It’s critical to measure success when doing SEO, but which SEO metrics should you be looking at to determine success?Keyword rankings?Organic traffic?Number of backlinks?SERP engagement?   Leads and sales?Truth is – all of these are important. But, here’s the kicker: you should never use any single SEO metric to determine success/failure.This is because all SEO campaigns […]

Note: My premium training program, The SEO Playbook, re-opens soon. Learn more about the training and see what current students are saying here.  Let’s face it:Most on-page SEO checklists are completely useless.Don’t believe me? Do a Google search for “on-page SEO checklist” and take a look at the results…You get 3.6 million results!And: Most of them […]

Note: My premium training program, The SEO Playbook, will re-open soon. Learn more about the course and see what current students are saying here. Think you need dozens of tools for keyword research? Think again. I asked 137 search marketing experts a simple question: If you could only use 3 tools for keyword research, which 3 would you […]

Note: My premium training program, The SEO Playbook, will re-open again soon. Learn more about the training and see what current students are saying here. Traffic…the lifeblood of any online business.Think about it:No traffic = ZERO sales.And ZERO sales = ZERO revenue.Now:There’s always the option to pay for traffic (i.e. PPC). BUT:In some industries, the cost […]

What are the best tools for link building? Run a Google search and you’ll come across 11.7 million results! A lot of the posts list dozens of different tools. And, while the lists are comprehensive, the tools usually aren’t organized by category or use case. The result? You often come away feeling overwhelmed and not knowing where […]

Note: My premium training program, The SEO Playbook re-opens Monday, May 20th to another hundred students. Learn more about the training and see what current students are saying here.Most people rely on Google. How many times have you heard someone say: “Just Google it.” People make more than 3.5 billion searches every day on Google! But even more […]

WordPress now powers over one-third of the top 10 million websites. Latest data from W3Techs shows WordPress is used on 33.5% of those sites – way ahead of any other platform: But choosing to use WordPress is just the start. On top of that, there are over 54,000 plugins to customize and optimize your site. […]

Keywords form the base of any successful SEO campaign.  But, finding the right keywords that drive the right type of traffic to your business can often feel overwhelming, especially if you’re strapped for time. Luckily, it doesn’t have to be this way: What if you could reverse engineer the SEO success of others, and exploit their weaknesses to […]

*** In a hurry? Check out the final leaderboard here. *** What are the best tools for tracking keyword rankings? Run a Google search and you’ll get over 9.5M results: You’ll see posts listing dozens of different rank tracking tools. And, while a lot of the posts are comprehensive, you often leave paralyzed by all […]

Note: My premium training program, The SEO Playbook re-opens Monday, May 20th to another hundred students. Learn more about the training and see what current students are saying here.Are you struggling to bring in a steady stream of high-converting organic traffic?Truth is: Without SEO copywriting, you’re going to fail in two ways…Your content won’t rank for quality keywordsYour content […]

Note: My premium training program, The SEO Playbook re-opens Monday, May 20th to another hundred students. Learn more about the training and see what current students are saying here. Do you want to learn to rank #1 for high-traffic keywords in any niche?In this SEO case study, you’re going to learn the repeatable 6-step process one of my […]

*** In a hurry? Check out the overall leaderboard here. *** What are the best tools for checking backlink data? Run a Google search and you’ll come across almost 2,000,000 results…   You’ll see posts listing dozens of different backlink analysis tools. And, while the lists are comprehensive they aren’t organized in a way that allows […]

My new training course, The SEO Playbook, is re-opening soon to another 50 students. Find out more about the course and see what current students are saying about it here. You can get a LOT more traffic from the search engines without creating new content or backlinks.How?Featured snippets.These are partial answers to a specific user […]

What are the best SEO audit tools? Ask Google, and you’ll get 9.5M results: You’ll see loads of posts listing dozens of different tools. And, while some are comprehensive, they usually aren’t organized in a way that allows you to quickly identify which tools are best for different parts of the SEO audit process. See: […]

Note: I’ve completed “The SEO Playbook”, my premium SEO training course. Find out more about the program, and see what other students are saying here.  Looking to create high-performing SEO campaigns?Then you need a stout SEO toolset. The problem? The more tools you buy/subscribe-to, the more costs skyrocket. Think about it:Keyword research tool…$100+/month.Link analysis tool…$100+/month. Rank tracking […]