A SaaS SEO Consultant With a Record of Generating SQLs and ARR
Trusted By Leading B2B SaaS Companies
What You’ll Get During Our SaaS SEO Consult Call
The first consult call is where I'll share the biggest organic growth opportunities for your business, and answer any pressing questions.
About Robbie
I've been helping companies plan and execute successful SEO strategies for over 11 years. My agency, Virayo, has been working exclusively with B2B SaaS companies for the last four years. In that time, our search marketing campaigns have helped generate thousands of new trials and demos for our clients, which has translated into millions of dollars in new ARR.
I have spoken at marketing conferences in the US and Asia, and trained 700+ students in my training course, The SEO Playbook.
I have a deep passion for golf, and played collegiately for Boise State University. My lowest round is 8 under par (for all the golfers out there:))
Why Other SaaS Leaders Recommend a Consult Call
I've consulted dozens of SaaS companies, from startups to Series A+ and enterprise, across a range of different industries. Here's what some of their leaders have to say about my agency's SEO services.
In just under 12 months, we more than doubled the number of top three rankings, and grew our monthly non-brand organic traffic by over 150%. Most importantly, this new traffic is driving qualified leads and sales to the business every month.
I engaged Virayo on the basis of a strong referral from a former team member who had seen great success after having worked with Virayo only a few months. My only regret is that it didn’t happen sooner. In less than 5 months we’ve moved to the top of page one for our most valuable keywords. We’ve also doubled monthly organic traffic, and seen a nice uptick in new trial signups.
A Proven 6-Step SaaS SEO System
After years helping dozens of B2B SaaS companies scale with SEO, I've developed a repeatable 6-step process that generates valuable pipeline activity.
DAVID SHACK

Over the past six months, qualified inbound leads have grown over 50%. We’ve also cemented top positions for nearly every direct organic search term. Choosing a new agency partner always poses a risk–but it’s nice to be able to pat yourself on the back when that risk pays off.
VP of Marketing and Product Strategy, LexShares
Common Questions, Answered..
Ongoing strategic SEO consultation, management of strategy execution, competitive analysis, content and technical audits, keyword strategy and mapping, content optimization, content production, link building, SEO reporting, QBRs to ensure the SEO strategy is always aligned with broader business goals and objectives.
The cost of an SEO engagement will vary depending on a number of factors such as competition, the number of content and link building deliverables, speed of execution, and other variables. That said, my typical engagements range from $3,000 to $10,000 per month.
I've worked with dozens of B2B SaaS companies across a wide range of industries and verticals, including fintech, healthtech, martech, transportation, logistics, and cybersecurity, just to name a few.
I typically consult SaaS companies that have closed a Series A+ round, have at least a few internal marketing team members, and are committed to putting resources behind their SEO strategy.
My SEO consultation has helped generate thousands of new trials and demos for B2B SaaS clients. This pipeline has also closed into millions of dollars in new ARR.
For example, my agency helped SPOTIO build an organic search channel that generated $2.8M in new ARR, and has helped multiple other companies like Cedreo turn organic search into a leading driver of new pipeline.
Certainly! I can provide as many references as you'd like :)
Due to current workload, I am no longer accepting one-off SEO consultations or projects. I am taking on new clients that are looking for ongoing SEO consultation and help with campaign and execution. I handle all SEO engagements through my agency, Virayo.
That said, I'm happy to jump on a 1:1 strategy call to discuss your company's biggest organic growth opportunities and see if it might make sense to engage. If you'd like to speak with me, please schedule a strategy consult call here.
I always want the SEO engagement to feel like a win-win. As a result, my agency doesn't require any long term commitments. We operate month-to-month with a 30-day opt-out clause. Our average client retention is ~15 months.