Robbie Richards

Expert Digital Marketing Consultant

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SERP Analysis: 10 Steps to Accurate Keyword Qualification (With Examples)

July 15, 2020 by Robbie 22 Comments

SERP Analysis

Looking for a way to more accurately qualify keyword opportunities? Use this SERP analysis framework. You’ve built a keyword list and tagged all the relevant opportunities. But there’s another crucial step before you start optimizing your keywords and creating content. And that’s Qualification.Get this step wrong, and you’ll spend a ton of time, money, and resources […]

Filed Under: SEO

127-Point Local SEO Checklist for 2020 (+ Downloadable Template)

June 23, 2020 by Robbie 19 Comments

Local SEO Checklist

Editor’s Note: I’ve teamed up with my friend and local SEO expert Alex Ratynski, the Founder at Ratynski Digital.  Are you struggling to rank your local business in Google, Bing and other search engines? You’re not alone. Many business owners understand the importance of local SEO, but don’t know how to get started or struggle […]

Filed Under: SEO

6 Best SERP Tracking Tools for 2020 [In-Depth Review]

May 26, 2020 by Robbie 2 Comments

Best SERP Tracking Tools

How do you track movement in the SERPs?Do you keep a manual spreadsheet that you update diligently every day? Maybe you only have access to weekly data? Neither option is ideal, especially when you want to track a large volume of keywords, competitors and SERP features across multiple clients and different search engines.But what if […]

Filed Under: SEO

Buyer Intent Keywords: A Simple Guide to Capturing More High-Intent Traffic

May 19, 2020 by Robbie 5 Comments

Buyer Intent Keywords

Editor’s Note: For this post, I’ve teamed up with my friend Jason, the Founder and CEO of Growth Ramp.  After months of intense work, your site is generating traffic, and things are looking up. Unfortunately, while traffic is up, sales are not where you want them to be.Why?Isn’t web traffic the key to success? Isn’t […]

Filed Under: SEO

59 Experts Reveal Best Local SEO Tools for 2020 (With Leaderboard)

May 14, 2020 by Robbie 2 Comments

Best Local SEO Tools

Looking for a shortlist of the best local SEO tools? Read on. There are lots of areas to cover when you’re running a successful local SEO campaign, including citation audits, GMB optimization, keyword research, rank tracking, site structure, link building, schema markup, review management, and more. If you want to execute the campaign effectively, then […]

Filed Under: SEO

How to Find High-Value Competitor Keywords (Actionable 5-Step Guide)

April 29, 2020 by Robbie 31 Comments

Competitor Keyword Research

Looking to find your competitor’s most valuable keywords? Use this simple 5-step process to uncover a trove of new opportunities.  Keywords form the base of any successful SEO campaign.  But, finding the right keywords that drive the right type of traffic to your business can often feel overwhelming, especially if you’re strapped for time. Luckily, it doesn’t have […]

Filed Under: SEO

AccuRanker Review [2020 Edition]: 13 Compelling Reasons to Invest

April 27, 2020 by Robbie 4 Comments

AccuRanker Review

Looking for a comprehensive AccuRanker review? This guide will cover every inch of the platform, including 13 practical use cases. If you’re running SEO campaigns for your business or clients, then you’ll need a tool to monitor keywords and track SERP features across different search engines and devices.While there are plenty of tools out there that […]

Filed Under: SEO

Google Penalty Checkers: 7 Tools to Quickly Diagnose If You’ve Been Hit

March 6, 2020 by Robbie 4 Comments

Google Penalty Checker Tools

Worried your website has been hit by a Google penalty? Use these tools to diagnose (and fix) any issues.Picture the scene.One minute you’re website is going from strength to strength, with organic traffic and conversions steadily growing.Business is great. And then, BAM!In the blink of an eye, half your traffic vanishes without any hint of […]

Filed Under: SEO

SEO for Startups: 7 High-Converting Content Frameworks (With Examples)

December 17, 2019 by Robbie 16 Comments

SEO for Startups Feature Image

Editor’s Note: For this post, I’ve teamed up with my friend Dennis, the Digital Marketing Manager at Core dna.  If your startup has reached a point in which sustained growth is a distinct possibility:Congrats!But, while it does feel good to gain some initial traction, you still have a number of challenges ahead of you.One of […]

