Looking for a comprehensive AccuRanker review? This guide will cover every inch of the platform, including 13 practical use cases.
If you’re running SEO campaigns for your business or clients, then you’ll need a tool to monitor keywords and track SERP features across different search engines and devices.
While there are plenty of tools out there that do this, there’s one standalone tool that’s head and shoulders above the rest.
AccuRanker (aff) is a fast and reliable SERP tracker that offers a boatload of functionality that separates it from most others on the market, most notably its on-demand refresh of ranking data, unique Share of Voice metric and ability to track rankings across multiple search engines such as Google, Bing, YouTube, Baidu and Yandex.
But there’s (a lot) more to it than that.
And in this review, I’m going to show you how to get the most out of the best standalone rank tracking tool on the market.
Let’s dive in!
Editor's note: If you’d like to follow along with this tutorial and take AccuRanker for a test drive, you can use this free 14-day trial link. You’ll get access to all the features and functionality covered in this post.
Disclosure: There are affiliate links in this article. If you decide to purchase a tool through one of those affiliate links, I will receive a commission at no additional cost to you. I only promote tools I personally use in my business. Thanks for your support.
What is AccuRanker?
AccuRanker is a standalone SERP tracking tool, touted as delivering the most up-to-date and accurate keyword ranking data.
SEO professionals use AccuRanker to track keywords, measure market penetration and keep an eye on the competition with the fastest daily updates and instant refresh of keyword rankings.
And, they do it across ALL the major search engines, including Google, Bing, YouTube, Yandex and Baidu.
AccuRanker also allows users to analyze SERP history to understand how rankings have trended over time, and what features are driving the most traffic to their sites and competitors.
It’s used and trusted by more than 20,000 agencies, SEO professionals and brands, including HubSpot, HBO, and Salesforce:
"It has increased our productivity with: powerful filters, tagging, instant checks, integration with Google Search Console, multiple URL detection per keyword, accurate search volume, and notes - all features we now can’t live without."
CMO @ Kinsta
What Sets AccuRanker Apart From The Competition?
AccuRanker provides all the out-of-the-box functionality that other top rank trackers offer, such as:
- Accurate rankings data
- Granular tracking (from country to zip code levels)
- Ranking data for desktop and mobile devices
- Keyword ranking distributions
- Keyword tagging and segmentation
- SERP feature analysis
- Scheduled ranking alerts
- Integration with third-party reporting tools
But it’s also morphed into a tool that provides a ton of additional functionality for brands, agencies and serious SEOs. Here are a few of the areas that differentiate AccuRanker from other tools on the market.
Run accurate on-demand updates
Most other tools don't update often, and you have to wait for them. But AccuRanker updates your keyword sets automatically every 24-hours, and if you need, you can refresh the rankings data on-demand with the click of a button.
Track rankings across Google, Bing, YouTube, Baidu, and Yandex
Most tools only monitor Google and (maybe) Bing search engines. But at the start of 2020, AccuRanker announced that you can now track keyword rankings on all five of the major search engines – Google, Bing, YouTube, Baidu, and Yandex.
If you run a YouTube channel, or have clients in other international locations, then this update lets you accurately monitor rankings in these target markets. It's one of the reasons many agencies, SEOs and larger brands are moving to the platform.
"We love how quick AccuRanker is and how scalable it is across regions around the world."
Co-Founder of Aira
Integrate Google Analytics and Search Console data into rank reports
AccuRanker integrates with many popular services such as Google Analytics, Google Search Console, Google Data Studio, and Databox:
Use Share of Voice to assess market performance
AccuRanker’s Share of Voice (SoV) metric beats the typical Average Rank metric.
While Average Rank sometimes gives a misleading average, SoV only moves when there is a significant change in how your most important keywords are performing.
For instance, it prioritizes small movements in the top positions over changes on page two onward, so you can see if high traffic keywords are losing or gaining ranks:
"Share of Voice by tag gives a quick glimpse into the overall health of a particular keyword set. I’ve found this especially helpful for clients, as it reduces the feeling of being overwhelmed by rows of hundreds of terms, but doesn’t have the noise of an “Average Rank” metric."
Traffic Think Tank
Monitor SERP feature movements across all keywords
AccuRanker’s Aggregated SERP Analysis tool (aff) enables you to get a top-level view of SERP feature movements across all your keywords:
You can then click on the SERP Feature Ownership graph to see which keywords you're ranking for that have a specific type of Snippet that you don't own yet.
I can quickly find all the high-volume keywords I rank for that also have videos displaying in the SERP:
Show a correlation between rankings and revenue
I haven't seen any other rank trackers provide the ability to map organic traffic, engagement data, Share of Voice, Cost, Conversion, and Revenue data to landing pages on your site.
