Worried your website has been hit by a Google penalty? Use these tools to diagnose (and fix) any issues.Picture the scene.One minute you’re website is going from strength to strength, with organic traffic and conversions steadily growing.Business is great. And then, BAM!In the blink of an eye, half your traffic vanishes without any hint of […]

There are many different ways to analyze a website’s traffic. We’ll look at each one in this step-by-step guide. We all know it’s easy to see how much traffic your own website gets with Google Analytics:But, what about your competition? You won’t have access to their Google Analytics account. So how do you know how much traffic […]

Looking for a way to more accurately qualify keyword opportunities? Use this SERP analysis framework. You’ve built a keyword list and tagged all the relevant opportunities. But there’s another crucial step before you start optimizing your keywords and creating content. And that’s Qualification.Get this step wrong, and you’ll spend a ton of time, money, and resources […]

Note: My premium training program, The SEO Playbook, will re-open soon. Learn more about the course and see what current students are saying here. Think you need dozens of tools for keyword research? Think again. I asked 137 search marketing experts a simple question: If you could only use 3 tools for keyword research, which 3 would you […]

Editor’s Note: For this post, I’ve teamed up with my friend Dennis, the Digital Marketing Manager at Core dna.  If your startup has reached a point in which sustained growth is a distinct possibility:Congrats!But, while it does feel good to gain some initial traction, you still have a number of challenges ahead of you.One of […]

*** In a hurry? Check out the overall leaderboard here. *** What are the best tools for checking backlink data? Run a Google search and you’ll come across almost 2,000,000 results…   You’ll see posts listing dozens of different backlink analysis tools. And, while the lists are comprehensive they aren’t organized in a way that allows […]

SEMrush Free Trials: Test Drive SEMrush PRO for 30 Days, GURU for 14 Days or PRO + Traffic Analytics for 14 Days Get Free 30-Day Trial of SEMrush PRO Get Free 14-Day Trial of SEMrush GURU 14-Day Trial of Traffic Analytics + PRO  Are you looking to get your hands on a free trial of […]

SEO reporting software is an essential investment for any agency or online marketer. First, it shows the value of your work, and helps justify a client’s investment in your services.And second, it helps identify issues and opportunities for growth.But it’s important to remember that while some tools are suitable for reporting on all aspects of an […]

*** In a hurry? Check out the final leaderboard here. *** What are the best tools for tracking keyword rankings? Run a Google search and you’ll get over 9.5M results: You’ll see posts listing dozens of different rank tracking tools. And, while a lot of the posts are comprehensive, you often leave paralyzed by all […]

Note: My premium training program, The SEO Playbook, will re-open soon. You can learn more about the course and see what current students are saying here.Are you wondering why your website traffic is so low? Even though you’re ranking on page one, you’re not getting the number of visitors you expected. So what’s going wrong? To find out, […]

What are the best SEO audit tools? Ask Google, and you’ll get 9.5M results: You’ll see loads of posts listing dozens of different tools. And, while some are comprehensive, they usually aren’t organized in a way that allows you to quickly identify which tools are best for different parts of the SEO audit process. See: […]

Note: My premium training course, “The SEO Playbook”, will re-open soon. Find out more about the program and see what other students are saying here.  Looking to create high-performing SEO campaigns?Then you need a stout SEO toolset. The problem? The more tools you buy/subscribe-to, the more costs skyrocket. Think about it:Keyword research tool…$100+/month.Link analysis tool…$100+/month. Rank tracking tool…$100+/month.Site […]

It’s hard to discuss SEO without mentioning one piece of software or another: Keyword Research – you need this. Rank Tracking – I swear by this one. And for those folks running SEO agencies, the number of tools increases. Because let’s face it, managing multiple clients and campaigns requires more than one tool. Even if you’re using an all-in-One […]

Note: My premium training program, The SEO Playbook, will re-open soon. Learn more about the training and see what current students are saying here. Do you want to learn to rank #1 for high-traffic keywords in any niche?In this SEO case study, you’re going to learn the repeatable 6-step process one of my readers used to […]

It’s critical to measure success when doing SEO, but which SEO metrics should you be looking at to determine success?Keyword rankings?Organic traffic?Number of backlinks?SERP engagement?   Leads and sales?Truth is – all of these are important. But, here’s the kicker: you should never use any single SEO metric to determine success/failure.This is because all SEO campaigns […]

Note: My premium training program, The SEO Playbook, re-opens soon. Learn more about the training and see what current students are saying here.  Let’s face it:Most on-page SEO checklists are completely useless.Don’t believe me? Do a Google search for “on-page SEO checklist” and take a look at the results…You get 3.6 million results!And: Most of them […]