It’s critical to measure success when doing SEO, but which SEO metrics should you be looking at to determine success?Keyword rankings?Organic traffic?Number of backlinks?SERP engagement?   Leads and sales?Truth is – all of these are important. But, here’s the kicker: you should never use any single SEO metric to determine success/failure.This is because all SEO campaigns […]

Note: My premium training program, The SEO Playbook, re-opens soon. Learn more about the training and see what current students are saying here.  Let’s face it:Most on-page SEO checklists are completely useless.Don’t believe me? Do a Google search for “on-page SEO checklist” and take a look at the results…You get 3.6 million results!And: Most of them […]

Note: My premium training program, The SEO Playbook, will re-open soon. Learn more about the course and see what current students are saying here. Think you need dozens of tools for keyword research? Think again. I asked 137 search marketing experts a simple question: If you could only use 3 tools for keyword research, which 3 would you […]

Note: My premium training program, The SEO Playbook, will re-open again soon. Learn more about the training and see what current students are saying here. Traffic…the lifeblood of any online business.Think about it:No traffic = ZERO sales.And ZERO sales = ZERO revenue.Now:There’s always the option to pay for traffic (i.e. PPC). BUT:In some industries, the cost […]

What are the best tools for link building? Run a Google search and you’ll come across 11.7 million results! A lot of the posts list dozens of different tools. And, while the lists are comprehensive, the tools usually aren’t organized by category or use case. The result? You often come away feeling overwhelmed and not knowing where […]

Note: My premium training program, The SEO Playbook re-opens Monday, May 20th to another hundred students. Learn more about the training and see what current students are saying here.Most people rely on Google. How many times have you heard someone say: “Just Google it.” People make more than 3.5 billion searches every day on Google! But even more […]

WordPress now powers over one-third of the top 10 million websites. Latest data from W3Techs shows WordPress is used on 33.5% of those sites – way ahead of any other platform: But choosing to use WordPress is just the start. On top of that, there are over 54,000 plugins to customize and optimize your site. […]

Keywords form the base of any successful SEO campaign.  But, finding the right keywords that drive the right type of traffic to your business can often feel overwhelming, especially if you’re strapped for time. Luckily, it doesn’t have to be this way: What if you could reverse engineer the SEO success of others, and exploit their weaknesses to […]