But with AccuRanker, you can track which pages are ranking for the most keywords, how that SoV is changing, and how that correlates to harder metrics like conversions and revenue.
Most rank tracking tools include keyword tagging functionality.
But AccuRanker extends far beyond what other competing products provide and allows you to segment and analyze ranking data across a host of other metrics, including Share of Voice, Search Engine, Location, Rank Change, and more:
See historical rank performance
AccuRanker lets you check rank history and compare it to competitors:
Most trackers will give you a "point-in-time" rankings update. But with AccuRanker, you can view the full rank history of a given term to see how performance has been trending over time.
Import bulk historical data from other rank trackers
You can use the Bulk Import tool to migrate existing keyword data from other sources:
- AWR Cloud
- AWR Desktop
- Link Assistant Rank Tracker
- Rank Ranger
Automate white label reporting
AccuRanker also includes automated white-label reporting that allows you to create and schedule reports to run automatically on a daily, weekly, or monthly basis. It’s as simple as adding your company logo, setting your schedule, and delivering your reports.
"The thing that really got me using them heavily in the last month or two is their Google Data Studio connector.
Combining the tag feature, as well as the Share of Voice metric from AccuRanker has been a big help in making these reports immediately digestible."
Traffic Think Tank
How to Set Up AccuRanker and Start Tracking SERP Movements (in Minutes)
Follow these five easy steps to set up AccuRanker and start tracking your keywords.
Step #1 - Sign up for a 14-day free trial
To start, create a new account (aff) by filling in your email address:
Then verify your email address, by clicking the confirmation link in the email:
Next, you’ll need to fill in the required details and click on the Start Trial button:
Step #2 - Add a group
Before you can start adding domains and keywords, you have to create a group:
- Select the Groups menu from the left-hand side.
- Click the Add Group button.
- Enter your Group name.
- Click the Save button to confirm.
Groups make it easier to organize your account if you have multiple domains to track.
Step #3 - Add a domain
After you’ve created a group, you can add a domain:
- Select the Domain menu from the left-hand side.
- Click the Add Domain button.
- Enter your domain details.
When you enter your domain Search Engine, you get extra options. For example, if you select Australia, you can then choose:
- Search Engines: Google and/ or Bing
- Devices: Desktop and/ or mobile
- Google Settings (Local Pack, Featured Snippet, Autocorrect)
After you’ve added a locale you can complete the remaining fields such as your group, and then click Save:
You can add as many default search locales as you wish, and you can always change this when adding keywords.
Step #4 - Add your keywords
Option A - When you’ve added a domain in Step #3, a window appears where you can start adding your keywords:
Option B - If you added a domain previously, but didn’t add any keywords straight away, then click on your Domain, go into the Keywords tab, and click the Add Keywords button:
You now have four options to enter your keywords:
- Enter keywords manually
- Use keyword suggestions
- Import keywords from Google Search Console
- Import keywords from CSV
The Keyword Suggestions feature is really handy. For example, if you enter the keyword “rank tracking tool” AccuRanker suggests related keywords, such as: seo rank tracking tools, free rank tracking tools, keyword rank tracking tools.
Note: AccuRanker recommends integrating your Google Search Console account with AccuRanker to save time importing keywords.
5. On the right-hand side, you have the locale you created in your domain.
You can add more locales if you want to track across different search engines, languages, locations, even down to the local business or postcode level.
Great flexibility, especially for agencies or SEOs working with bigger brands down to local businesses.
Then there are advanced options for:
6. Tags - Organize your keywords into different categories, such as campaigns and product names.
7. Star keywords - Mark specific keywords with stars when you wish to receive notifications.
8. Ignore Share of Voice - You can exclude specific keywords, such as branded keywords, from the SoV reports.
Step #5 - Start tracking
And that’s it! You’ve successfully created your account with a group, domain, and target keywords. Now relax while AccuRanker starts tracking your keywords, SERP features and competitors.
Head over to your dashboard to check on progress.
13 Practical Ways to Use AccuRanker
In this section, we’ll go across the top of the dashboard and examine the features and key insights that each part of the tool provides.
Rather than just show the highest value features, we're going to look at how you can extract practical insights from each one.
The Dashboard gives you a high-level view of each domain you’re tracking, including:
- Number of Keywords
- Average Rank
- Share of Voice
- Ranking Distribution
You can click the heading in each column to sort from highest to lowest, and vice versa.
If you click on any domain from the list, you’ll go into the Domains Overview dashboard, where you can see more details.
Let’s take a look at each one.
Use Share of Voice to assess market performance
The Share Of Voice (SoV) metric is unique to AccuRanker. It combines monthly searches with your rankings, so you can see how keywords are performing in the SERPs.
