In this review, you’ll learn how to use the Serpstat toolset to analyze competitors and build high-performing SEO and PPC campaigns.
Regular readers and followers will know that I use SEMrush and Ahrefs to build SEO and PPC campaigns for all my personal and client projects.
These tools can get expensive, especially if you’re just starting out or working on a tight budget.
Since I started hearing good things about Serpstat as a more cost-effective and scaled-down option, I decided to dive in and take a close look.
Before we start, I need to make it clear that Serpstat is not as powerful as SEMrush or Ahrefs. You’ll see some reviews out there making this claim, but as you’ll see throughout this guide, it simply is not true.
That said, it’s not really a fair comparison. SEMrush has been around a lot longer, and is a much more established platform with numerous Toolkits and over 6M users.
So, instead of viewing this Serpstat review as a heavyweight head-to-head battle, consider it a detailed walk-through of a relatively low-priced alternative, which can provide great actionable insights when building out SEO or PPC campaigns.
With that out the way, let’s jump in.
In this review and tutorial, we’ll take a close look at each tool and report in the Serpstat suite, and walk step-by-step through 27 actionable ways you can use the insights to immediately improve the performance of your SEO and PPC projects.
There are links here to jump to each section: