A SaaS SEO Consultant With a Record of Generating SQLs and ARR 

This step informs everything else. My team will review persona documentation and speak with key internal stakeholders to deeply understand your ideal customers. Its their pain points and jobs-to-be-done that will drive the keyword strategy. In addition to this customer research, we'll do a deep dive into your SaaS offering, competitors and overarching business goals so the SEO strategy is aligned.

You shouldn't build a house on shaky foundations, and your SEO strategy is no different. We'll perform a content audit to identify where technical issues could be holding your site back, and pinpoint quick-win opportunities. Specifically, we'll map organic traffic, conversion and backlink data to all the indexed content on your site and assign page-level actions - keep, remove, merge, optimize - to ensure you're maximizing the value of your most important assets, and cutting the dead weight.

This step is all about extracting maximum value from all the content you already have. This could mean improving rankings to existing high-value assets, or getting more conversions from the assets that are already ranking highly and driving targeted traffic. Quick wins help build momentum, and secure buy-in from the rest of the team. 

We'll use customer research insights and competitor analysis to build a highly targeted keyword roadmap that is directly aligned with your ICP and SaaS offering. Keywords will help your business reach a problem, solution and product-aware audience. All opportunities will be organized into topic clusters, mapped to content types, and qualified so that you are only going after the most realistic targets that will drive new pipeline activity.

My team of SaaS content writers will act as an extension of your team. Armed with a deep knowledge of your product and audience, we can operate in a number of different capacities. Whether that's creating detailed content outlines or relaunch briefs for internal and contract writers, supplementing drafts for your internal team, or producing all the content for the keyword roadmap. The goal is to move as quickly as possible so that your content engine starts to feed the sales pipeline.

B2B SaaS is a competitive space. Often, content quality alone will not be enough to rank for the most valuable keywords. If this is the case, my team will build quality, topically-relevant backlinks to the pages that need them. For each of your most valuable keyword targets, we'll analyze competitor link metrics to give you an accurate idea of the number and quality of backlinks needed to rank. You can learn more about my agency's backlink analysis process here.