The SoV is the first result you’ll see in the Domains Overview tab:
At the top, you can see trend graphs for your desktop and mobile keywords. (You have the option to switch trend graphs on and off for devices and competitors.)
Underneath are three pie charts:
- Share of Voice Competitors – Shows both you and your competitors’ SoV, plus the untracked SoV.
- Share of Voice Tags – Displays SoV data for all your tags.
- Share of Voice Landing Pages – Shows SoV figures for the combined total of keywords pointing to your Landing Pages.
Editor's note: You can compare the SoV percentage against competitors. It shows you and your competitor's share of the market, and potential available across different keyword sets.
For example, see how your business or clients compare to competitors across top-funnel or bottom-funnel topics to identify the biggest gaps and highest value opportunities.
Analyze ranking distribution
The Ranking Distribution shows your keywords across six different levels:
- Not ranking
The distribution lets you see if keywords within these ranges are going up or down.
You can also click on the ranges to switch each one on and off as you wish. For example, you could check keywords in the 4-10 range to spot any “low hanging fruit” opportunities.
From this graph, you can click on a date and drill deeper to see which keywords are included:
Monitor average rankings across your entire keyword set
Average Ranking takes all of your keywords that are ranked in the system, and calculates their average ranking over time:
You can compare ranking data across different time ranges by clicking “Compare to” in the top right-hand corner of the Overview dashboard and selecting intervals:
Average Ranking is not as good as the SoV metric (highlighted above) as it only uses keywords that are ranked in the Top 100 in Google, Bing, Baidu, and Yandex.
We have two keywords:
- Keyword 1 is ranked #1
- Keyword 2 is ranked #200
The average ranking would be 1 since keyword 2 is outside the Top 100.
- Keyword 1 is ranked #1
- Keyword 2 is ranked #100
The average ranking would now be 50 because keyword 2 is inside the Top 100.
Identify your top direct competitors
The Top Competitors report shows the Top 10 competitors for all of your keywords:
The graphs use a ‘weight’ system to give you an idea of who is most visible in the top rankings for your target keywords. Weighting points are awarded by:
- Rank 1 = 10 Points
- Rank 2 = 9 Points
- Rank 3 = 8 Points
- Rank 4 = 7 Points
- Rank 5 = 6 Points
- Rank 6 = 5 Points
- Rank 7 = 4 Points
- Rank 8 = 3 Points
- Rank 9 = 2 Points
- Rank 10 = 1 Point
For example, if you hover over Rank 1, you can see how many points you and your competitors have for the top-ranking position:
Get notified about important rank changes
Automatic notifications are generated for big or significant movements on star-marked keywords.
For example, a keyword moving from rank 2 to 1 is a significant change, and will generate a notification. But a move from 75 to 150 is not considered a significant change, and you will not receive a notification.
You can see how many notifications you have for each domain in the Dashboard view.
Click on the notification to jump into the overview and see the specific changes.
Notifications can help you identify any wins or losses that require immediate attention.
Next, along from the Domain Overview tab is the Keywords tab where you can segment the data with a large list of data points:
- Device: Desktop or Mobile
- Search Engine: Google or Bing
- Local results (great for local search campaign tracking)
- Change in Rank
- Searches: Average monthly search volume
- SoV: Share Of Voice for the keyword
- Change in SoV
- SERP Features: Search Engine Results Page
- Created On: Date you added the keyword
- Age: When the data was last updated
Let’s see how you can use this data.
Identify your “quick win” keyword targets
You can use the Rank Range to find your “quick win” high-value keyword targets.
For example: I'd filter the keyword set to only show terms ranking in positions 5-15 on desktop devices, that also have the "best" tag (important for affiliate monetization):
AccuRanker allows you to save time by saving filters. So, if I am regularly checking desktop rankings on Google, rather than manually setting those filters every single time, I can instead save it.
Set your filter in the top-left corner:
Then on the right-hand side, click Save Segment:
Analyze historical ranking performance
If you want to analyze the history of a specific keyword, click the keyword you wish to see in the list.
In the popup window, you can see the ranking trends for your URL, as well as your competitors. For example, here you can a competitor (red) is improving while your rank is dropping:
Drill deeper with keyword segments
We already looked at how to filter on a ranking range. But there are loads more filters and segments you can create.
Filtering for Search Volume above X - Helps to identify keywords with high search traffic volumes; e.g above 500:
Filtering for Tags - If you’ve tagged your keywords, you can filter the list to include certain tags; e.g. “best”:
Filtering for SERP features - Find out if some keywords have SERP features; e.g. Thumbnails:
Next along is the Competitors tab where you can see how your SoV and Ranking Distributions are trending compared to your closest competitors.
Are you losing ground? If so, drill down and find out where.
