A SaaS SEO Consultant With a Record of Generating SQLs and ARR 

Jamison Moore
JAMISON MOORE

Demand Gen Manager

Robbie and his team turned SPOTIO's organic search channel into the leading source of new sales pipeline. Since 2019, organic search has generated 1,700+ demos and $2.8M in new ARR.

Robbie Richards

SaaS SEO Consultant

Trusted By Leading B2B SaaS Companies

SPOTIO logo
Pathlock logo
Cedreo logo
Happeo logo

What You’ll Get During Our SaaS SEO Consult Call

The first consult call is where I'll share the biggest organic growth opportunities for your business, and answer any pressing questions.  

Before the Call

I'll analyze your website and competitors, and use the insights to compile a list of practical recommendations designed to help your business drive more pipeline and revenue from organic search. 

During the Call

We'll review the SEO recommendations, and then discuss your business goals, ideal customer(s) and industry in greater detail. You'll get a clear picture of how SEO can drive growth, and we'll ultimately determine if it makes sense for me to put together a proposal for a potential SEO engagement. 

After the Call

I'll use my analysis and the insights from the consult call to put together a formal SEO proposal that outlines how my agency, Virayo, can help your business grow. We'll review this proposal on a follow up call together, and I'll answer any questions you have. Then, you can decide if it makes sense to engage. 

About Robbie

I've been helping companies plan and execute successful SEO strategies for over 11 years. My agency, Virayo, has been working exclusively with B2B SaaS companies for the last four years. In that time, our search marketing campaigns have helped generate thousands of new trials and demos for our clients, which has translated into millions of dollars in new ARR. 


I have spoken at marketing conferences in the US and Asia, and trained 700+ students in my training course, The SEO Playbook. 


I have a deep passion for golf, and played collegiately for Boise State University. My lowest round is 8 under par (for all the golfers out there:))

Why Other SaaS Leaders  Recommend a Consult Call

I've consulted dozens of SaaS companies, from startups to Series A+ and enterprise, across a range of different industries. Here's what some of their leaders have to say about my agency's SEO services.

Charlotte Morineau
CHARLOTTE MORINEAU

CMO, Cedreo

Virayo has helped grow our organic traffic from around 6,000 to over 70,000 organic visits per month. Organic traffic is now the number one driver of new trial signups for our business.

Chad Connally
ChaD CONNALLY

Senior Director of Digital Marketing, Truckstop.com

In just under 12 months, we more than doubled the number of top three rankings, and grew our monthly non-brand organic traffic by over 150%. Most importantly, this new traffic is driving qualified leads and sales to the business every month.

Mike Puterbaugh
Mike Puterbaugh

CMO, Ziflow

I engaged Virayo on the basis of a strong referral from a former team member who had seen great success after having worked with Virayo only a few months. My only regret is that it didn’t happen sooner. In less than 5 months we’ve moved to the top of page one for our most valuable keywords. We’ve also doubled monthly organic traffic, and seen a nice uptick in new trial signups.

A Proven 6-Step SaaS SEO System

After years helping dozens of B2B SaaS companies scale with SEO, I've developed a repeatable 6-step process that generates valuable pipeline activity.

1

Perform an in-depth discovery

This step informs everything else. My team will review persona documentation and speak with key internal stakeholders to deeply understand your ideal customers. Its their pain points and jobs-to-be-done that will drive the keyword strategy. In addition to this customer research, we'll do a deep dive into your SaaS offering, competitors and overarching business goals so the SEO strategy is aligned.

2

Build a strong SEO foundation

You shouldn't build a house on shaky foundations, and your SEO strategy is no different. We'll perform a content audit to identify where technical issues could be holding your site back, and pinpoint quick-win opportunities. Specifically, we'll map organic traffic, conversion and backlink data to all the indexed content on your site and assign page-level actions - keep, remove, merge, optimize - to ensure you're maximizing the value of your most important assets, and cutting the dead weight.

3

Capture the quick-wins

This step is all about extracting maximum value from all the content you already have. This could mean improving rankings to existing high-value assets, or getting more conversions from the assets that are already ranking highly and driving targeted traffic. Quick wins help build momentum, and secure buy-in from the rest of the team. 

4

Create a conversion-centric keyword roadmap

We'll use customer research insights and competitor analysis to build a highly targeted keyword roadmap that is directly aligned with your ICP and SaaS offering. Keywords will help your business reach a problem, solution and product-aware audience. All opportunities will be organized into topic clusters, mapped to content types, and qualified so that you are only going after the most realistic targets that will drive new pipeline activity.

5

Publish content that ranks for keywords you care about

My team of SaaS content writers will act as an extension of your team. Armed with a deep knowledge of your product and audience, we can operate in a number of different capacities. Whether that's creating detailed content outlines or relaunch briefs for internal and contract writers, supplementing drafts for your internal team, or producing all the content for the keyword roadmap. The goal is to move as quickly as possible so that your content engine starts to feed the sales pipeline.

6

Build backlinks (where needed) to accelerate rankings

B2B SaaS is a competitive space. Often, content quality alone will not be enough to rank for the most valuable keywords. If this is the case, my team will build quality, topically-relevant backlinks to the pages that need them. For each of your most valuable keyword targets, we'll analyze competitor link metrics to give you an accurate idea of the number and quality of backlinks needed to rank. You can learn more about my agency's backlink analysis process here.

DAVID SHACK

Over the past six months, qualified inbound leads have grown over 50%. We’ve also cemented top positions for nearly every direct organic search term. Choosing a new agency partner always poses a risk–but it’s nice to be able to pat yourself on the back when that risk pays off.

VP of Marketing and Product Strategy, LexShares

Common Questions, Answered..

What specific services do you provide?

Ongoing strategic SEO consultation, management of strategy execution, competitive analysis, content and technical audits, keyword strategy and mapping, content optimization, content production, link building, SEO reporting, QBRs to ensure the SEO strategy is always aligned with broader business goals and objectives. 

How much do you charge?

The cost of an SEO engagement will vary depending on a number of factors such as competition, the number of content and link building deliverables, speed of execution, and other variables. That said, my typical engagements range from $3,000 to $10,000 per month.

What type of SaaS companies have you worked with?

I've worked with dozens of B2B SaaS companies across a wide range of industries and verticals, including fintech, healthtech, martech, transportation, logistics, and cybersecurity, just to name a few.

I typically consult SaaS companies that have closed a Series A+ round, have at least a few internal marketing team members, and are committed to putting resources behind their SEO strategy.

What types of results have you generated?

My SEO consultation has helped generate thousands of new trials and demos for B2B SaaS clients. This pipeline has also closed into millions of dollars in new ARR.

For example, my agency helped SPOTIO build an organic search channel that generated $2.8M in new ARR, and has helped multiple other companies like Cedreo turn organic search into a leading driver of new pipeline. 

Can you provide any references for your work?

Certainly! I can provide as many references as you'd like :)

Do you offer one-off SaaS SEO consultations?

Due to current workload, I am no longer accepting one-off SEO consultations or projects. I am taking on new clients that are looking for ongoing SEO consultation and help with campaign and execution. I handle all SEO engagements through my agency, Virayo.


That said, I'm happy to jump on a 1:1 strategy call to discuss your company's biggest organic growth opportunities and see if it might make sense to engage. If you'd like to speak with me, please schedule a strategy consult call here

Do you have a minimum contract commitment?

I always want the SEO engagement to feel like a win-win. As a result, my agency doesn't require any long term commitments. We operate month-to-month with a 30-day opt-out clause. Our average client retention is ~15 months. 

Ready to Turn SEO into a Leading Source of New Sales Pipeline?