SEO Video Series
Welcome to the weekly SEO video series where I share tips, tools and tactics you can use to get more online traffic and conversions. No fluff, just actionable tactics you can implement right away in your business.
Episode #6:
3 Ways to Scale Link Building with Custom Search Engines
In Episode #6, you'll learn 3 out-of-the-box ways to use Google Custom Search Engines (CSEs) to scale your link building campaigns. Turn linkers into repeat linkers. Mine crowdsourced content for backlink gold. Turn comments into backlinks. I've used these exact tactics to build dozens of quality links in the last 30 days. It's all covered in the video tutorial above!
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Resources:
Google Sheets Template (with built-in formulas)
Disclaimer: Some of the links above are affiliate links. If you purchase a tool through one of my links I will receive a small commission at no additional cost to you. I only promote products I personally use.
Episode #5:
How to Perform Topical Keyword Research
In Episode #5, you'll learn how to uncover all the content topics your competitors are targeting on their site, along with all the keywords they are using to drive organic traffic across each topic, at each stage of the sales funnel. You'll also learn how to prioritize topical keyword sets, and use the data to build an actionable content calendar to scale organic growth.
Episode #4:
How to Increase Keyword Spread (and Organic Reach)
In Episode #4, you'll learn how to increase the keyword spread (and organic reach) of new and existing content. This tactic is used by the biggest brands on the planet to rank single pieces of content for hundreds or thousands of keywords. And, it can be applied to any website, in any industry.
Episode #3:
How to Build a Profitable PPC Campaign from Scratch
(Using Only Competitor Insights)
In Episode #3, you'll learn how to build a profitable PPC campaign from scratch by reverse engineering the four most important elements of your competitor's PPC campaigns.
Resources:
Disclaimer: If you decide to purchase a SEMRush subscription through one of my links I will receive a small commission at no additional cost to you. I only promote products I personally use.
Episode #2:
How to Perform a Keyword Gap Analysis
In Episode #2 of "5-Minute Friday", you'll learn how to identify all the keywords your competitors rank for, but you don't. I'll also show you how to filter out realistic keyword targets and align them with each stage of your sales funnel, and quickly generate new content ideas.
Resources:
- Ahrefs
- Spreadsheet shown in the video (make a copy of this version)
Disclaimer: If you decide to purchase a copy of Ahrefs through one of my links I will receive a small commission at no additional cost to you. I only promote products I personally use.
Episode #1:
How to Build an Upside Down Homepage
Note: You can skip the series introduction and go straight to the tutorial by jumping to the 00:05:17 mark in the video.
In Episode #1 of "5-Minute Friday", I'll be showing you step-by-step how to create an upside down homepage for your site. This squeeze page design took my homepage conversions from 1.5% to 5.4% almost overnight.