The Landing Pages tab helps you find out which landing pages are driving the most value for your business.
For each page, you can see
- Keywords - The number of keywords that point towards the landing page.
- Search Volume - Combined search volume of these keywords using data from the Google Keyword Planner.
- SoV - Share of Voice for the landing page.
- Cost Value - Combined cost-per-click (CPC) for all keywords. Hover your mouse over this figure to get the average number.
For deeper insights, you should combine data from AccuRanker with Google Analytics:
- Organic Visitors - Amount of organic Visitors to each URL.
- Avg. Time Spent - Average time spent on each URL.
- Avg. Load Time - Average load time for each URL.
- Bounce Rate - The percentage of visitors who navigate away from the URL without visiting more pages.
- Goals - How many times a URL has achieved a goal set by you in Analytics.
- Revenue - How much revenue each URL has generated.
The ability to map conversion and revenue data to keyword sets is a unique feature of AccuRanker. It allows you to directly correlate ranking improvements with your bottom line. This is huge when it comes to justifying client investment in SEO services.
Tagging helps categorize keywords into groups, such as products, services, or even by priorities. For example, I’ve tagged mine by the type of content: tutorial, best (expert roundups, tool lists etc), and reviews (product reviews).
This makes it easier for to filter and analyze performance across valuable mid-funnel keywords:
Here’s how to tag your keywords.
In your keywords list, mark the keywords you want to tag and then go to Edit, and select Add tags:
In the popup window, select an existing tag or enter a new tag:
You can also use the Tag Cloud feature to view keywords, aggregate search volume, projected cost, SoV, and other Google Analytics metrics across the different clouds:
The Tag Cloud is a unique feature that can help show how different intent buckets, topics and content types are not only performing from a rankings perspective, but also see how much traffic, conversions, and revenue they are generating for the business.
The Reporting menu opens up loads of possibilities to generate reports with AccuRanker (aff) and third-party sources like Google Analytics, Search Console, HubSpot and Data Studio.
1. Scheduled Reports
You can use scheduled reports to help you automate the process, saving time and effort when reporting to clients or colleagues.
2. White Label / Branded Reports
You can also add your company logo to create branded reports.
Click Account from the left-hand side menu, and either drag-and-drop or upload a file of your company’s logo:
Now, when you create a report template, select the Header element and enable Company logo:
You can expand AccuRanker’s reporting features by connecting it to other reporting tools such as Google Data Studio or Databox (aff).
For example, select Integrations from the left-hand side menu, select Google Data Studio, and then click on the data source link in the popup window:
"I’ve moved my client reporting, as well as the dashboards for my personal projects into Google Data Studio.
Aside from the normal stats like terms by page, etc I can now roll in Share of Voice reporting and break it out by tag, all automatically updating in Google Data Studio reports."
Traffic Think Tank
Use AccuRanker’s Free Google SERP Checker
You can use AccuRanker’s free Google SERP checker to see results on any keywords for anyone, anywhere.
The tool allows you to see Google SERPs for your selected keyword, in any country, and any location, which makes it ideal for anyone who is working on local SEO campaigns.
The best part about the tool is that it only shows you location-specific results. For example, if your agency is based in the US, but your client is based in Australia, then you’ll see their local search results, rather than US-based results.
The search results include Ads, Organic Pages, and Featured SERPs like Video Reviews and People Also Ask.
Track SERP Volatility Using the AccuRanker Grump Rating
The AccuRanker “Google Grump” rating highlights unrest in Google’s algorithm. The grumpier the mood, the bigger the fluctuations in rankings:
The rating is based on a unique algorithm that calculates the average number of rank changes across the Top 100 results per keyword.
Each day AccuRanker monitors 30,000 randomly selected keywords, split 50/50 between mobile and desktop, and compares them to the previous day.
The final index number for a rating is calculated by finding the sum of all differences, and dividing by the number of results (usually 100).
This penalty checker tool is handy for finding correlation between ranking drops and algorithm updates.
AccuRanker prices are based on the number of keywords you want to track, from 1k up to 50k. Just move the slider along to select how many keywords you want.
Prices start from $109/month for monthly billing or $99/month for yearly billing:
You can upgrade, downgrade, or cancel your plan at any time, at no cost.
Start Tracking Your Keyword Rankings with AccuRanker
AccuRanker (aff) is a superb standalone SERP tracking tool that helps you:
- Run accurate on-demand updates
- Track keyword ranking across multiple search engines
- Analyze SERP feature movements
- Track performance against top competitors
- Integrate Google Search Console and Google Analytics data into reports
- Segment and compare rankings by 19 different data points
- Use Share of Voice (SoV) to assess keyword performance
- Analyze historical rank performance
- Automate and schedule white label reporting