Looking for a way to more accurately qualify keyword opportunities? Use this SERP analysis framework. You’ve built a keyword list and tagged all the relevant opportunities. But there’s another crucial step before you start optimizing your keywords and creating content. And that’s Qualification.Get this step wrong, and you’ll spend a ton of time, money, and resources […]

Editor’s Note: I’ve teamed up with my friend and local SEO expert Alex Ratynski, the Founder at Ratynski Digital.  Are you struggling to rank your local business in Google, Bing and other search engines? You’re not alone. Many business owners understand the importance of local SEO, but don’t know how to get started or struggle […]

How do you track movement in the SERPs?Do you keep a manual spreadsheet that you update diligently every day? Maybe you only have access to weekly data? Neither option is ideal, especially when you want to track a large volume of keywords, competitors and SERP features across multiple clients and different search engines.But what if […]

Editor’s Note: For this post, I’ve teamed up with my friend Jason, the Founder and CEO of Growth Ramp.  After months of intense work, your site is generating traffic, and things are looking up. Unfortunately, while traffic is up, sales are not where you want them to be.Why?Isn’t web traffic the key to success? Isn’t […]

Looking for a shortlist of the best local SEO tools? Read on. There are lots of areas to cover when you’re running a successful local SEO campaign, including citation audits, GMB optimization, keyword research, rank tracking, site structure, link building, schema markup, review management, and more. If you want to execute the campaign effectively, then […]

Looking to find your competitor’s most valuable keywords? Use this simple 5-step process to uncover a trove of new opportunities.  Keywords form the base of any successful SEO campaign.  But, finding the right keywords that drive the right type of traffic to your business can often feel overwhelming, especially if you’re strapped for time. Luckily, it doesn’t have […]

Looking for a comprehensive AccuRanker review? This guide will cover every inch of the platform, including 13 practical use cases. If you’re running SEO campaigns for your business or clients, then you’ll need a tool to monitor keywords and track SERP features across different search engines and devices.While there are plenty of tools out there that […]

Worried your website has been hit by a Google penalty? Use these tools to diagnose (and fix) any issues.Picture the scene.One minute you’re website is going from strength to strength, with organic traffic and conversions steadily growing.Business is great. And then, BAM!In the blink of an eye, half your traffic vanishes without any hint of […]

Editor’s Note: For this post, I’ve teamed up with my friend Dennis, the Digital Marketing Manager at Core dna.  If your startup has reached a point in which sustained growth is a distinct possibility:Congrats!But, while it does feel good to gain some initial traction, you still have a number of challenges ahead of you.One of […]

*** In a hurry? Check out the overall leaderboard here. *** What are the best tools for checking backlink data? Run a Google search and you’ll come across almost 2,000,000 results…   You’ll see posts listing dozens of different backlink analysis tools. And, while the lists are comprehensive they aren’t organized in a way that allows […]

SEO reporting software is an essential investment for any agency or online marketer. First, it shows the value of your work, and helps justify a client’s investment in your services.And second, it helps identify issues and opportunities for growth.But it’s important to remember that while some tools are suitable for reporting on all aspects of an […]

Note: My training program, The SEO Playbook, is now OPEN for enrollment. You can learn more about the course and see what current students are saying here.Are you wondering why your website traffic is so low? Even though you’re ranking on page one, you’re not getting the number of visitors you expected. So what’s going wrong? To find […]

What are the best SEO audit tools? Ask Google, and you’ll get 9.5M results: You’ll see loads of posts listing dozens of different tools. And, while some are comprehensive, they usually aren’t organized in a way that allows you to quickly identify which tools are best for different parts of the SEO audit process. See: […]

Note: My premium training course, “The SEO Playbook”, will re-open soon. Find out more about the program and see what other students are saying here.  Looking to create high-performing SEO campaigns?Then you need a stout SEO toolset. The problem? The more tools you buy/subscribe-to, the more costs skyrocket. Think about it:Keyword research tool…$100+/month.Link analysis tool…$100+/month. Rank tracking tool…$100+/month.Site […]

It’s hard to discuss SEO without mentioning one piece of software or another: Keyword Research – you need this. Rank Tracking – I swear by this one. And for those folks running SEO agencies, the number of tools increases. Because let’s face it, managing multiple clients and campaigns requires more than one tool. Even if you’re using an all-in-One […]

It’s critical to measure success when doing SEO, but which SEO metrics should you be looking at to determine success?Keyword rankings?Organic traffic?Number of backlinks?SERP engagement?   Leads and sales?Truth is – all of these are important. But, here’s the kicker: you should never use any single SEO metric to determine success/failure.This is because all SEO campaigns […]

Note: My training program, The SEO Playbook, will re-open soon. Learn more about the training and see what current students are saying here.  Let’s face it:Most on-page SEO checklists are completely useless.Don’t believe me? Do a Google search for “on-page SEO checklist” and take a look at the results…You get 3.6 million results!And: Most of […]