Filed Under: SEO

58 Experts Rank Best Backlink Checkers and “Must-Have” Features (Leaderboard Inside)

October 9, 2019 by Robbie 49 Comments

Best Backlink Checkers

*** In a hurry? Check out the overall leaderboard here. *** What are the best tools for checking backlink data? Run a Google search and you’ll come across almost 2,000,000 results…   You’ll see posts listing dozens of different backlink analysis tools. And, while the lists are comprehensive they aren’t organized in a way that allows […]

Filed Under: SEO

52 Experts Reveal Best SEO Reporting Tools (and Must-Have Features)

September 24, 2019 by Robbie 9 Comments

Best SEO Reporting Tools

SEO reporting software is an essential investment for any agency or online marketer. First, it shows the value of your work, and helps justify a client’s investment in your services.And second, it helps identify issues and opportunities for growth.But it’s important to remember that while some tools are suitable for reporting on all aspects of an […]

Filed Under: SEO

Serpstat Review: 27 Ways to Improve Your Search Marketing (Trial Inside)

September 10, 2019 by Robbie 2 Comments

Serpstat Review

In this review, you’ll learn how to use the Serpstat toolset to analyze competitors and build high-performing SEO and PPC campaigns. Regular readers and followers will know that I use SEMrush and Ahrefs to build SEO and PPC campaigns for all my personal and client projects. But… These tools can get expensive, especially if you’re just starting out or working on […]

Filed Under: review, SEO

Simple 5-Step SEO Competitor Analysis Tutorial (With Template and Examples)

July 30, 2019 by Robbie 14 Comments

SEO Competitor Analysis

Note: My training program, The SEO Playbook, is now OPEN for enrollment. You can learn more about the course and see what current students are saying here.Are you wondering why your website traffic is so low? Even though you’re ranking on page one, you’re not getting the number of visitors you expected. So what’s going wrong? To find […]

Filed Under: SEO

51 Experts Rank Best SEO Audit Tools for 2019 (with Category Leaderboards)

July 18, 2019 by Robbie 28 Comments

Best SEO Audit Tools for 2019

What are the best SEO audit tools? Ask Google, and you’ll get 9.5M results: You’ll see loads of posts listing dozens of different tools. And, while some are comprehensive, they usually aren’t organized in a way that allows you to quickly identify which tools are best for different parts of the SEO audit process. See: […]

Filed Under: SEO

Ahrefs Review & Tutorial: 60+ Ways to Catapult Your SEO in 2019 (Free Trial Inside)

July 16, 2019 by Robbie 37 Comments

Ahrefs review and tutorial

Note: My premium training course, “The SEO Playbook”, will re-open soon. Find out more about the program and see what other students are saying here.  Looking to create high-performing SEO campaigns?Then you need a stout SEO toolset. The problem? The more tools you buy/subscribe-to, the more costs skyrocket. Think about it:Keyword research tool…$100+/month.Link analysis tool…$100+/month. Rank tracking tool…$100+/month.Site […]

Filed Under: SEO

48 Experts Rank Best SEO Software For Agencies (LEADERBOARD Inside)

July 2, 2019 by Robbie 13 Comments

Best SEO Agency Software

It’s hard to discuss SEO without mentioning one piece of software or another: Keyword Research – you need this. Rank Tracking – I swear by this one. And for those folks running SEO agencies, the number of tools increases. Because let’s face it, managing multiple clients and campaigns requires more than one tool. Even if you’re using an all-in-One […]

Filed Under: SEO

61 Experts Discuss Key SEO Metrics to Measure ROI (SEO Dashboard Template Inside)

June 21, 2019 by Robbie 17 Comments

SEO Metrics

It’s critical to measure success when doing SEO, but which SEO metrics should you be looking at to determine success?Keyword rankings?Organic traffic?Number of backlinks?SERP engagement?   Leads and sales?Truth is – all of these are important. But, here’s the kicker: you should never use any single SEO metric to determine success/failure.This is because all SEO campaigns […]

Filed Under: SEO

22-Step On-Page SEO Checklist (with FREE Automation Template)

June 19, 2019 by Robbie 128 Comments

On-Page SEO checklist (with automation template)

Note: My training program, The SEO Playbook, will re-open soon. Learn more about the training and see what current students are saying here.  Let’s face it:Most on-page SEO checklists are completely useless.Don’t believe me? Do a Google search for “on-page SEO checklist” and take a look at the results…You get 3.6 million results!And: Most of […]

Filed Under: SEO

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