program, and see what other students are saying here.  Looking to create high-performing SEO campaigns?Then you need a stout SEO toolset. The problem? The more tools you buy/subscribe-to, the more costs skyrocket. Think about it:Keyword research tool…$100+/month.Link analysis tool…$100+/month. Rank tracking […]

Note: My new premium training course, The SEO Playbook, is now open for enrollment. Find out more about the course and see what current students are saying here.  Think you need dozens of tools for keyword research? Think again. I asked 127 search marketing experts a simple question: If you could only use 3 tools for keyword […]

What are the best tools for link building? Run a Google search and you’ll come across 11.7 million results! A lot of the posts list dozens of different tools. And, while the lists are comprehensive, the tools usually aren’t organized by category or use case. The result? You often come away feeling overwhelmed and not knowing where […]

It’s critical to measure success when doing SEO, but which SEO metrics should you be looking at to determine success? Keyword rankings? Organic traffic? Number of backlinks? SERP engagement?    Leads and sales? Truth is – all of these are important. But, here’s the kicker: you should never use any single SEO metric to determine […]