Robbie Richards

Expert Digital Marketing Consultant

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Archives for 2020

SERP Analysis: 10 Steps to Accurate Keyword Qualification (With Examples)

July 15, 2020 by Robbie 22 Comments

SERP Analysis

Looking for a way to more accurately qualify keyword opportunities? Use this SERP analysis framework. You’ve built a keyword list and tagged all the relevant opportunities. But there’s another crucial step before you start optimizing your keywords and creating content. And that’s Qualification.Get this step wrong, and you’ll spend a ton of time, money, and resources […]

Filed Under: SEO

127-Point Local SEO Checklist for 2020 (+ Downloadable Template)

June 23, 2020 by Robbie 19 Comments

Local SEO Checklist

Editor’s Note: I’ve teamed up with my friend and local SEO expert Alex Ratynski, the Founder at Ratynski Digital.  Are you struggling to rank your local business in Google, Bing and other search engines? You’re not alone. Many business owners understand the importance of local SEO, but don’t know how to get started or struggle […]

Filed Under: SEO

Buyer Intent Keywords: A Simple Guide to Capturing More High-Intent Traffic

May 19, 2020 by Robbie 5 Comments

Buyer Intent Keywords

Editor’s Note: For this post, I’ve teamed up with my friend Jason, the Founder and CEO of Growth Ramp.  After months of intense work, your site is generating traffic, and things are looking up. Unfortunately, while traffic is up, sales are not where you want them to be.Why?Isn’t web traffic the key to success? Isn’t […]

Filed Under: SEO

59 Experts Reveal Best Local SEO Tools for 2020 (With Leaderboard)

May 14, 2020 by Robbie 2 Comments

Best Local SEO Tools

Filed Under: SEO

How to Find High-Value Competitor Keywords (Actionable 5-Step Guide)

April 29, 2020 by Robbie 31 Comments

Competitor Keyword Research

Looking to find your competitor’s most valuable keywords? Use this simple 5-step process to uncover a trove of new opportunities.  Keywords form the base of any successful SEO campaign.  But, finding the right keywords that drive the right type of traffic to your business can often feel overwhelming, especially if you’re strapped for time. Luckily, it doesn’t have […]

Filed Under: SEO

AccuRanker Review [2020 Edition]: 13 Compelling Reasons to Invest

April 27, 2020 by Robbie 4 Comments

AccuRanker Review

Looking for a comprehensive AccuRanker review? This guide will cover every inch of the platform, including 13 practical use cases. If you’re running SEO campaigns for your business or clients, then you’ll need a tool to monitor keywords and track SERP features across different search engines and devices.While there are plenty of tools out there that […]

Filed Under: SEO

Google Penalty Checkers: 7 Tools to Quickly Diagnose If You’ve Been Hit

March 6, 2020 by Robbie 4 Comments

Google Penalty Checker Tools

Worried your website has been hit by a Google penalty? Use these tools to diagnose (and fix) any issues.Picture the scene.One minute you’re website is going from strength to strength, with organic traffic and conversions steadily growing.Business is great. And then, BAM!In the blink of an eye, half your traffic vanishes without any hint of […]

Filed Under: SEO

SEMrush Review & Tutorial: 38 Ways to Level-Up Your Digital Marketing in 2020 (Templates & Trial Link Inside)

February 3, 2020 by Robbie 84 Comments

SEMrush review 2020 edition

Review of: SEMrush (plus tutorial)Use Cases: SEO, PPC and more. FunctionalityAll-in-one digital marketing platform with numerous Toolkits for SEO, PPC, and more. Ease of UseThe interface is easy to navigate, and all the tools work well with on another.  PricingAt $99.95/ month, it’s not the cheapest, but it does provide multiple toolsets in one platform.  SupportLoads […]

Filed Under: review

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